One-minute review

The Creativity 4 You from Bellissima is a powerful hair dryer that offers fast drying speeds and delivers silky, frizz-free locks. It's so good at knocking out frizz that the soft and shiny finish lasts for days – and, over the course of my review, this longevity only got better.  

The Creativity 4 You dryer isn’t the best-looking hair dryer I’ve used, but neither is it the ugliest. Nevertheless, its short, bulbous shape and gold filter make it look cheap, while it’s heavy and feels unbalanced in the hand, which meant I often had to pause whilst blow drying to give my arms a rest.

I’m a big fan of the physical buttons, though, alongside the subtle use of LED lights when you switch from Cool to Hot mode. I also welcome that you can lock the dryer in Cool mode, rather than having to manually hold down a Cool Shot to set your style. 

The 2.5-meter cable is slightly shorter than what has become common with rival dryers, but this never caused us any issues. The Creativity 4 You dryer arrives with four attachments that help you create a number of styles, and it’s this variety that sets the Bellissima dryer apart from many of its rivals; it also goes a long way toward justifying its high price. The Wavy attachment alone is something we’d not seen before and would pay extra for. 

The Creativity 4 You dryer can fully dry a head of mid-length, fine hair in four minutes, and thanks to its ion technology, it does so without causing frizz. The dryer comes with two speeds and two temperature settings, which are controlled via the same switch, plus a Cool Shot mode. 

Note that during the course of reviewing the Creativity 4 You hair dryer, I regularly burned my scalp, even when using the device on a lower speed and temperature setting. Bellissima does advise people to hold the dryer away from their heads during drying, and I tried. However, this is the first hair dryer with which I’ve experienced as many problems as I did with dryer heat. 

Overall, the Creativity 4 You is a high-performing hair dryer that offers a huge amount of versatility for all hair types and styles. It falls a little short in terms of design, and needs to be used with caution. However, even with these criticisms, I’d still opt to use this dryer over many others I’ve tried and tested. 

Creativity 4 You review: price and availability

• List price: $166.50 / £149.99
• Available in the US and UK

Bellissima’s Creativity 4 You hair dryer is available in the US, UK, and Europe for $166.50 / £149.99. You can pick it up from Amazon, Argos, Very, and the Bellissima website in the UK, and Beauty Bay in the US and UK.

The dryer comes with four styling attachments and a storage bag. The attachments include:

• Straight: a narrow concentrator that smooths and straightens the hair; 
• Wavy: a curved concentrator that helps create soft waves and ringlets; 
• Smooth & Delicate: this concentrator features a micro-perforated grid that helps minimize frizz and reduce hair damage;  
• Curly: a diffuser for curly hair styles. 

While $166.50 / £149.99 for a hair dryer may seem excessive, the relatively high number of attachments, and the variety of styling options these offer go some way towards justifying this price tag. This is especially true when you compare the Creativity 4 You to other mid-range dryers such as the $200 / £159 CloudNine Airshot that comes with two nozzles, and the $279 / £179 GHD Helios, which only has one attachment. 

For the price, I’d have preferred a more sleek, well-balanced design, while the gold coloring cheapens the dryer somewhat; nevertheless, the performance makes it easy to put these minor points to one side.  

Price: 4/5

Creativity 4 You review: specifications

Creativity 4 You review: design

•  Cool shot lock 
•  Gold casing cheapens the overall look 
•  Heavy and unbalanced in the hand 

The Bellissima Creativity 4 You dryer looks like a cross between short-barrel, Dyson-style dryers, and the traditional, bulbous dryers of old. The main body of the unit is black, as are the attachments, while the filter and grille are housed in a gold plastic section at the rear of the styler. I have to say that I’m not a fan of the gold design; it definitely makes the dryer stand out, but I think it cheapens the overall look. Each of the four attachments clicks into the front of the dryer using small clips that sit around the circumference of the barrel. 

The dryer measures 7 inches/18cm long, and 9 inches/ 23cm from the bottom of the handle to the top of the barrel. Along this handle are four controls: a Cold Shot button, which sits nearest to the barrel, a Hot button, the speed switch, and a power button. Each of these controls extends out from the handle, as opposed to sitting flush, feeling surprisingly high-end. There’s something reassuring about the feedback you get from pressing a physical button when almost everything today is managed via touchscreens or digital displays. While I was concerned that they might be easy to knock or press by accident while drying my hair, this hasn’t been the case. 

However, the speed switch has proved a little confusing, because you have to move it to the left to select the higher speed setting and switch it back to the right to lower the speed. This feels a little counterintuitive because most hair dryer controls go from left for low to right for high. This is a minor point, nonetheless. Plus, you do get a small increase in noise on the higher setting, so it’s easy to determine the speed at which the dryer is running.  

One of my favorite things about this hair dryer is the fact that you can switch between hot and cold air without having to manually hold down the Cold Shot button, as is the case with most other dryers. This spares you an aching finger and ensures that the air actually cools, and remains cool, for the length of time you need it to. You can also see, at a glance, which temperature setting you’re on. If you’re in Hot mode, a red LED light glows around the Hot button. If you’re in Cold mode, there’s a ring of Blue light around the Cool Shot button.

The dryer remembers your previous settings each time you switch it on, which is a nice touch but hardly a necessity. If anything, it means you have to always switch it back to Hot mode if, like me, you like to finish by setting your style with cool air. 

One of my least favorite things about this dryer is its weight and balance. It tips the scales at 2.1lbs/950g, making it almost twice the weight of the Dyson Supersonic, and three times as heavy as mdlondon’s Blow’s dryer. In fact, its weight was one of the first things I noticed on taking the dryer out of its box, and my arm was aching within seconds of using the dryer. So much so, that when I’m blow-drying my hair with a barrel brush, I have to take breaks. Adding to the discomfort is that the bulk of the weight feels like it’s sitting behind the handle, towards the rear of the barrel. This causes it to pull on your wrist, mid-style.  

As a result, the Creativity 4 You dryer falls a little short for design – a selection of excellent features is let down by some poor choices elsewhere. 

Design: 3/5

Creativity 4 You review: performance

•  Fast and precise styling 
•  Leaves hair feeling soft and shiny for days 
•  Dryer gets super hot 

A lot of my design criticisms faded into the background on discovering how well the Creativity 4 you perform. It’s difficult to describe the feel of the air, but it isn’t rough as it is with other dryers; it feels soft, without sacrificing power. In addition, noise levels reach an average of 76db, which is quiet enough to have a conversation at the same time. The hair dryer took under four minutes to dry my mid-length fine hair. 

I welcomed that it dries the section of hair you’re working on without sending other sections flying in all directions. This is a particular problem for me with my fine hair when using rival dryers, and is a major cause of frizz and knots. 

My hair was left feeling smooth and soft – even after rough drying it straight out of the shower – with this feeling lasting for days. I can’t usually go more than one day without my hair becoming greasy, or losing volume and movement. Not only did my hair continue to look freshly washed the day after using the Creativity 4 You dryer, but it still felt soft on day three. The greasiness had started to creep in, but I could style my hair without it looking slick and flat. 

This smooth and sleek finish was amplified with the use of the concentrator nozzle and was even noticeable when I used the “Curly” diffuser to enhance my natural waves. The diffuser is large enough to hold large amounts of hair, but not too large that you lose precision.

However, my favorite attachment was the Wavy attachment. I had to watch a video tutorial to learn how to get the best out of it, but it’s far more simple than it first appears. The curved design fits on the circumference of a barrel brush. As you’re drying your hair, the barrel brush sits beneath the hair, while you hold the Wavy attachment on top. This dries the hair into the shape of the brush; you move the brush down and repeat to create a head-full of S-waves. It takes a bit of getting used to (and it’s not quick!), but if you’ve ever struggled to get beachy waves with a heated styler, this hair dryer is worth the investment for this alone. 

When I first opened the box, I didn’t think I’d have any use for the Smooth and Delicate attachment, which looks like a cattle grille. That was until I realized how hot this hair dryer gets. On multiple occasions, this hair dryer burned my scalp. This is partly my fault for holding the dryer too close to the roots, but I can’t think of a single other dryer I’ve used that has hurt me so much on such a regular basis. Even when I tried to hold the dryer away from my scalp, I still managed to burn my skin. It became almost a necessity to use the Smooth and Delicate attachment to avoid burning myself. I’ve asked Bellissima to confirm the maximum temperature that the Creativity 4 You reaches, but I’m yet to hear back from the company. 

The plus side of this high heat is that the Creativity 4 You dries hair quickly and effectively. This will be a particular benefit to people with thick hair – if you have strong arms, that is.

Performance: 4/5

Should I buy the Creativity 4 You?

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How I tested the Creativity 4 You hair dryer

•  I used it as my main hair dryer for 3 weeks 
•  I tried all settings on wet to damp hair 
•  I tested on my own fine, mid-length hair 

I used the Bellissima Creativity 4 You hair dryer for three weeks as my main hair dryer. I recorded the time it took the dryer to take my hair from wet to dry, rough-drying and blow-drying. 

I also used all of the attachments multiple times and compared performance to other dryers I’ve tried and used regularly, namely the Dyson Supersonic and the Revlon 2-in-1 Dryer. 

I've been reviewing hair dryers and beauty tech for more than five years, and have been testing home appliances and gadgets for more than a decade. 

First reviewed August 2023

One-minute review

It’s been a few years since Dyson disrupted the home haircare market with the release of the Dyson Airwrap styler, giving the competition plenty of time to catch up.

Since then, we’ve seen a host of Dyson Airwrap dupes hit the scene, from those that stay fairly close to Dyson’s high-tech, premium grade finish such as the Shark FlexStyle, to more affordable and approachable options such as the Bellissima Air Wonder 8 in 1 Hot Air Styler. This more conventional hair dryer doesn’t offer the advanced engineering and suction of the Dyson and Shark models, but its selection of attachments makes for a great first step towards leveling up your hair care.

Using the Bellissima Air Wonder with its one of seven attachments enables you to dry and style your hair in almost any way you can imagine – once you figure out the locking mechanism, that is, which is the source of a majority of complaints I’ve read online due to its unclear instructions.

The styling tool is capable and the results are decent, but I wouldn’t say it’s offering the best value for money simply because it comes in cheaper than the Dyson Airwrap. Each of the components feels pretty cheap, and both the attachments and the lock ring become so hot that you can actually burn yourself – I did so a few times, much to my chagrin. Note, too, that there’s no temperature control; just two heat settings and a cool shot. This is cause for some concern: how damaging might it prove to hair in the long-term if it’s so hot that it burns me after 10 minutes of use?

Still, if you’re careful – making sure you keep your hair hydrated and use good products – then I don’t think the Bellissima Air Wonder will be too much of a problem; but I wouldn’t use it every day or call it one of the best hair dryers I've tested. 

Bellissima Air Wonder: Price and availability

• List price: $111 / £100 
• Where can you get it? Available in the US and the UK

For a hot air styler, the Bellissima Air Wonder is pretty affordable at $111 / £100, and it’s widely available in the UK from retailers including Amazon and Argos. In the US, it’s slightly less accessible, but can be found through third-party retailers such as Beauty Bay.

One of the big positives for the value proposition of the Air Wonder is its included attachments. The product’s name is somewhat misleading, though, in that it actually comes with only seven attachments; I presume the supposed eighth styling tool is the wand itself – which is a bit useless for drying hair on its own. Aside from this, it’s a decent enough, affordable alternative to other multi-stylers; but I wouldn’t say it offers great value for money on account of some of its performance and design issues.

• Value: 4 / 5

Bellissima Air Wonder: Specifications

Bellissima Air Wonder: Design

•  White wand with seven black and gold attachments 
•  Storage bag included 
•  Lock function is clumsily designed 

Opting for a luxe color palette of cream with black and gold accents, the Bellissima Air Wonder 8 in 1 is a brush hair dryer, following the form factor of other multi-stylers by opting for a wand rather than the traditional L-shaped dryer. 

It’s fairly ergonomic in the hand, with a slight pear shape that keeps the controls within easy reach. At its thinnest point it’s about the same width as the Dyson Airwrap and Shark FlexStyle, but it’s a little shorter at 20.9 x 10.6 inches/ 53 x 27cm (l x w). Its longest attachments are the rounded brushes and curling iron, which add 19 inches/ 50cm to the overall length. 

At the top of the wand is the lock ring, where you attach the accessories, and just below this sit the temperature controls. There’s no granular control on the Bellissima Air Wonder; simply a cool setting, and two heat settings. At the hilt of the wand is the fan. 

The attachments are coated with ceramic and keratin, and lock into place with a twist. There’s a QR code with instructions on how to do this included, since it’s clearly been a pain point; many customers online have been making returns or raising complaints about accessories falling off. 

Unlike the more premium Shark and Dyson devices, the Air Wonder has a far more manageable 3m cord, and the included bag makes it super-easy to store away.

While the Bellissima Air Wonder does indeed look very nice, all of the parts feel a bit tacky. In use, especially, it doesn’t feel robust, and there are lots of cracks and crevices in which your hair can easily become caught and ripped (like mine did a fair few times!)

• Design: 3 / 5

Bellissima Air Wonder: Performance

On test, the Bellissima Air Wonder 8 in 1 performed pretty well, transforming my typically unruly strands into silky and well-tamed locks – but it wasn’t smooth-sailing getting there, and I wouldn’t say I ever achieved the results I was expecting.

First, the positives. I welcomed the wide selection of accessories, and they definitely encouraged me to be a bit more adventurous with my daily styling. I mostly used the nozzle for rough drying and the three-barrel brushes to create volume and curls in my hair, all of which worked pretty well. Having never before used ovular brushes for styling, I particularly enjoyed seeing how I could get some more natural volume into my hair with the oval brush. 

I found that styles created using the volume-centric attachments held well in my hair, playing nicely with the direct heat and airflow from the wand. Generally speaking, my hair felt silky and smooth to the same standard as it does with my go-to hair dryer, the Panasonic EH-NA65.

However, I found the other attachments disappointing. The curling iron was the biggest offender here, and it seems I’m not the only one, with dozens of frustrated customers having left feedback online that the tool just doesn’t work, despite being a big selling point. Any curls I did manage to achieve dropped pretty rapidly.

This is particularly surprising given the hair dryer's biggest weakness – how hot the main unit and its attachments become. It also feels like a massive oversight given that one of the key selling points of the air styler is being able to swap out attachments. Not only do these accessories feel incredibly hot to the touch, but even the lock ring itself becomes too hot to operate. 

This means that despite the multi-styler making quick work of drying my hair, the whole styling process was significantly lengthened by having to turn off the device or purge the heat using the cool shot multiple times.

The lack of a temperature control, plus the maximum heat of the styler being 392ºF/200ºC, means I have some serious concerns about how this dryer might impact the health of hair, especially if it’s used regularly and without careful consideration to hair protection and health.

Personally, I’d only use the Air Wonder on occasion rather than daily – which, in my opinion, brings down the value of the product overall quite considerably.

• Performance: 3 / 5

Should I buy the Bellissima Air Wonder?

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Bellissima Air Wonder: Also consider

If the Bellissima Air Wonder isn't for you, why not consider these other hair stylers?

How I tested the Bellissima Air Wonder 8 in 1

• I used the Bellissima Air Wonder 8 in 1 every day for 3 weeks 
• I tried all of the accessories on my medium-length wavy and thick hair
• I tested all of its settings, benchmarking against the competition

For the three weeks I used the Bellissima Air Wonder 8 in 1, I made a concerted effort to use all of its accessories and settings, creating different styles with my hair to see how well they performed. I assessed how healthy my hair looked after styling, and how well various styles remained throughout the day.

I timed how long it took me to dry my hair compared to the Air Wonder’s closest competition – Shark and Dyson – as well as my standard, conventional dryer. 

I’ve been testing haircare products for two years professionally, but I’ve always had long hair and styled it with various products over the years.

First reviewed September 2023