Shutterfly photo book review

Shutterfly’s photo book service appears to be pretty standard out of the blocks. It offers a neat selection of templates as well as enticing cover and page type options. However, when you delve into the editing process, things take a turn. What at first seems to be a simple, customizable beast eventually rears its head, exposing its messy, clunky tendencies.

I’ll be upfront, reader, I had a rough time taming Shutterfly’s software in order to create our standardized TechRadar photo book. But allow me to be more specific. After selecting my photo book sized (12 x 12 inches) and page/cover type, I chose Manual mode and was immediately met by what can only be described as a pretty rudimentary, outdated-looking editing page.

There’s a toggle in the top-right for ‘Advanced Editing’, which you need to flick on to do… well basically anything. On the left side of the page, there’s also a ribbon with four options: Layouts (which includes templates for individual pages); Backgrounds (which lets you alter the background/background color); Embellishments (which enables you to insert Stickers, Ribbons or Frames); and Idea Pages (which includes some different individual page layouts).

Now, this isn’t inherently bad, but the actual options within these menus are poor. For instance, you can’t use a hex code to select a particular background color and you can’t even select from a list of colors. Instead, you have to type in the hue you want and scroll until you find a background color that looks as close to what you want as possible. This is pretty archaic and something that you won’t have to put up with when using some of the best photo book services.

In a similar vein, adding embellishments, like shapes and ribbons, was extremely clunky. I wanted to add a salmon-colored rectangle against one of my photos, but ran into two key issues. Firstly, I wasn’t able to change the color of shapes – I had to once again just accept the closest shade available from a manual search.

Secondly, I wasn’t able to alter the shape of the rectangle once I found one that was relatively close to the shade I needed. Sure, I could make it larger or smaller, but I wasn’t able to adjust its width or height independently. These rigid, overly simple design choices made the editing process frustrating to say the least.

But some may argue that all of this is only an issue if you’re making a more detailed photo book. So, what about the fundamental act of adding photos? I found this, too, to be a mixed experience. Firstly, the upload process is pretty easy. You can drag and drop images (in the JPG, JPEG, PNG and BMP file format) from your computer and they fill out a section at the bottom of the editor, which includes all of your photos. You can then move photos around the pages easily, adjust their size (with length and width displayed in inches) and position. Alternatively, you can add a Photo Area block and assign an image to that designated area.

However, it’s not all plain sailing. I was totally unable to reverse images, which you’d assume to be a given with a tool such as this. There was also an irritating glitch, where I would place an image and, after moving to a different part of the photo book, would later find that such image had moved or changed size without my input. This meant that I had to constantly check that the position of photos was in line with my intention, resulting in an overlong editing process.

I was also unable to add the TechRadar logo onto the photo book’s spine – even after resizing it and dragging it into the correct area. But perhaps most bizarrely, the editing screen would sometimes flash white, indicating that my pages were totally blank, even if I’d added text or photos. After refreshing the page, my design would often reappear, but I was still unhappy about the software creating unnecessary stress about lost progress.

Really, the pure volume of glitches like this was far too high. And I wouldn't expect this, especially given the photo book would typically cost just over $130 (around £100 / AU$200). However, it’s worth noting that thanks to savings, we grabbed our photo book for only $98.84, without shipping costs. Ultimately, this is quite a lot to spend on a 12x12 inch, 27-page book, so I anticipated a more seamless user experience.

It is important to note, however, this price isn’t especially steep against competitors. A rough estimate of the price using envelope figures suggested that the same would cost just over $145 using Printique and $133 via Mixbook.

So, if you’re keen to use Shutterfly your best bet is to use a template. There will still be some user issues, like the fact you can’t use a manual text size (there are just a list of options) and fonts are restrictive. But it will let you get past some of the annoying photo editing issues. If you don’t want to use an overarching template, however, there is something of a middle ground. Just use the aforementioned Layouts option on the left side of the screen and you can auto-add photos to specified areas – this works nicely and I didn’t experience items glitching around the screen or changing shape when using this.

Let’s finish, then, by taking a look at the actual product. Did it live up to my expectations? Actually, it looked OK overall. I compared it side-by-side with our Mixbook photo book and found that Shutterfly’s alternative offered brighter, more vibrant colors and solid overall clarity. On one page, a man’s face was almost impossible to make out in the Mixbook photo book, whereas the added brightness made his features visible in the Shutterfly alternative.

Colors like pinks and greens were a bit more saturated in the Shutterfly photo book, allowing for more definition and contrast. There were, unfortunately, some instances of patchiness in color. On one page, there was a line of pink missing in a rectangle and there were some inconsistencies in the football image. These weren’t awful errors, but for more than $100 / £100, you’d likely expect better.

At the end of it all, would I recommend Shutterfly for photo book creation? I don’t think so. There is certainly a route to a decent user experience if you’re happy using built-in templates and just want a quick, easy solution. But if you want a more personalized layout, this site is not the most user friendly. With its frequent glitches and constrained editing options, Shutterfly unfortunately falls short of similarly priced competitors, even with solid overall print quality. So, I’d recommend building a photo book using a service like Printique instead, which offers a far smoother user experience – more on this in the ‘Also Consider’ section below.

Should I buy the Shutterfly photo book?

Buy it if…

Don't buy it if…

Shutterfly photo book review: also consider

How I tested the Shutterfly photo book

• Built a photo book using TechRadar template
• Compared against other websites' photo books

I used the Shutterfly website to build a photo book and test out its various templates. Here at TechRadar, we have selected a standardized set of photos to use across all photo book services, in order to make a fair comparison of the platforms. We also use the same layout for our photo book designs, ensuring that we can uncover which service is truly superior.

As well as comparing software features, I ordered the Shutterfly photo book in order to assess print quality, color fidelity and whether there were any scuffs or scratches to the finished product. For reference, the finished photo book I created was 12 x 12 inches, had a matte finish, a hard photo cover and used the standard page type. Any photo books I compared Shutterfly’s to were as similar in design to this as possible.

• First reviewed: December 2024
• Read more about how we test

Mixbook photo book review

There's a huge variety of options for online printed photo books available on the market with different price points, finishes, and formats, so it can be tricky to choose which one will garner the best results. Mixbook is a well-known brand specializing in customizable printed gifts. They offer a range of different photo books in themes such as weddings, holidays, school yearbooks, and more; plus the option to create one from scratch, which is what I attempted for this review.

The list price of a 12 x 12 inch blank canvas photo book is $88 / £66.99 for a 20-page spread hardcover book, and additional pages can be added for $3 / £1.99 per page. There are often offers on the Mixbook site, so it’s worth holding out if the price isn’t discounted. When we purchased this sample book, there was a promotional offer that brought the 20-page 12 x 12 inch hardcover book down to $57.25 / £48.55.

I evaluated the Mixbook Studio editor thoroughly to see how well it performed when creating various different layouts and when using different elements. Creating photo books using the existing layouts was effortless, but Mixbook Studio lacked some simple features when it came to creating my own.

The interface of the Mixbook site was attractive and user-friendly, if a little clunky when navigating between tabs or customizing elements. There were editing tools available in the toolbar on the left, viewing, sharing, and purchasing buttons on the top bar, and easy-to-navigate page spreads on the right-hand side of the page.

On occasion, I needed to use some workarounds when positioning elements on the page, and the lack of a center line between the pages made life a little more difficult, but overall it was a nice system to use. I found a variety of preset layouts available in the toolbar, where I found a vast array of design options, from full-page spreads to overlapping collage-style arrangements.

Adding a background color was simple and there were plenty of ways for me to select a color. I had the option of using colors from an existing palette, a color slider, a color picker, or by entering a hex code. Plus, there was also a range of textured backgrounds available. The option was available to flip the background image or alter the opacity using a slider.

I wanted to see how easy it was to add blocks of color to the pages and found it to be a little more complicated than expected. The best way to achieve this was to add one of the square stickers to the page and drag it to the required size. It was unfortunate that the Mixbook Studio doesn’t give any specific dimensions for photo or sticker sizes, but this is unlikely to prove an issue for most.

My main niggle with this process was that the stickers defaulted to having a white border and a shadow, which took a fair few clicks through different tabs to remove. This was easy to get around though, fortunately, by simply copying and pasting one that I’d already edited. Another thing that I found curious was the lack of alignment between a sticker with a photo, and vice versa. This meant I had to arrange the elements by eye, which got a bit tiresome after a while.

The page spread navigation bar made it easy to, duplicate, delete, or drag and rearrange pages. The duplication function made it effortlessly easy to reuse page layouts and simply switch photos out. I simply needed to drag from the photos tab in the toolbar, and the replacement image populated the existing space before I moved it into the correct position within the frame.

Under the text icon, I found all the settings I expected, like alignment and changing text into bold or italic, plus there were some caption ideas, too. There was a dropdown list for the fonts, but unfortunately, it didn’t allow me to begin typing the font name in to save me from scrolling through them all. It was also frustrating that the font sizes weren’t standardized, so if I wanted 64pt text, for example, it would appear to be one size in one font, but totally different in another.

I have to admit I was really not a fan of the zoom function on Mixbook Studio. Zoom was controlled by basic plus and minus buttons at the top of the page, and instead of being able to pan around once I zoomed in, I needed to drag the page within the preview box that appeared below the zoom tool, which proved a faff when I was trying to check a lot of details on a page. The pop-up toolbars for images, stickers, and text boxes proved obstructive on occasion. They are static at the bottom of the element selected, which made alignment tricky at times.

The preview button at the top of the page allowed me to check the finished item before proceeding to the ordering stage. When I did, a brightly colored pop-up banner at the top of the order page highlighted that there was an error in the book. This was simply a blank page that I’d colored pink at the beginning of the book, so was not an issue; however, it’s good to know this feature is here to flag errors before proceeding.

I had mixed feelings about the finished article. The print and matt finish on the hardback covers were vivid and looked nice. There was some very minor fuzziness around the lettering, and the cover image overlapped onto the spine slightly, but these were within the margins I’d expect from a printed item.

One unfortunate and avoidable mistake was the clamp marks on some of the pages from the assembly process. These were only visible in the light on paler pages, but clearly visible on the dark full-coverage photo pages, which ruined the finish. There were also clear dents from handling on many of the pages indicating that they weren’t handled with care during the creation process; these indentations distracted from the images and were disappointing to see when I was expecting the pages to be in pristine condition as the book was brand new.

Aside from the regrettable markings that resulted from the manufacturing process, the finished book looked nice for the cost. These types of services perhaps aren’t suitable for those who want high-quality prints, but for those of us who just want to gather memories in one place, this Mixbook photo book is perfectly adequate. When taking advantage of a discount, the price is rather good for a large, vividly printed hardback book. Just be prepared to check for marks before gifting one, and order in advance if you can in case a replacement is needed. If you’d like to explore alternative photo book suppliers we’ve collated a selection of our favorites in our best photo books guide.

Should I buy the Mixbook photo book?

Buy it if…

Don't buy it if…

Mixbook photo book review: also consider

How I tested the Mixbook photo book

• I created a photo book from scratch to recreate our TechRadar photo book
• I explored the Mixbook Studio, testing the different features and tools
• I ordered a photo book and assessed the quality of the finished product

I spent time testing out the different features in Mixbook Studio, seeing how easy their pre-made elements were to use, and the different elements they included for free. I also investigated other services providing photo books to compare prices and features.

I started with a blank canvas and used the tools available to recreate our TechRadar photo book. Recreating an existing design is important so that we can assess how capable the different services are when faced with different requirements.

I ordered my completed photo book and evaluated the finished product, paying close attention to quality, print finish, alignment, and made notes of any imperfections.

• First reviewed: November 2024
• Read more about how we test