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HubSpot website builder review (2024): Pros and cons, features tested by our experts
8:28 pm | January 19, 2024

Author: admin | Category: Computers Gadgets Pro Website Building | Tags: , | Comments: Off

If you're in search of the best website builder to create an eye-catching website for your startup or side hustle, HubSpot website builder is certainly worth a look. In our hands-on review, we’ll dive deep into HubSpot’s offering and decide whether it’s a game-changer for solo entrepreneurs and small business owners looking to make their mark online.

After all, HubSpot is more than just a free CMS website builder - it's the heart of HubSpot's comprehensive content management system (CMS) suite. Whether you're launching a side hustle or rebuilding your current site, this tool streamlines website creation. Despite a slight learning curve associated with advanced tools, HubSpot provides a powerful tool to support your online efforts.

To help you make the right choice, we've rolled up our sleeves and delved into the nitty-gritty of the HubSpot website builder. Our team of experts has rigorously tested this builder, creating multiple websites to assess its user interface, design flexibility, and integration with HubSpot's ecosystem. 

So, whether you're a first-time website creator or want to level up your game, our Hubspot website builder review can serve as your roadmap to navigating this tricky tool.

Is HubSpot the right website builder for me?

Choosing the right site builder is crucial for the success of your online presence. Let's break down who HubSpot is best for and who might find it less suitable.

Who is HubSpot best for?

HubSpot drag-and-drop website builder is an excellent choice for solo entrepreneurs entering the online realm, especially those prioritizing inbound marketing. It provides tools to create and promote content that resonates with the target audience. 

Additionally, small business owners and marketers without a website can benefit from HubSpot's all-in-one solution, particularly due to its strong integration capabilities. If you're seeking a platform where your website, CRM, live chat, email marketing, and automation are interconnected, HubSpot is a solid choice. It also supports up to three languages with automatic connections between language variations.

Who might find HubSpot less suitable? 

HubSpot's pricing structure can be confusing and costs significantly increase with advanced features. If you're on a tight budget, the leap from the entry-level plan to more advanced tiers might be limiting. 

The user interface of HubSpot's builder can also be overwhelming, which might not be suitable for those who prefer a simpler, more straightforward dashboard. In such cases, a site builder like Wix, with a more intuitive design, could be a better fit.

HubSpot website builder - perfect for CRM and marketing integrations

HubSpot's website builder integrates with their CRM and other marketing tools. With a generous free plan, it makes HubSpot a great option for small, start up, and growing businesses. View Deal

HubSpot features and tools


Screenshot of Hubspot website builder in use

HubSpot's themes are clean and bold, a great way to make a statement about your business. (Image credit: HubSpot)

HubSpot boasts a collection of over 170 themes, covering a diverse range of categories and you're invited to preview themes before installation. And if that's not enough, you can even spice things up by adding themes purchased from ThemeForest, expanding your design options.

When it comes to customization and adding a personal touch, the theme editor is your creative playground. You can easily tweak colors, fonts, and spacing to match your brand's vibe. What's best, these changes ripple across all your pages, saving you time and effort.

One advantage that sets HubSpot and Wix apart is HubSpot's ability to switch themes without bidding farewell to your content - it's really a rare gem in the website-building realm.

HubSpot website editor

Screenshot of hubspots website editor being used to view a website on mobile

HubSpot's website editor is easy to use, but lacks flexibility (Image credit: HubSpot)

Now, the heart of the matter - HubSpot's drag-and-drop editor takes center stage, offering an array of content elements and modules to elegantly populate your pages. 

From dynamic galleries and testimonials to structured columns and vibrant videos, the editor is there to empower your creative choices. Tweak the finer details of your website's appearance effortlessly, from global fonts and spacing to typography, buttons, forms, and tables, ensuring a polished and cohesive design throughout.

However, despite the decent creative potential, HubSpot's website editor is far from being a champion of flexibility. Precise placement can sometimes feel like orchestrating a dance routine without mastering all the moves. Text editing takes a brief detour into a separate pane, introducing a slight interruption to the flow. For those meticulous about the alignment of elements like text and images, you might find yourself desiring a bit more control.


HubSpot offers a free subdomain, providing a starting point for your online presence. If you're seeking a personalized touch, HubSpot simplifies the domain registration process right within its platform. However, you don't need to upgrade to a paid plan right away.

Unlike many other free website builders, with HubSpot, you have the benefit of connecting your own domain name for free - and it offers a simple step-by-step guide to help you do it. 

If you don't own a domain, registering one usually falls in the range of $10-20, though it can vary based on factors such as popularity and the registrar you choose.

HubSpot ecommerce

screenshot of hubspot's ecommerce tools

HubSpot's app marketplace is the go-to for those looking for advanced ecommerce tools.  (Image credit: HubSpot)

When it comes to ecommerce functionality, HubSpot CMS doesn't provide native features for selling products. Still, the platform allows you to receive payments through your site, primarily suitable for processes like donations or simple payments, but this functionality is limited to users based in the US. 

Despite this limitation, HubSpot extends its ecommerce potential through its app marketplace. Here, you'll find plenty of free ecommerce Apps compatible with HubSpot, such as WooCommerce, BigCommerce, PrestaShop, Magento, and more.

As for transaction fees, HubSpot adopts a transparent approach with no setup fees, monthly fees, minimums, or hidden charges. The cost structure is based on a percentage of each transaction, ensuring you only pay for the service when it's actively utilized.

The specific fees, however, depend on the payment processing option you choose within HubSpot. If you opt for HubSpot Payments, expect to incur a 2.9% charge on all credit card transactions and a 0.5% fee (capped at $10) on ACH payments. Alternatively, if you integrate your Stripe account as the payment processor, HubSpot applies a platform fee of 0.5% per transaction, alongside the processing fee agreed upon with Stripe.

HubSpot marketing integrations

screenshot of HubSpot's app marketplace

HubSpot's marketing integrations are plentiful and high powered. (Image credit: HubSpot)

HubSpot shines in the realm of marketing integrations, providing powerful SEO tools to boost your online presence. With features like personalized content, email marketing, and seamless integration with CRM and automation tools, HubSpot provides an all-in-one suite for managing various marketing aspects.

The platform's Marketing Hub is aimed at experienced marketers, offering capabilities like email campaigns, SEO strategy development, ad management, automated campaigns, content uploading, and detailed reporting. This makes it an attractive choice for businesses seeking streamlined lead generation and nurturing processes.

HubSpot doesn't stop there – it also integrates seamlessly with various social media platforms including Facebook, Twitter, and YouTube, further enhancing your ability to reach and engage with your audience.

Website security

Screenshot of hubspot security details

HubSpot offers top-notch security for your website. (Image credit: HubSpot)

As soon as you connect your domain, HubSpot will automatically set you up with a standard SSL certificate through Google Trust Services, giving your site a secure foundation.

Behind the scenes, HubSpot entrusts your website's security to top-tier cloud providers like Google Cloud Platform and Amazon Web Services. These providers adhere to strict security standards like ISO 27001 and SOC 2 compliance, ensuring your website is in good hands.

HubSpot employs a web application firewall (WAF) to safeguard against attacks, including DDoS threats. Real-time monitoring keeps an eye on traffic, promptly identifying and thwarting any malicious activity.

And when it comes to data protection, HubSpot has it covered. Your information is securely replicated and backed up across multiple storage locations ensuring your data's safety and quick recovery if needed.

To keep a pulse on your website's security, HubSpot's Security Health is your go-to tool. It provides a comprehensive overview of your security measures, pointing out areas for improvement. You just need to follow the links to address any concerns and strengthen your account’s security.

HubSpot pricing: Is HubSpot good value for money?

Hubspot pricing page screenshot

HubSpot offers a great free plan and an affordable starter plan, but for advance features the jumps in price are significant.  (Image credit: HubSpot)

To start your journey with HubSpot, you'll have to choose from their CMS Hub plans, each tailored to cater to specific business needs.

There's a forever-free plan and it comes packed with essential tools for marketing, sales, service, content management, operations, and commerce. They're perfect for small businesses looking for budget-friendly yet impactful solutions that can be simply upgraded as their business grows. However, keep in mind that this fee plan comes with certain limitations, such as up to 25 website pages, no dynamic content, and includes HubSpot branding with a non-customizable favicon.

The next in line, the Starter plan ($20/month paid yearly) is likely enough for most small-to-medium businesses, but if you crave advanced features, the Professional plan ($360/month paid yearly) offers personalization, A/B testing, custom reporting, and more. 

The Enterprise plan ($1,200 /month paid yearly) goes further with advanced development-focused features such as additional root domains, memberships, adaptive testing, web apps, and custom objects - everything needed to build a robust foundation for wide-ranging business growth.

HubSpot lets you create custom bundles for your business. The four key products - HubSpot CRM (free), Marketing Hub, Sales Hub, and Service Hub - come in Free, Starter, Professional, and Enterprise plans. For an all-inclusive approach, the Growth Suite bundles them together at a discounted price.

You have the option to optimize your HubSpot experience with expert assistance, ensuring you make the most of the platform's capabilities. To dive deeper into specifics about HubSpot's plans and pricing, check out their pricing page.

HubSpot help and support

screenshot of HubSpot's support page

HubSpot offers several good ways to get support and learn more about the platform.  (Image credit: HubSpot)

Even on the Starter plan, you've got the backup of both email and live chat support, and the team is quick to respond and genuinely helpful when you're facing challenges. Also, if you're ever curious or need quick updates, hit up HubSpot support on X (Twitter) – they even encourage their users to do so.

The knowledge base is like a gold mine, covering a ton of topics. It might seem a bit overpacked at first glance, but think of it as your go-to resource, helping you through common issues and diving into advanced features.

There's also a community forum where you can chat with fellow users, tap into their collective wisdom, and pick up strategies to grow better with HubSpot. Plus, HubSpot keeps you in the loop with real-time updates on system status and security – just visit their status page.

However, to get round-the-clock phone support, you'll have to go with the Professional or Enterprise plans. For a pretty penny, this will add that extra layer of assistance for a smooth website-building journey.

HubSpot: What’s not included? What could be better?

While HubSpot CMS Hub offers an extensive array of business-focused, particularly marketing features, the platform could benefit from increased flexibility within its editor. Design flexibility is limited, requiring potential reliance on developers for precise customization, making it more akin to a comprehensive content management system like WordPress than other DIY website builders such as Wix and Squarespace

One notable downside is the platform's learning curve, attributed to the multitude of features available. Less tech-savvy users may find it challenging to familiarize themselves with the different interfaces and editors for various tasks. The editor's rigidity, despite offering drag-and-drop functionality, might make it a bit challenging to customize the design exactly as you want.

Still, if you're willing to invest time in navigating the learning curve, HubSpot website builder can be a powerful choice, particularly if you're already using HubSpot's CRM or marketing tools.

HubSpot Review: Final thoughts

In summary, HubSpot’s website builder comes as a compelling all-in-one solution, especially when integrated with HubSpot's CRM or email marketing tools. It might not be the most beginner-friendly choice out there and isn't as flexible as some of its competitors, even free website builders. Nevertheless, HubSpot is a marketing powerhouse that excels with robust tools for SEO, blogging, and lead generation.

If you've decided on HubSpot but are looking for superior customization or lack the time to navigate the learning curve, consider collaborating with a developer. When understood and utilized effectively, this comprehensive solution can empower your online presence and marketing endeavors.

The bottom line is, if you are a small or growing business that wants an all-in solution for CRM, marketing tools, and website building, there is little out there that can beat HubSpot’s offering. However, if you want more flexibility in your website design, assessing other options will be worthwhile.

HubSpot website builder FAQs

Is HubSpot really free?

Yes, HubSpot offers a forever-free version but with basic features, including CRM tools. For more advanced features and capabilities, you'll want to check out their paid plans.  

Is it hard to learn HubSpot?

HubSpot can have a steep learning curve due to its extensive feature set. While it provides user-friendly interfaces, the diverse range of tools may require some time to master. Fortunately, HubSpot offers training resources and solid customer support to help you navigate the platform effectively. 

Is HubSpot good for SEO?

Yes, HubSpot is in high demand for its SEO capabilities. The CMS Hub, in particular, provides robust tools for optimizing content, managing keywords, and enhancing website visibility on search engines. It is considered a powerful option for businesses focused on inbound marketing and SEO strategies.

BoomTown CRM Review: Pros & Cons, Features, Ratings, Pricing and more
10:05 am | February 22, 2023

Author: admin | Category: Computers Gadgets | Tags: | Comments: Off

BoomTown is a CRM program for real estate teams with a range of impressive built-in marketing features. In this BoomTown CRM review, we will be taking a deep dive into these features, like lead generation and IDX site building, as well as comparing BoomTown to its competitors. Read on to learn what makes BoomTown stand out as one of the best CRM software platforms for real estate teams. 

BoomTown CRM: Snapshot

BoomTown is CRM software designed for real estate teams, and it has an impressive range of features. Its marketing side is particularly well-rounded, featuring lead generation, networked IDX websites, and automated email campaigns.

Networking multiple IDX websites together enables you to funnel clients to a central “hub” site, from which they can navigate to other, region-specific sites or landing pages. This is great for larger real estate teams.

On the lead generation side, users can benefit from the assistance of BoomTown’s professional lead generation team, or use its email marketing automation tools to generate their own leads.

BoomTown’s Now app brings the whole package together for mobile use, with access to the entire CRM suite in a neat, mobile-friendly format.

If you need a software platform that will assist you in every area of your business, including marketing, transaction management, sales, and business analytics, all while smoothly integrating with third parties, BoomTown is hard to beat.

Score: 4.5/5

Read on for our full and detailed review. 

BoomTown CRM: The market

BoomTown CRM: Key features


At its core, BoomTown is a CRM platform. It comes with a dashboard screen that has daily reminders and to-do items, and it can be configured to automatically populate these when one of your sales leads takes an action. For example, you can automatically get a to-do item to call a customer after they look at a particular property. The CRM also comes with a reporting tool called Agent Accountability Dashboards, which lets you monitor agent performance.

Lead generation service

BoomTown offers lead generation services and a team of success managers who will assist you with proven techniques to convert those leads into sales. Success Mmnagers' services are flexible—you can request a training session, receive ongoing coaching, or construct and execute an entire marketing strategy with BoomTown’s success management Team. Many success managers are current or former real estate professionals, meaning that they know your business and can offer marketing strategies that truly work.

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Screenshot of BoomTown’s CRM page.

Take advantage of powerful automation features and reporting with BoomTown’s CRM. (Image credit: BoomTown)
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Screenshot of BoomTown’s lead generation page.

Bring in more leads with BoomTown’s lead gen team, and nurture those leads with its success management team. (Image credit: BoomTown)
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Screenshot of BoomTown’s website builder page.

Build IDX-powered websites and link them together with BoomTown’s site builder. (Image credit: BoomTown)
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Screenshot of BoomTown’s Now app page.

Do everything you can do on the desktop CRM from a clean, mobile-friendly interface using BoomTown’s Now app. (Image credit: BoomTown)
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Screenshot of BoomTown’s integration partners page.

Integrate your BoomTown experience with over 20 third-party partners. (Image credit: BoomTown)

IDX website builder

BoomTown features an IDX website builder powered by WordPress. It requires no coding knowledge and features a relatively uncomplicated drag-and-drop interface. WordPress is a little harder to use than most built-in website builders offered by real estate CRM programs, but has more options and flexibility. Thanks to IDX technology, the listings on your site will automatically update from MLS, meaning that customers will always have access to up-to-date listing information when visiting your site. 

Now app

BoomTown’s Now App provides access to your entire customer database and CRM dashboard from an iOS or Android device. It has the same system of alerts based on predefined customer actions that is present in the desktop version. The app also automatically tracks agents’ actions, conversations, and response times, which are then transferred to the Accountability Dashboard back on the desktop version of the CRM. 

Integration partners

BoomTown integrates with numerous third parties. You can use lead-generating services like CallAction to create new leads, then nurture them further with BoomTown’s marketing campaigns, or transfer contacts from email marketing solutions like MailChimp to your BoomTown database, and use BoomTown to automate a follow-up call. BoomTown integrates with 20+ popular applications, many of which your team is probably already using. Check out BoomTown’s Integration partners page for a complete list of partners.

BoomTown CRM: What’s new?

BoomTown recently added Sisu Accountability Solution to its list of integration partners. Sisu is a performance management and business analytics platform for real estate team leaders. Its primary purpose is to provide motivational tools for salespeople, like performance leaderboards and sales contests. It also comes with coaching and accountability tools.

BoomTown now has bi-directional integration with Sisu. That means you can easily transfer BoomTown’s transactions, leads, and agent activity to Sisu, or migrate data entered into Sisu to your BoomTown CRM database.  

Since the start of the pandemic, searches for virtual tours on BoomTown’s systems have gone up by 15%, and this number is likely to continue to grow as the real estate business becomes increasingly digitized. In response, BoomTown has made some changes to the IDX site system, enabling users to sort and search properties based on whether or not a virtual tour is available.

BoomTown CRM: Pricing

BoomTown CRM pricing is not publicly disclosed. It offers four plan tiers, each with their own unique features. Call BoomTown’s Sales Team at 1-855-758-7143 or click See a Demo on their homepage to get a quote. 

 *Price goes up for each additional user 

BoomTown CRM: Interface and use

BoomTown publicizes a lot of information about its software platform. That said, certain features, including pricing and customer support, are not publicly disclosed. Potential buyers have to contact BoomTown to receive this information. We decided to test how easy it is to reach the BoomTown team, since this is an essential step everyone will have to go through to purchase this product. 

BoomTown CRM: Support

Screenshot of BoomTown’s online chat.

Booking an appointment with BoomTown’s sales team is easy with BoomBot’s help. (Image credit: BoomTown)

BoomTown’s friendly chatbot assistant BoomBot popped up on our desktop while we were browsing their website and offered to help. We decided to take it up on the offer and ask a few questions. BoomBot took down our name, email, and phone number, then funneled us to a simple booking screen, with multiple dates and times available for an appointment with a BoomTown sales rep. 

We were pleased to see that the earliest appointment we could get was 9:00 am the next day. Boombot made things easy by converting the times to our time zone. There were six time slots available, ranging from 9:00 am to 1:00 pm. We could also choose to book a meeting two or three days out.

Our only criticism was that the meeting slots were 15 minutes long, which could be a little short if you have many questions. That said, a 15-minute session should be enough to address your immediate concern, and you can always book a full demo of the software if you want more information.

BoomTown CRM: The competitions

None of BoomTown's features are unique, but it is rare to see so many of them in one place. Other CRM platforms offer some but not all of the features that BoomTown offers. That said, BoomTown's generalism means that it can fall short compared to the competition in certain areas.

Realvolve, a competing CRM platform, has highly advanced automation features. You can fully automate email campaigns, client follow-ups, and even repetitive internal processes like reminder emails to team members. BoomTown has marketing automation, but it is more limited. You do not get the same depth of customization, and you cannot automate internal processes to the same extent. On the other hand, Realvolve lacks a landing page builder, while BoomTown has one. 

Firepoint, another CRM platform, has a better landing page builder than BoomTown. Its landing page builder is proprietary and easy to use. BoomTown's is based on WordPress, which has a bit more of a learning curve.

In another way, Firepoint is more limited than BoomTown, in that you cannot link your IDX websites together. With BoomTown's Advance plan, you can create a central hub site with links to other sites in specific geographic locations. Firepoint does not have this functionality.

As you can see, BoomTown is a jack of all trades, but competitors specializing in one specific area tend to outperform it in that one area. Consider a competitor if you are looking for something specific, such as a CRM that is amazing at automating processes or a CRM with a stellar website builder. If you want a CRM platform that has everything you need and will perform all functions adequately, BoomTown is probably your best bet.

For a closer look at the competitors mentioned in this review, check out our Realvolve CRM review and Firepoint CRM review.

BoomTown CRM: Final verdict

BoomTown has an impressive set of features, and its marketing services, in particular, are very well-rounded. If you make full use of its success managers and lead generation service, you can automate the majority of your sales funnel.

Alternatively, if you feel confident in your team’s ability to handle marketing in-house, BoomTown gives you all the tools you need to run your own robust marketing campaign. These include marketing automation tools for email campaigns and follow-ups, an IDX website builder, and an analytics tool to help you stay on top of agent performance.

BoomTown also comes with 20+ third-party integrations. If there is something it cannot do, it will likely integrate with a partner that can.

BoomTown’s biggest shortcoming is that it is a jack-of-all-trades but a master of none. Many CRM providers that specialize in one thing, such as excellent website building services or top-of-the-line marketing automation, outperform BoomTown in that specific area. However, these providers will lack other features that BoomTown has. So if you are looking for top-of-the-line performance in something specific, it is best to look elsewhere.

However, if you are looking for a one-stop-shop solution to all of your software needs, you can stop worrying about that side of things and get back to running your business; BoomTown has you covered. 

Further reading 

Now that you have learned about the pros and cons of BoomTown CRM, check out our article on the best CRM for real estate. If you run a smaller team, don’t forget to read up on the best CRM for small business as well. If you want a refresher on the main points you should look for in a real estate CRM program, check out our explainer article What is a CRM in real estate?