There are few more prominent names in cybersecurity than Norton. Norton Family tries to leverage that recognition and trust into one of the best parental control apps that protects your children when they’re using the internet.

With a wide feature set that includes screen time controls, inappropriate content filters, app restrictions, and location checkers, it’s clear that Norton Family provides many of the options that busy families with digitally savvy children need.

Some of the features have more depth than you’ll find on other parental control apps, too, but there are questions about how effective Norton Family is on Apple’s iOS platform – so let’s find out if Norton’s product is the right option for protecting your children.

Plans and pricing

Norton Family gets off to an impressive start: it costs just $49.99/£29.99 per year. That stellar price undercuts many rivals – top tools like Qustodio and Bark cost $89.36/£69.95 and $99 for a year of access to their upper-tier products. Mobicip’s pricing also sits in the same category as Qustodio and Bark.

Because Norton offers so many consumer cybersecurity products, it’s easy to get Norton Family included in other products.

Norton 360 Deluxe, for instance, includes Norton’s parental control features alongside a secure VPN, dark web monitoring, and scam protection. It costs $49.99/£29.99 for the first year, with a renewal price of $119.99/£89.99.

And if you want to add even more features, Norton 360 Premium or Select Plus costs $99.99/£99.99.

Those prices may look high, but remember that they’re for broader security products that happen to include Norton Family features, so they still represent excellent value.

If you’re still unsure if Norton Family is right for you, there’s a thirty-day free trial – a generous offer that’s longer than many other free trials. Bear in mind, though, that there’s no free version of Norton Family.

Features

Web filtering is one of Norton Family’s strongest areas. Parents can block websites using 45 pre-defined categories of inappropriate content – more than many rivals.

Norton tries to give children some trust with its web filtering too: parents can choose to warn children about sites and let them decide whether to proceed. Kids will also be able to see why particular sites have been blocked.

Differing access levels are also allowed depending on age groups, with specific categories of content permitted for older children, and there is the usual option to allow or block specific sites.

Norton also monitors how your children use search engines, and has an option to always enable safe searching across various browsers on Android – but on iOS, this only works using Norton’s own browser. Also note that Norton Family doesn’t work on child Mac OS devices at all.

Reports for parents show your child’s web history, including which blocked sites they’ve tried to access, their search histories and their YouTube history. Norton’s web filtering works across Android and iOS, with browser extension options for desktop and laptop browsers. It’s a comprehensive, effective system.

The impressive filtering extends to apps, too. Parents are presented with a list of apps installed on child devices, blocking is simple, and each app has an activity report for parents to see when the app was installed and how much it’s used. Newly-installed apps are even given a special highlight on Android devices.

The only thing missing here is the ability to set app time limits – a feature you’ll find on many rivals, including Qustodio.

Norton’s screen time schedules can be built in thirty-minute increments – that’s fine, but apps like Mobicip allow more granular control. Parents can set screen time limits on different days or just restrict devices at night, and it also has a selection of effective pre-defined schedules for children of different ages. There’s also a specific module for setting more restrictive limits during school hours – that education option includes additional web filtering to further restrict the content children can access.

Kids can request more screen time – a feature you’ll find in Mobicip but not in Qustodio – and screen time reports are displayed easily, with clear graphs showing usage.

Norton Family includes the usual array of location-based features. There’s real-time tracking, and the geofencing tool includes a generous radius of 3,200m (2 miles) – the largest we’ve seen on any parental control app.

Parents can set up alerts to find out where kids are located at particular times of day. Norton’s emphasis on trusting children also extends to an option where kids can perform check-ins and choose to share their location – rather than parents automatically viewing the location.

Elsewhere, Norton allows parents to instantly lock child devices and prevent app uninstallation with additional security features, but Norton Family does not monitor text messages or calls – or what your children are posting and messaging on social media apps. If you do need that feature, Bark is your best option.

Interface and in-use

Norton’s parental control apps are available on Android, iOS and the Edge, Chrome and Firefox browsers, while child apps can be installed on Android, Windows and iOS devices.

No matter what platform you’re using, Norton Family is very easy to set up with a familiar process that requires account registration and allowing the typical range of app permissions on child devices.

That ease-of-use continues to using Norton Family. The kids apps allow children to browse the web using the Norton Family Browser and it’s easy for children to find the option to send a check-in to parents, see the rules they’ve been set, or ask for a time extension.

Parent apps are similarly well designed, with clean design and options in sensible places. Altering settings is simple, and the app's web version is just as straightforward to use.

Support

Norton Family’s entry-level support module includes loads of helpful, well-produced guides and a busy forum for asking questions. If you need to contact Norton support, there are phone and live chat options that are open 24/7 – the benefit of dealing with a large business like Norton rather than a smaller organization that can’t provide that level of access.

If you’d like more support, including faster access to experts, then you can also pay for Norton Ultimate Help Desk. This provides quicker and more comprehensive support, but it costs $99.99/£99.99 annually.

Also note that Norton’s array of support options doesn’t always mean you’ll get a good answer.

The sheer size of Norton means that some users report that some of Norton’s customer support representatives are not particularly helpful with queries about Norton Family features – if you’ve got a specific query then you’ll need to get lucky and land a knowledgeable support representative if you don’t want to get generic and vague answers.

The competition

Still, those support options are excellent, and align with what you get with Qustodio’s Care Plus package. Bark’s support is reasonable, but it still can’t compete.

Elsewhere, Norton competes reasonably well on value thanks to its great pricing, but its biggest competitors offer more features: Qustodio is stronger on call and SMS monitoring, and Bark is better with social media.

MMGuardian is worth considering if you want improved web filtering, and Mobicip has great scheduling and screen time functionality, even if it fails on social media and messaging in the same way as Norton.

Final verdict

Norton Family, then, sits in a tricky spot. It’s an effective, competent parental control product that offers great value and a good range of features – and it’s very easy to use, too.

However, it falls behind on social media, call and text message monitoring, and it could perform better on iOS, too. And, importantly, rivals go better in all of these areas, with more power and innovation.

There’s still a place for Norton Family, though: it’s a good, well-rounded parental control app, it’s affordable, and it’s very easy to use. It helps that it’s included with many other Norton apps too.

If you want a straightforward, effective tool that’s easy to use – and trust Norton’s brand and other products – then this is worth its good-value prices. But if you need social media or messaging monitoring, or want more power, then shop around.

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If you’ve spent any time researching the best parental control apps, then you will have heard of Qustodio – it’s one of the most prominent names in the sector. It’s been around for over a decade, it’s been trusted by over seven million parents, and the app’s systems have averted over three billion threats.

That’s an impressive resume and, on paper, it’s backed by an impressive slate of features, too. But can Qustodio earn your vote ahead of big rivals like Bark, Norton Family or MMGuardian?

Plans and Pricing

The Qustodio experience starts with a refreshingly straightforward look at pricing, with two paid tiers available.

The Basic package offers core functionality and costs $43.37/£33.95 a year – the equivalent of just $4.25/£3.33 per month.

With the Basic package, you get daily time limits, web filtering, location monitoring, game and app blocking and the ability to pause internet access for your children’s phones. It’s a solid core product with a more generous offer than the basic package you’ll find elsewhere.

The Complete product, at $89.36/£69.95 annually, adds AI-powered alerts, social media monitoring, custom routines, app time limits and additional monitoring, and allows parents to add unlimited devices to the account.

It’s a decent offer, especially when many premium products restrict how many devices you can monitor.

Bark and MMGuardian are both pricier than Qustodio, but Norton Family is even cheaper.

There’s a free version of Qustodio, too, that offers web filtering, daily time limits, 7-day activity reports and the ability to pause the internet, but it only protects one device, so it’s understandably limited.

Features

Qustodio offers good value, then, and it also serves up a good range of features.

It’s possible to filter out inappropriate apps, games and websites easily, and pick categories for whitelisting, alerting or total blocking. Parents can access alternative recommendations to apps that kids aren’t allowed to access, and even deploy conversation starters, approved by child psychologists, to start conversations about web browsing and internet use.

With Qustodio you can block unknown websites, automatically enable safe searches in common browsers, and receive alerts if your child searches for inappropriate content.

Qustodio offers more than 25 web filtering categories, but there’s no option within the app for kids to request access to particular websites – a feature you’ll find on Norton Family.

Qustodio allows parents to set screen time allowances for every day of the week, and also set time limits for individual apps – and use the in-built app monitoring and detection to automatically sort over 25,000 apps into categories for easier blocking or accessing.

It’s easy to create different routines and switch between them and, if you need to step in quickly, there’s an option to pause internet access on child devices or block the device completely.

And if parents want to reward their children or be a little more lenient, it’s easy to add screen time and see a new limit once that extra time has been granted.

Different rules can be used to govern screen time use between browsers and apps, there are varying “modes” that alter access for bedtime, leisure time and study time, and custom schedules are very easy to build.

A straightforward map allows parents to spot child locations, geofencing is supported – albeit with a tiny 200m radius – and you can see location histories.

Call and SMS tracking and reading are supported on both Android and iOS, with full message details available, and parents can block phone numbers on child devices. You’ll get alerts for suspect content.

When it comes to reporting on all of this, Qustodio is similarly comprehensive. A real-time dashboard provides easy access to each child's digital activity, including an activity timeline, screen time and browsing history, and parents can access more detailed daily or weekly reports.

Qustodio is also forging ahead with some AI-based content, too, with AI-powered alerts that notify parents of any worrying searches, conversations or social media activity based on chosen topics or categories. That’s great, but it’s worth noting that Qustodio is a little weak on social media monitoring – it monitors messages on WhatsApp, Instagram and LINE, but that’s it.

In terms of other features, Qustodio allows parents to limit social media use, get app-based insights, and add additional parents or guardians to the software.

The app is also comprehensive when it comes to device support. As well as working on Android and iOS, which is a given for parental control apps these days, it works on Windows and Mac OS tech, Chromebooks, and Kindles. Additionally, parents can monitor child devices using Qustodio’s web interface.

As usual, though, be prepared that not every feature works on every platform. You don’t get WhatsApp alerts on iOS, for instance, and there’s no location, call or SMS monitoring on Mac OS or Windows. Android is the only platform that features a panic button.

Interface and in use

Qustodio has one of the best interfaces we’ve seen on any parental control app. As well as having a straightforward layout that places everything where you’d expect, Qustodio packs its apps and web interfaces with helpful tips and explanations about features and how they work.

A selection of Quick Actions provides fast access to common tasks, and the activity summary does a fantastic job of presenting key data in an attractive and intuitive format.

Child apps are simple enough for even the youngest children to understand what’s going on, and if you’re a parent who wants to dive deeper into the settings, you won’t get lost – the effective UI continues here.

It’s typically easy to get started, too: download the app, register an account, set up child profiles and tick all of the permissions, and you’re ready to start building schedules, monitoring devices and protecting your kids.

Customer Support

Qustodio makes a big deal about ensuring that its service is easy to use for busy parents who may not have a deep understanding of technology, and this attitude extends to its support functionality.

There are loads of helpful articles in the FAQ section, many of which have screenshots, and the guides that illustrate how to set up the app, use basic features and manage your account are particularly good.

If you need support and you use the Basic package, it’s managed through a contact form – sadly there’s no phone support, chatbot or live chat available here, but users report that they always receive helpful, polite form responses within 24 hours.

If you’re a Complete user, you get access to Care Plus. This adds phone support, personalized guidance and ongoing check-ins for parents who want more from their parental control app. And, impressively, Care Plus has an average resolution rate of 97% and an average resolution time of 15 minutes.

While it’s included for free with the Complete package, it costs $10.21/£7.99 to add it to the Basic product.

The Competition

As a big name in the parental control space, Qustodio has some big rivals – but it does a brilliant job of competing.

Norton Family, for instance, is more affordable than Qustodio but not as good at call or SMS monitoring. And MMGuardian isn’t as easy to use as Qustodio and is a bit more expensive, too.

Bark is probably Qustodio’s best competitor. It’s far better with social media, but is more limited on iOS and doesn’t provide a full web history, and it’s also a little more expensive.

Final Verdict

Those factors leave Qustodio looking like a particularly strong parental control option. It has superb filtering, scheduling and screen time options, AI-based additions, solid location features and excellent design, reporting and platform support.

Its customer support is great if you have the Complete product, the apps are all easy to use, and the pricing is fair, too – either competing or undercutting many rivals. The only downside is weak social media monitoring and a relatively small geofencing zone.

That social media monitoring drawback could be a dealbreaker for many families but, in almost every other area, Qustodio is a winner – it’s one of the best parental control apps on the market.

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