LTX Studio is an online generative AI service that aims to provide many tool filmmakers needs from storyboarding, and even extending its scope to full-blown video creation. It’s a bold ambition, but does it cut it when it comes to production? I tested it out to see what's on offer.

LTX Studio: Pricing & plans

• The free tier’s limitations really make it a trial service, but the paid levels aren’t that expensive when compared to other online services

You’d think such an ambitious goal would demand eye-watering prices, but LTX Studio’s subscription costs are surprisingly reasonable compared to other services.

For one thing, there’s a free tier, which is always welcome, although it does come with restrictions, the worst one being only granting you 800 Computing Seconds (CS). Not each month, or even each year, but for ever. So it’s best to think of this tier as a means to test the service, and put it through its paces.

The other tiers start at $15 a month, and go up to $125, with each offering more tools and options, including an increasing number of CS each month, from 8,640 (2.4 hours) for the cheapest to 90,000 (25 hours) for the top of the line (you can’t as of yet purchase additional ones should you run out in any given month). Paying yearly grants you a 20% discount (i.e., to the equivalent of between $12 to $100 per month).

‘Lite’ comes with a personal licence, while ‘Standard’ and ‘Pro’ have a commercial one. The latter two also include the ability to create ‘Trained Actors’ (digital facsimiles), have access to accelerated rendering, as well as the ability to collaborate with others on a single project.

You can check out LTX Studio by clicking here.

• Score: 4/5

LTX Studio: Computing Seconds

• Referring to Computing Seconds (CS) as an allotment of resources can make sense, but is currently quite opaque as we can’t know off hand how much time an action will take. LTX Studio is working on making this a more transparent transaction

It might be best to pause for a second and understand what Computing Seconds (CS) are: any requests you make, be it to generate an image, rendering videos, changing a character’s appearance, etc, costs computing time, and that comes out of your allotment.

As I was informed, if someone opened a free account, and “used all their tokens generating videos with LTXV, they'd be able to generate around 12-16 videos.” This should be enough to give you an good idea of what the service will offer you, but it is still somewhat opaque, as obviously the more complex the request, the more CS it will need to consume to deliver, and each amendment will cost you additional CS.

As an illustration, in my own exploration of the service, I ended up using around 8,000 CS, asking for a handful of images, videos, and storyboards. LTX Studio is aware of this and are currently working on a way to make it clear how many seconds you’ll be using up for each kind of request.

• Score: 3/5

LTX Studio: Getting started

• Login in without a password may sound like fun, but it gets tedious after a while if you’re always accessing the service from one computer. Aside from that, the home page is easy to understand and use

You have the option of login in via your Google account or your email address. There’s no password for either, although each and every time you log in with your email (or every day if you work in LTX a lot), you’ll be asked for type in a special login code which is sent to you on request.

OK, fine, there’s no need to remember yet another password, but considering our computers store our passwords for us these days, it can get frustrating.

There is an upside of course: it makes it super easy to log in from any computer, not just yours - as long as you’ve got access to your email on the go (most do, I know, but some don’t).

Once you’re in the interface proper, you’re offered various choices, depending on your subscription level. Creating AI characters, for instance, is not available for the Lite tier. In addition to those artificial actors, you can create images and videos, generate a storyboard using AI, or manually create one instead. All this is offered to you either in the form of giant thumbnails, or through a menu sidebar to the left, which includes your recent projects.

I’ve been told this will all change soon, and the interface will intuitively morph into the right tool, based on what you need to do. Another feature that’s coming soon.

• Score: 3/5

LTX Studio: Generative AI

• This genAI service acts and feels like any other, with the one major distinction being the in-house algorithm’s speed, which is most impressive

Whether you opt to ‘Generate Images’ or ‘Generate Motion’, you’re taken to the exact same ‘Gen Space’, a section of the service which remembers all the prompts you’ve given it, which you can scroll through at any time. It’s also possible to create multiple sessions so as not to clog your ‘Gen Space’ with too much media.

The concept works like any other generative AI tool you might’ve used in the past: there’s a prompt field where you type in what you’re after, hit ‘Return’, and you’re offered multiple results.

You can’t create a video without a still image to base the motion from. This is achieved either by uploading an image, or by selecting a generated one from your ‘Gen Space’ After that, the process is the same… aside from the choice of algorithm.

By default, you’re offered ‘LTX Turbo’, an extremely fast in-house algorithm. Google’s Veo 2 and 3 are also available, and so is ‘LTX’, a higher quality version of the default choice. Veo takes a lot longer to produce results and hence will cost you more CS. Also, the longest videos you can produce with Veo are 8 seconds, while LTX can make them up to 30 seconds (although 15 and up are still in beta - 9 seconds is the non-beta maximum).

The standard resolution for videos is 1080p, and I’ve been told they’re working on getting it up to 4K.

As is often the case with genAI, it’s not a magic bullet. It doesn’t always work as expected, so you can end up spending a lot of CS to get everything exactly right.

• Score: 4/5

LTX Studio: Storyboarding

• You have the option of manually imputing each shot you’re after, or let LTX’s AI do it all for you. Place your artificial actors in the scenes, and there’s even a rudimentary video editor to finish your project with (or export the generated shots to a proper video editing tool)

Perhaps the most impressive aspect of LTX Studio is its Storyboarding feature. You can create all the shots you need for the scenes you’re planning on shooting through their ‘Blank Storyboard’ tool. You get to choose the type of shot, its angle, type in a description, and LTX will generate an image for you based on that information.

Remember the digital actors you’re able to create? Well, this is where you can add them to your project. It’s also possible to change the style of your project, from cinematic, to grunge, film noir, anime, and a host of others.

I’m somewhat concerned about how easy it is to create an actor using the likeness of a celebrity or someone you know, but truth be told, that’s the case for pretty much every other genAI service.

Once you’ve built your storyboard, there’s also a Timeline where each shot will be displayed in sequence. You’re free to move them around, or even delete shots (this will be reflected in your storyboard), but it’s also possible to export each shot you’ve created in LTX, and use dedicated video editing software to fine tune your edit.

Story-boarders could use this service to speed up their creation process, no doubt. But it’s also very possible for anyone who knows about shots, angles, etc, to do away with a story-boarder altogether with this service, and even more so with the ‘Generate Storyboard’ tool. With that one, all you need to do is feed it your scene’s script, and AI will create shot after shot for you automatically.

It’s not hard to imagine, with a lot of CS, you could conceivably create an entire video project, from concept to final output, without ever leaving the comfort of your chair, scout for locations, cast actors, hire a crew… It’s certainly the most impressive… But is it a good thing? For the industry, for the professionals? For the individuals?

• Score: 4/5

LTX Studio: Environmental concerns

• Like any AI data centre, LTX Studio uses a lot of power, and a lot of water. The Google centre they’re hosted by, claim to “care deeply” about reaching net zero by 2030, and that it replenishes around two thirds of the water it uses

On top of that, there’s the growing concern of such data centre’s impact on the environment. LTX Studio is currently hosted in Council Buff, Iowa, and I’ve been told they “deeply care” about reaching net zero by 2030. I was also informed that LTX is the most energy efficient AI model out there (I guess having a really fast generative engine must help in that regard).

Freshwater usage is also known to be a massive problem, what with the huge number of processors these centres need to cool - Google’s Data Centres claim to replenish around 64% of the water they use. Despite that, they still use a heck of a lot of freshwater, mind. But then again, all massive AI centres have the same problem

Should I buy LTX Studio?

Buy it if...

You’re looking for a fast generative AI service that can help you build a project from scratch, creating actors, adding them to your storyboard, even turning images into short video clips, and edit it all in the included (yet rudimentary) video editing section.

Don't buy it if...

You’re not a fan of AI, don’t like the weird images and videos it generally produces, and prefer to deal with human beings to produce projects, and works of art.

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