Pineapple Builder is an AI-powered website creator that promises to generate professional business websites in minutes rather than hours. Founded by solopreneur Peter Kowalczyk, this platform targets small business owners, entrepreneurs, and freelancers who need an online presence but don't have the coding expertise.

TechRadar reviewers have spent hundreds of hours testing more than 80 website builders, from our best website builder pick Wix to niche solutions like Framer and Webflow.

Pineapple Builder stands apart for its AI-first approach, which carries on past the initial results. Once the AI is done building your site, you can rely on it again for design, content generation, and SEO. We don't think it's groundbreaking, but perhaps it's the modern equivalent of straightforward entry-level tools like Google Sites.

Pineapple Builder: 2-minute review

Pineapple Builder keeps it simple, delivering on its core promise of rapid website creation, generating functional business sites in under 5 minutes through its AI platform. It combines automated design with practical business features like SEO optimization, analytics, and mobile-responsive templates. You simply describe your business and its target audience, then watch as the platform creates a customized website complete with content and styling.

In many ways, Pineapple Builder feels like the AI-powered iteration of simple no-code builders like Google Sites and Weebly. While it doesn't match the template variety of established players like Wix or Squarespace, it can potentially carve out a niche as a fast website builder for busy professionals. Its pricing starts competitively at $15/month, with features like unlimited pages, custom domains, and widget integrations.

What is Pineapple Builder?

Pineapple Builder is an AI-powered website creation platform designed for businesses, freelancers, and professionals who need to establish an online presence quickly. Think of it as having a personal web designer, copywriter, and developer all rolled into one AI assistant that works at lightning speed.

Instead of spending weeks learning the ropes of an advanced no-code platform like Bubble or Webflow, you can simply tell the platform about your business so it automatically generates a complete website tailored to your industry and goals.

Pineapple eliminates the traditional complexities of website building by using AI to handle all the technical aspects automatically. You don't need to understand coding, web hosting, or search engine optimization. What you get is a professional-looking website that includes everything from branded design elements to search-optimized content, even if some of the customization choices are pretty barebones.

Features

Pineapple Builder offers a suite of AI-powered features to simplify the website creation and management process. It creates customized business sites from simple descriptions, offering access to over 10 million template variations across 7 design styles. Beyond basic site creation, you also get built-in SEO optimization, AI-powered copywriting assistance, mobile-responsive designs, SSL certificates, and integrated hosting.

The AI SEO assistant automatically optimizes site structure, content, and metadata for search engines, while the drag-and-drop editor with AI assistance makes customization intuitive. Integration capabilities include popular tools like Google Analytics, Facebook Pixel, and various payment processors, plus support for widgets, forms, and newsletter subscriptions.

Plus, the platform also includes multilingual support for 99+ languages and a built-in blogging system with AI-powered content generation. It will appeal to small business owners, startups, and freelancers, but has limited scalability for growing organizations or high-end professionals.

Pricing appears reasonable given the feature set, with plans starting at $15/month. You get unlimited pages, custom domain, and core business features. For users prioritizing speed and simplicity over extensive customization options, we think the feature-to-price ratio represents solid value overall.

Tools

Pineapple Builder provides an integrated suite of AI-powered tools designed to handle every aspect of website creation and management from a single platform. These tools work together to eliminate the need for multiple separate services or technical expertise.

AI website generator

Pineapple's core AI website generation tool creates complete business websites from simple text descriptions, analyzing your input to select appropriate templates, colors, layouts, and content structure. It draws from over 10 million template variations to ensure each generated site feels unique and tailored to your industry and audience.

Copywriting assistant

The built-in AI copywriter generates website content, blog posts, and marketing copy that aligns with your business goals and brand voice. This tool helps users who struggle with writing by automatically creating SEO-optimized text that speaks directly to their target customers without any copywriting expertise.

SEO optimization suite

Pineapple Builder's AI SEO tools automatically optimize website structure, meta descriptions, headers, and content for search engine visibility. It handles technical SEO elements like site speed optimization, mobile responsiveness, and schema markup, ensuring your website meets modern search engine requirements without manual intervention.

Drag-and-drop editor

Their visual editor combines traditional drag-and-drop functionality with AI assistance, allowing users to customize layouts, add sections, and modify design elements intuitively. The AI provides real-time suggestions for improvements while maintaining design consistency and mobile compatibility across all changes.

Analytics and integration hub

Pineapple includes built-in analytics tools and seamless integrations with popular services like Google Analytics, Facebook Pixel, payment processors, and email marketing platforms. This eliminates the complexity of managing multiple third-party connections while providing insights into website performance and visitor behavior.

Blogging platform

AI-powered blogging helps users create and manage content marketing efforts through automated blog post generation, SEO optimization, and content scheduling. While more basic than dedicated CMS platforms, it provides sufficient functionality for small businesses looking to establish thought leadership and improve search rankings.

Ease of use

Pineapple’s AI-powered website generation tool requires only basic business information to create fully functional sites, eliminating the traditional learning curve associated with website building. But while it gets the basics right, Pineapple does show several limitations in advanced customization compared to more established competitors like Wix or Squarespace.

Those searching for deep design control or complex functionality may find it very restrictive. And the AI blogging features remain basic compared to dedicated CMS tools, while some marketing integrations are only available on higher-tier plans.

Pricing

Pineapple Builder offers a straightforward three-tier pricing structure designed to accommodate businesses at different stages of growth.

The platform starts with a free Starter plan that includes up to 3 pages and a Pineapple subdomain, making it perfect for testing the waters. The Basic plan costs $12 per month ($15 when billed monthly) for unlocking unlimited pages, custom domain support, badge removal, widgets, and code embeds—ideal for small businesses establishing their online presence.

The top-tier Grow plan at $24 per month adds blogging, advanced analytics, and enhanced membership features for up to 1,000 members.

This pricing structure represents solid value in the AI website builder market, particularly when considering the comprehensive feature set and AI automation capabilities included at each tier. While the Basic plan at $12/month is comparable to other business-focused builders, the inclusion of unlimited pages, AI copywriting tools, and SEO optimization makes it a compelling option despite the limited feature-set.

The free Starter plan offers genuine functionality rather than just a trial, allowing you to build and publish basic websites without any upfront investment. For businesses requiring features like blogging and detailed analytics, the Grow plan provides substantial value compared to paying for separate services for CMS functionality and SEO optimization.

Security

Pineapple Builder prioritizes website security through comprehensive protection measures built into every plan. All websites created on the platform automatically receive SSL certificates that ensure encrypted connections between users and websites, protecting sensitive data during transmission.

Also, the platform implements regular security updates and monitoring to safeguard against emerging threats, with automatic backup features that protect user content against data loss and allow restoration of previous site versions when needed.

Beyond basic security protocols, Pineapple Builder also maintains a secure hosting infrastructure and pushes out regular system updates that keep websites protected without user intervention.

Support

Pineapple Builder provides 24/7 customer support across all plans, including the free Starter tier, so users can access assistance whenever needed during their website building process. It includes multiple channels such as email, live chat, and a knowledge base designed to address both technical issues and general website building questions.

Support quality appears consistently high based on user feedback, with the team providing personalized guidance tailored to specific website needs and challenges rather than generic responses. The support extends beyond basic troubleshooting to include custom advice on design decisions, SEO optimization, and platform feature utilization, effectively serving as an extension of users' technical teams. Notably, even free plan users receive the same level of support access as paid subscribers, which is uncommon in the website builder space and demonstrates the company's commitment to user success regardless of plan tier.

However, users should note that while support is available 24/7, response times may vary depending on query complexity and current support volume. The platform's emphasis on AI automation means that many common issues are resolved automatically, but more complex customization requests may require escalation to technical specialists, potentially extending resolution timeframes.

Alternatives

Pineapple Builder competes with the best AI website builders rather than traditional drag-and-drop systems, positioning itself as an alternative to manual website creation for time-constrained entrepreneurs and small business owners.

Its main competitors include Squarespace as the overall market leader, Wix AI for AI-assisted building, Durable for comprehensive AI business solutions, and emerging players like Gamma, 10Web, and Butternut AI that focus on different aspects of automated website creation.

Pineapple Builder: Summary

Pineapple Builder delivers on its promise of rapid AI-powered website creation for business users, combining intelligent automation with practical features at competitive pricing. While it lacks the customization options of established competitors like Wix or Squarespace, its generous free plan with round-the-clock support is sure to be a draw for many users.

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