It took me a while to get my hands on the Kodak Charmera – such is the viral popularity of this $30, 30g keychain digital camera, that it sold out on its release day late last year (with what felt like minimal advertising), and it only came back in stock as I publish this review a month later. Who knows, it might be out of stock again by the time you read these words.
And I can see the appeal – the Charmera is cheap, tiny, retro, it’ll easily fix to your keyring, and it’s an actual working camera with a screen.
What's more, there are six 1980s-inspired colorways, plus a limited edition see-through version, and you don’t know which version you’ll get since it comes in a 'blind box'. That’s got gift idea written all over it.
When I unboxed mine, cue disappointment – the black version with rainbow frontage – the one pictured on the box that appealed to me the least. Still, inside the box, a nice poster, a collector card, and a small charging cable.
I charged the Charmera up and slotted the thumb-sized camera into my pocket where it would live for the following weeks.
The Charmera shoots tiny 1.6 megapixel JPEG photos and HD video (1400 x 1080p at 30fps) through a fixed 35mm f/2.4 lens, has seven photo filters and four animated borders to choose from, stores onto micro SD (which needs to be purchased separately), and has a (predictably) tiny internal battery that is recharged through USB-C.
There’s a tiny 16:9 LCD screen with live view that in practice is even smaller given that images are captured in 4:3, a miniscule LED light that illuminates closeup subjects, and possibly the smallest viewfinder I've ever used, which is novel and in a way works.
Honestly, that’s about all the features and design aspects worth knowing about, but what is the Charmera actually like to use?
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Menus are simple enough to navigate; turn the camera on, and you select either photo, video, or set date using the three buttons on the rear, with the playback button doubling as select.
The power button doubles up as a back button, and then there's the shutter button to shoot photos and video. It takes barely a minute to figure this all out.
Everything about the Charmera is tiny: a tiny thumb-sized body, tiny screen, tiny images. And it's actually kind of fun to shoot with...in the moment. I was certainly charmed by the Charmera, and I think many others will be too.
It's when you plug the camera into a computer or hook up the memory card to view any images taken with the Charmera that the warm fuzzy feeling quickly vanishes.
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The Charmera's photo quality is about the worst I've seen from a digital camera in my lifetime – and I've been shooting digital since consumers could, when 16MB memory cards existed (yes, megabytes).
With a resolution being a truly retro 1.6MP and a barely existent dynamic range, photos are more impressions than anything else. A collection of pixels, pieced together.
And that's me commenting on the regular color profile. Use any one of the monotone filters, and things get super abstract.
Photos are like one of the novel, abstract filters you get with a decent digital camera. I guess such dated quality could charm some. For me, it screams short-lived novelty; for others, it could be the camera they always have with them.
My own gripes aside, I also think that the Charmera is so small and so distinct, that I'll keep it on me every day for the months to come.
It's a conversation starter. A whimsical capturer of moments (assuming it's tiny battery isn't flat when you pull it out of the pocket – that'll happen).
The Kodak Charmera certainly ain't good quality. But that's hardly the point, is it? This is a cheap, charming retro gift for the photography lover in your life, that should get more use than a foot spa or marmite-scented deodrant (the UK's most unwanted Christmas gift for 2025). That's the hope from me as someone who hates waste.
The Charmera is far from being one of the best compact cameras, even the best cheap compact cameras, but I don't expect that to slow down its sales.
Kodak is killing it right now with multiple best-selling cheap cameras – like the recent Ektar H35N half-frame film camera, and the PixPro C1 – and the Charmera could just be the pick of the pack in terms of concept (not quality). It's a marketing masterstroke. Who knew a keychain camera could be so popular?
Kodak Charmera: price and availability
Announced in November 2025 and sold out in a day
Priced at $30 / £30 / AU$54.95
The Kodak Charmera costs $30 / £30 / AU$54.95 for a single 'blind box', or you can buy the whole set of 6 for $180 / £180 to guarantee getting each colorway. There's a 1 in 48 chance of scoring the limited edition transparent version.
Scalpers have been selling the Charmera for extortionate prices, and some retailers have bumped the price a little, but you should be able to pick up the Charmera for its fair, original price through one of the links below.
Kodak Charmera: specs
Kodak Charmera Specs
Sensor
1/4-inch
Resolution
1.6MP
Video
1440 x 1080p at 30fps, AVI format
Lens
35mm f/2.4
Screen
Really, really small
Viewfinder
Even tinier
Dimensions
58 x 24.5 x 20 mm
Weight
30g
Battery life
200mAh, rechargeable
Memory
Micro SD (1GB to 128GB)
Should I buy the Kodak Charmera?
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Buy it if...
You're looking for a cheap gift for the photography lover in your life I can personally think of multiple people in my life who would love to receive a Charmera.
You'd appreciate a cheap, always with you camera that isn't your phone It weighs 30g, is about the size of your thumb, shoots bad photos that could appeal to anti-tech heads and it costs $30 / £30. The Charmera is an easy sell.
Don't buy it if...
You want decent photo quality It's no exaggeration to say the Charmera produces the worst quality photos I've seen for quite some time – they're awful from a technical standpoint.
You need a reliable camera For me, the Charmera would be a whole lot more useful as an every day carry if its battery life wasn't so bad.
Also consider
Camp Snap Camera
Another perfectly executed cheap camera is the original Camp Snap, available for around twice the price of a Charmera. Think of it as a digital version of the single-use camera – a larger, screen-less 4MP shooter with retro design. I'm a fan.
I got the Charmera last year and it's mine to keep
I've used it sporadically over a couple of months
I've tried the various color filters and animated borders
I'm not going to dig into technicals of how I've tested this novel point-and-shoot camera. In short, I've rattled off hundreds of photos in good light and bad, played with the various color filters and shot short video clips. Image quality is predictably bad, but short battery life is particularly unfortunate.
Money no object, I'd probably pick the Leica Q3 as my favorite compact camera. It's a fabulous 61MP full-frame camera with an extremely sharp, fixed 28mm f/1.7 wide-angle lens, and the ultimate everyday carry.
I'm also partial to black-and-white photography, especially on sunny days when light and shade are the stars of the show. So it was a delight to kick off 2026 by getting out and about on frosty mornings in the UK, with the low-lying sun illuminating my surroundings and the Leica Q3 Monochrom in my hand – it's identical to the original Q3 in practically every way, except that it only shoots in monochrome.
This camera is as niche as they come, and for many it also begs the question: why would you pick a camera that only takes black-and-white images when you can simply select a black-and-white color profile in a regular camera, like the original Q3, which also shoots in color when you want to? Why restrict yourself? That was the focus of my testing over the course of three weeks with the Q3 Monochrom.
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For me, the reasons I would opt for a camera like this are twofold – one technical, and one creative. The creative reason is simple: its restricted parameters. I can't switch to color. I'm seeing the real-time image in black and white, and it helps me to truly appreciate light and shade, form and composition.
Shooting in black-and-white can be a great exercise to help you elevate the quality of your photography in general, should you bring color into the equation at other times. You can, however, get this experience with a 'regular' camera by using a black-and-white color profile, so that by itself is not enough reason. The second technical reason is, though – and that's increased light sensitivity.
In simple terms, all sensors in digital cameras see in black and white. To produce color images, a color filter array is placed in front of the sensor, the most common of which is the Bayer pattern with red, green and blue pixels (RGB – with twice the number of green pixels).
The drawback is that a color filter array reduces light sensitivity, leading to an increase in noise and decreased sharpness. In short, it reduces image quality by a small amount, which is seen more clearly in challenging light conditions.
So – and particularly if you mostly like to shoot black-and-white images anyway – a color filter is more of a hinderance than a help. With those image quality drawbacks, it's like watering down juice when you could otherwise enjoy the full flavor straight from the source.
A monochrome-only digital camera offers the purest form of black-and-white photography you'll get from a digital camera; and from my experience with the Q3 Monochrom, there's something a little extra about the quality of the black-and-white images it produces. A subtle improvement, a pleasing grain rather than noise, and filmic quality. Highlight clipping is, however, a major drawback to this kind of sensor.
Yes, the Leica Q3 monochrom is as niche as they come, and it costs a pretty penny too at $7,790 / £5,800 / AU$12,090. But, if you love black-and-white photography, it's the ultimate everyday carry, and one of the best compact cameras around.
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Leica Q3 Monochrom: price and availability
Announced on November 20, 2025 and available now
Priced from $7,790 / £5,800 / AU$12,090
Leica unveiled the Q3 Monochrom in November 2025 and it went on sale immediately, costing $7,790 / £5,800 / AU$12,090. That's a mark-up of about 5% over the Q3, which was launched in 2023.
The Q3-series models use the same BP-SCL6 battery, while Leica sells a variety of accessories at its online store, including a leather half case, thumb supports, and carrying straps.
Leica Q3 Monochrom: specs
Leica Q3 Monochrom Specs
Sensor
Stabilized, full-frame
Resolution
61MP
Video
8K
Lens
28mm f/2.8-16
Screen
3.0-inch, 1.84m-dot tilt
Viewfinder
5.76m-dot
Dimensions
130 x 80.3 x 92.6mm
Weight
746g / 662g (with / without battery)
Battery life
300 shots (approx)
Memory
SD (UHS-II)
Leica Q3 Monochrom: design
Same design as the Q3, save for Monochrom logo
Divine lens quality and handling
Awkward tilt touchscreen
The Q3 Monochrom essentially has the same premium, minimalist design as the original Q3, save for its suitably monochromatic logo. That means it operates in exactly the same way as the original model, for good and for bad.
The 28mm lens is the star of the show, not only in terms of the images it produces, but because of how it handles; it's equipped with decent autofocus, but is designed in a way to please manual-focus fans, with autofocus activated via a well-hidden button on the manual-focus ring.
It also looks just like a manual-focus-only lens. There are focus distance markings, and a macro mode that's activated by turning a dial which reveals new focus distance markings – a design masterstroke.
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Other design features are the same, too. We have a decent 5.76m-dot viewfinder, plus a crisp 1.84m-dot tilt touchscreen. I'm not a fan of the tilt design, though – it protrudes from the back of the camera and it's awkward to grip and pull out for waist-level shooting. For the next Q installment, Leica should take notes from Fujifilm and others.
Every touch screams premium quality, from the knurled control dials with just the right amount of resistance, to the pop-out battery and the viewfinder's pop-out diopter adjustment. The memory card door design could do with a little tweaking because it feels like one weak point, but quality-wise I can't otherwise fault the Q3 Monochrom.
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For a deeper dive into the design of the Leica Q3 Monochrom, check out my Leica Q3 review.
Leica Q3 Monochrom: features and performance
High-resolution 61MP sensor with digital crop modes
Reasonable autofocus performance and precise manual focus
Average battery life
There's no change from the original Q3 regarding features or performance, either, save for the monochrome-only images, which is what I'll double down on in this section.
To summarize the other aspects first, the Q3 Monochrom's startup time is rapid, battery life is average at best, autofocus accuracy and speed are good, while in-body image stabilization performance is only okay, but certainly welcome in a camera capable of capturing such high-resolution photos.
And with 61MP to play with there's huge scope for cropping into images to emulate the look of tighter lenses – a feature that can be accessed directly using one of the two buttons above the LCD screen (the gallery below shows a selection of digitally cropped images using the maximum in-camera crop setting, then the full un-cropped version for comparison). The other button above the LCD switches from stills to video, with 8K video recording once again present.
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The macro setting of the lens reduces its close-focusing distance, making it possible to capture flowers and other small subjects in exquisite detail – that's another string to the bow of the Q3 series (see the gallery directly below).
I also love how the maximum aperture of the lens is nice and bright at f/1.7. Pair that with the image stabilization, and Q3 cameras feel more versatile overall than the stunning Fujifilm GFX100RF, even if that camera has an even sharper lens – check out my Q3 vs GFX100RF real-world test to see how those premium compacts compare.
The 28mm lens also produces some of the crispest sunstars I've seen (check out the backlit tree image two galleries down); again, for more details, check out the Q3 review.
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Now, let's get on to black-and-white image quality. Firstly, there are three main monotone profiles to choose from: natural (which is the profile I used for most of this review), plus a sepia and a blue-tone look.
I was surprised and disappointed to see how limited the customization options are for these profiles, though. For example, contrast can be tweaked for these presets, but you can't apply a filter effect, as you can to, say, Fujifilm and Ricoh alternatives.
That said, it's possible to upload LUT profiles to the camera from the Leica app for other creative styles, or of course attach a physical filter to the 28mm lens. I like using an orange filter to create dramatic skies with an infrared-type look, while a green filter can emphasize skin tones.
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I've taken photos with the Q3 Monochrom in a wide range of scenarios, shooting all images in RAW (DNG) and JPEG. When comparing the two, the natural profile brightens shadows, at the cost of rich contrast.
In all images detail is seriously sharp, with a pleasing fine grain – kind of like an ISO 50 film photography feel.
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Sadly, I didn't have the original Q3 at the same time as the Q3 Monochrom to make direct comparisons. However, I have prior experience for such comparisons, and so I know that images shot in black-and-white on a color camera have more pronounced noise, and detail is slightly softer.
His video also hammers home a major warning for using a monochrome-only digital camera: highlight clipping is unforgiving. If you were to overexpose an image – that is, with highlights blown out – you wouldn't be able to recover this detail to nearly the same extent as with a color model, like the original Q3.
Already knowing this, I factored in underexposing when shooting with the Q3 Monochrom. To a degree, this approach can offset the image-quality benefits of its better light sensitivity, but the fact remains that its images are sharper and cleaner than the Q3's when viewed closely. If you're into black-and-white photography, with a good handle on exposure, the Q3 Monochrom's black-and-white image quality exceeds the Q3's.
Should I buy the Leica Q3 Monochrom?
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Buy it if...
You want a pure black-and-white digital photography experience No color, clean detail and filmic quality – the Q3 Monochrom is for black-and-white photography purists.
You love camera design I've reviewed the Q3 and the Q3 Monochrom extensively and I adore their premium design and quality, especially the stunning lens and how it handles.
Don't buy it if...
You want a versatile digital camera Not only is color photography out of the picture, but the Q3 Monochrom is a compact camera with a fixed 28mm wide-angle lens.
It'll be your main camera The Q3 Monochrom is an extravagance, a back-up for the times you fancy something a little different to your main camera. And for that reason its lofty asking price is hard to swallow – I'm personally keeping my eye out for the upcoming Ricoh GR IV Monochrome instead.
Also consider
Leica Q3
If you're not all-in for black-and-white photography, the image-quality improvements the Q3 Monohcrom delivers are hardly justifiable when you consider the greater versatility of the Leica Q3, which also shoots in color, has a greater ceiling for highlight recovery, and costs less.
I used it as my everyday carry, shooting images in a variety of scenarios
I shot all images in RAW and JPEG, and used the macro setting and all focus modes
I spent three weeks using the Leica Q3 Monochrom as my primary camera, shooting all photos in RAW and JPEG. I've used the macro setting for close-up photography, tested the digital crop mode, and swapped between manual and autofocus modes.
When editing, I've looked at shadow and highlight recovery, and taken a close look at the quality of detail, especially in low-light photos where this type of sensor excels.
I'm already a fan of the Ricoh GR series of premium compact cameras, having purchased the GR IIIx several years ago. There really is no other camera this small that can shoot photos that look this good – and that's why I've featured it in my best compact camera and best point-and-shoot camera guides.
My GR III series camera is far from perfect, though. It's prone to damage, its autofocus can be really sluggish at times, and it could do with a built-in flash. I'd also love a tilt screen – oh and poor battery life is another gripe among users.
Despite these limitations I still carry my Ricoh with me most days, but I've been keeping a keen eye out for the arrival of its successor, in the hope it could deliver particular upgrades and become my perfect compact. Well, the Ricoh GR IV is finally here, six years after the GR III, and I've had my hands on it for around three weeks, with the new camera in one pocket and my GR IIIx in the other.
So is the GR IV my dream upgrade? Not quite... but it is a better camera in many other ways. I'm disappointed that the build quality is mostly the same (besides what Ricoh says is better sealing on the new lens), in that it isn't technically weather-sealed and so will need looking after, even though its feels decent in the hand.
On the plus side, I was already happy with the image quality from my GR III, but Ricoh has introduced a new 26MP sensor and refined the lens to further improve quality, while the sensor has improved 5-axis stabilization.
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As mentioned, I was hoping for a built-in flash this time around, but the GR IV doesn't have one; ditto a tilt screen. I also wanted much better autofocus performance, but I'm not seeing enough of a difference.
On the flip-side, again, the GR IV delivers some significant upgrades that I didn't see coming: internal storage is bumped up from 2GB to 53GB, there's a new bigger battery with approximately 20% better capacity, and the body is even slimmer, with a refined grip making the camera feel even better in the hand.
You get the picture – the GR IV is a decent upgrade for certain users, but one to skip for others. I for one can't see a good enough reason to splash out, but I understand why others would. And for those who are new to the series and looking for a premium compact, you won't find a better one at this size.
A word of thanks
A special mention goes to Park Cameras (UK) who loaned me the Ricoh GR IV and made this review possible.
One final, and significant, entry for the 'cons' column is that the list price has been hiked by around 20% over the GR III's, depending on where you live (the GR III originally cost $999 / £899 in 2019). I firmly believe that $1,150 / £1,000 is a much fairer price for the GR IV than $1,500 / £1,200 / AU$2,200.
What has caught my eye, however, is Ricoh announcing that a GR IV Monochrome is in the pipeline, which would be the first black-and-white-only camera in the series. I'm a fan of the black-and-white profiles in these cameras, and I shoot the majority of my pictures in monochrome, so this niche version could well be my next camera purchase.
The Ricoh GR IV was first unveiled in May 2025 and went on sale from August, with a launch price of $1,499 / £1,199 / AU$2,199. That's an approximately 20% mark-up over the GR III, depending on which region you live in.
I wish the GR IV had a built-in flash, but in its absence Ricoh has done the next best thing, launching a new GF-2 flash that sits in the GR IV's hotshoe and is suitably tiny. It wasn't available to me while I was testing the camera, so I'm yet to use it, but it's also compatible with GR III cameras (with reduced funtionality) so I expect I'll be buying one.
Ricoh GR IV: specs
Ricoh GR IV Specs
Sensor
APS-C, 5-axis stabilization
Resolution
26MP
Video
1080p up to 60fps
Lens
18.3mm (28mm equiv.) f/2.8-16
Screen
3.0in, 1.04m-dots
Dimensions
109.4 x 61.1 x 32.7 mm
Weight
262g (with battery + card)
Battery life
250 shots (approx)
Memory
microSD, internal 53GB
Ricoh GR IV: design
Slim body and refined grip give a secure and comfortable single-hand hold
Easily slips into a pocket
Still no built-in flash or weather sealing
Internal storage upped from 2GB to 53GB
Fixed touchscreen can be hard to see in bright light
The GR IV might look largely the same as the GR III, but there are design tweaks to the new camera that add up to improve the overall handling.
Its width and height are essentially the same, meaning the GR IV will still easily slip into a trouser pocket – the same can't be said for the bulkier Fujifilm X100VI. What's new, and seriously impressive, is that Ricoh has slimmed down the GR IV compared to the GR III, while keeping the grip depth the same.
The GR IV immediately felt different in the hand to me, having been so used to the GR III – the slimmer body and refined grip give a secure and comfortable hold with just one hand, however you're holding the camera. It's a tiny design tweak that makes a big difference – I often want to shoot with one hand using my GR III, but to do so comfortably I've had to attach a separate thumb grip.
Ricoh has reverted back to the ± button that was on the GR II, but dropped from the GR III. This can control the likes of exposure compensation, and overall it's a welcome return, even if I found myself tapping the button all too easily.
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Three of my top wishes as a GR III user interested in this successor sadly remain elusive – there's no built-in flash, tilt screen, or weather sealing. Those upgrades alone would have had me reaching for my wallet.
A built-in flash would be supremely helpful for portraits at parties – without one, I wouldn't really use the GR IV in such scenarios. Ricoh has, as mentioned, announced the tiny GF-2 external flash, which is an accessory I will absolutely look into purchasing.
I find the fixed touchscreen of my GR III hard to see clearly in bright light, and it doesn't make low-angle shooting easy. A tilt screen would help no end, but sadly this is another potential upgrade that didn't materialize.
However, it's the lack of weather sealing that's the real kicker for me. I've taken my GR III in for minor repairs twice in the years I've had it – cheap repairs for seized buttons, caused by moisture ingress – while the pop-out lens is beginning to struggle on start up. Ricoh says there is better sealing in the new lens, but besides this, build quality is the same. As such, I'd be conscious of the need to look after the GR IV, which is something I don't want to think about with an everyday camera that's in my pocket.
To Ricoh's credit, there are other upgrades. The internal storage has been upped from 2GB to 53GB, and there's a larger-capacity battery inside too, even if this has necessitated a switch from SD card to micro SD, which is a fiddly card slot on the GR IV.
Ricoh GR IV: features and performance
New 26MP sensor with improved 5-axis stabilization
Speedier start-up time and longer battery life
(Unchanged) 1080p video is an afterthought
If you're unfamiliar with the Ricoh GR series of digital compacts, then you'll probably struggle to spot meaningful upgrades in the GR IV over the GR III – and the former camera is six years old now, having been released in 2019.
For those like me that are familiar, however – and I suspect that's many of you reading this review – the headline upgrade is the new 26MP sensor.
Sure, a 2MP bump from 24MP to 26MP is hardly worth mentioning, but the improved 5-axis stabilization certainly is, and in my opinion it's a key improvement. The GR III has less effective 3-axis stabilization.
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I was able to shoot handheld images with a shutter speed as slow as one second, and for most shots at half a second, and detail still looked sharp. This offers the potential for creative long-exposure effects and can improve low-light image quality, assuming you don't need to freeze movement. Check out a few long exposure effect images in the gallery above.
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The GR IV isn't short of color profiles either. I'm a fan of the hard monotone profile which produces punchy black-and-white images with an infrared photography-like effect (see the punchy sky images in the gallery above). At other times, I was drawn to the cinema color profiles for a gritty effect which suited nighttime images across London. In the gallery of images below, I've used a range of these color profiles.
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There's a macro photography setting, which reduces the minimum focus distance and enables proper close up photography. This, as like with GR III cameras, is another string to the GR IV's bow.
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The macro photography setting is totally usable and makes the GR IV an even more versatile snapper. This shot is taken with the aperture set to f/2.8 (Image credit: Tim Coleman)
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Here's the same scene but with the aperture stopped down to f/5.6 (Image credit: Tim Coleman)
Start-up time has been improved too, not that the GR III was a slouch. I had the GR III and GR IV side by side and turned the cameras on at the same time, and the GR IV was ready to go a fraction quicker – it makes a real difference for an everyday camera with which you'll often want to be ready to shoot quickly. If this was a wild west showdown against most other cameras, the GR IV would be busting open the saloon doors and demanding a victory whiskey.
I can't say the same for autofocus performance. Ricoh has improved autofocus speed and reliability from the GR III, but not by much. The AF assist light helps in low-contrast lighting, as do additional focusing modes added to the series via firmware updates in recent years, such as new zone-focusing options, but it would be generous of me to Ricoh to say better autofocus is a reason to upgrade here.
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One of the many occasions that autofocus missed the mark (Image credit: Tim Coleman)
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One of the many occasions that autofocus missed the mark (Image credit: Tim Coleman)
Battery life sees a decent improvement. There's a new larger-capacity unit inside which delivers a 20% bump in shot life. Still, where the GR III has poor battery life at around 200 shots, the GR IV's is only less poor at 240 shots. Personally, though, I think limited battery life is completely forgiveable for such a small camera, and it's impressive that Ricoh has squeezed a better battery into what is actually a fractionally smaller camera.
Overall, there are some decent improvements in the GR IV, depending on how and what you like to shoot.
Should I buy the Ricoh GR IV?
(Image credit: Future / Tim Coleman)
Buy it if...
You want a truly pocketable camera with supreme image quality The 5-axis stabilized 26MP APS-C sensor and refined 28mm lens are a superb combo for photo-philes.
You want an everyday carry that isn't your phone Slipping into a pocket, the GR IV is a camera that you can carry with you almost everywhere – just don't take it to the beach.
Don't buy it if...
You shoot a lot in low light With no built-in flash and autofocus that can struggle at times, the GR IV has its limitations in low light.
You want an indestructible camera Ricoh says it has improved the sealing of the lens to repel dust ingress, but the camera isn't weather sealed, and as such you need to look after it – as I know from my experience with my GR III!
You shoot a lot of video Maxing out at 1080p, video recording is very much an afterthought in the GR IV. It's nice to have all the same, but you'll be better off using your phone.
How I tested the Ricoh GR IV
(Image credit: Future / Tim Coleman)
Park Cameras loaned me the camera for several weeks
I shot 1,000-plus photos in RAW + JPEG
I carried the camera every day, using it in a range of scenarios
I used the Ricoh GR IV regularly for around three weeks, with thanks to Park Cameras (UK) for the loan. During this time I took over 1,000 photos, documenting everyday life and of course playing with the various color profiles and creative techniques possible with the GR IV.
I pushed the limit of the camera's stabilization, taking handheld long-exposure photos. I shot photos of the same scenes at different apertures to assess the quality at each setting, and checked for lens distortions.
I noted how many photos I could take with a fully charged battery, and in general I've looked after the camera rather than push it in adverse conditions. I bring several years of experience with the Ricoh GR series into this review, most recently as an owner of the GR IIIx.
I'm already a fan of the Ricoh GR series of premium compact cameras, having purchased the GR IIIx several years ago. There really is no other camera this small that can shoot photos that look this good – and that's why I've featured it in my best compact camera and best point-and-shoot camera guides.
My GR III series camera is far from perfect, though. It's prone to damage, its autofocus can be really sluggish at times, and it could do with a built-in flash. I'd also love a tilt screen – oh and poor battery life is another gripe among users.
Despite these limitations I still carry my Ricoh with me most days, but I've been keeping a keen eye out for the arrival of its successor, in the hope it could deliver particular upgrades and become my perfect compact. Well, the Ricoh GR IV is finally here, six years after the GR III, and I've had my hands on it for around three weeks, with the new camera in one pocket and my GR IIIx in the other.
So is the GR IV my dream upgrade? Not quite... but it is a better camera in many other ways. I'm disappointed that the build quality is mostly the same (besides what Ricoh says is better sealing on the new lens), in that it isn't technically weather-sealed and so will need looking after, even though its feels decent in the hand.
On the plus side, I was already happy with the image quality from my GR III, but Ricoh has introduced a new 26MP sensor and refined the lens to further improve quality, while the sensor has improved 5-axis stabilization.
(Image credit: Future / Tim Coleman)
As mentioned, I was hoping for a built-in flash this time around, but the GR IV doesn't have one; ditto a tilt screen. I also wanted much better autofocus performance, but I'm not seeing enough of a difference.
On the flip-side, again, the GR IV delivers some significant upgrades that I didn't see coming: internal storage is bumped up from 2GB to 53GB, there's a new bigger battery with approximately 20% better capacity, and the body is even slimmer, with a refined grip making the camera feel even better in the hand.
You get the picture – the GR IV is a decent upgrade for certain users, but one to skip for others. I for one can't see a good enough reason to splash out, but I understand why others would. And for those who are new to the series and looking for a premium compact, you won't find a better one at this size.
A word of thanks
A special mention goes to Park Cameras (UK) who loaned me the Ricoh GR IV and made this review possible.
One final, and significant, entry for the 'cons' column is that the list price has been hiked by around 20% over the GR III's, depending on where you live (the GR III originally cost $999 / £899 in 2019). I firmly believe that $1,150 / £1,000 is a much fairer price for the GR IV than $1,500 / £1,200 / AU$2,200.
What has caught my eye, however, is Ricoh announcing that a GR IV Monochrome is in the pipeline, which would be the first black-and-white-only camera in the series. I'm a fan of the black-and-white profiles in these cameras, and I shoot the majority of my pictures in monochrome, so this niche version could well be my next camera purchase.
The Ricoh GR IV was first unveiled in May 2025 and went on sale from August, with a launch price of $1,499 / £1,199 / AU$2,199. That's an approximately 20% mark-up over the GR III, depending on which region you live in.
I wish the GR IV had a built-in flash, but in its absence Ricoh has done the next best thing, launching a new GF-2 flash that sits in the GR IV's hotshoe and is suitably tiny. It wasn't available to me while I was testing the camera, so I'm yet to use it, but it's also compatible with GR III cameras (with reduced funtionality) so I expect I'll be buying one.
Ricoh GR IV: specs
Ricoh GR IV Specs
Sensor
APS-C, 5-axis stabilization
Resolution
26MP
Video
1080p up to 60fps
Lens
18.3mm (28mm equiv.) f/2.8-16
Screen
3.0in, 1.04m-dots
Dimensions
109.4 x 61.1 x 32.7 mm
Weight
262g (with battery + card)
Battery life
250 shots (approx)
Memory
microSD, internal 53GB
Ricoh GR IV: design
Slim body and refined grip give a secure and comfortable single-hand hold
Easily slips into a pocket
Still no built-in flash or weather sealing
Internal storage upped from 2GB to 53GB
Fixed touchscreen can be hard to see in bright light
The GR IV might look largely the same as the GR III, but there are design tweaks to the new camera that add up to improve the overall handling.
Its width and height are essentially the same, meaning the GR IV will still easily slip into a trouser pocket – the same can't be said for the bulkier Fujifilm X100VI. What's new, and seriously impressive, is that Ricoh has slimmed down the GR IV compared to the GR III, while keeping the grip depth the same.
The GR IV immediately felt different in the hand to me, having been so used to the GR III – the slimmer body and refined grip give a secure and comfortable hold with just one hand, however you're holding the camera. It's a tiny design tweak that makes a big difference – I often want to shoot with one hand using my GR III, but to do so comfortably I've had to attach a separate thumb grip.
Ricoh has reverted back to the ± button that was on the GR II, but dropped from the GR III. This can control the likes of exposure compensation, and overall it's a welcome return, even if I found myself tapping the button all too easily.
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Three of my top wishes as a GR III user interested in this successor sadly remain elusive – there's no built-in flash, tilt screen, or weather sealing. Those upgrades alone would have had me reaching for my wallet.
A built-in flash would be supremely helpful for portraits at parties – without one, I wouldn't really use the GR IV in such scenarios. Ricoh has, as mentioned, announced the tiny GF-2 external flash, which is an accessory I will absolutely look into purchasing.
I find the fixed touchscreen of my GR III hard to see clearly in bright light, and it doesn't make low-angle shooting easy. A tilt screen would help no end, but sadly this is another potential upgrade that didn't materialize.
However, it's the lack of weather sealing that's the real kicker for me. I've taken my GR III in for minor repairs twice in the years I've had it – cheap repairs for seized buttons, caused by moisture ingress – while the pop-out lens is beginning to struggle on start up. Ricoh says there is better sealing in the new lens, but besides this, build quality is the same. As such, I'd be conscious of the need to look after the GR IV, which is something I don't want to think about with an everyday camera that's in my pocket.
To Ricoh's credit, there are other upgrades. The internal storage has been upped from 2GB to 53GB, and there's a larger-capacity battery inside too, even if this has necessitated a switch from SD card to micro SD, which is a fiddly card slot on the GR IV.
Ricoh GR IV: features and performance
New 26MP sensor with improved 5-axis stabilization
Speedier start-up time and longer battery life
(Unchanged) 1080p video is an afterthought
If you're unfamiliar with the Ricoh GR series of digital compacts, then you'll probably struggle to spot meaningful upgrades in the GR IV over the GR III – and the former camera is six years old now, having been released in 2019.
For those like me that are familiar, however – and I suspect that's many of you reading this review – the headline upgrade is the new 26MP sensor.
Sure, a 2MP bump from 24MP to 26MP is hardly worth mentioning, but the improved 5-axis stabilization certainly is, and in my opinion it's a key improvement. The GR III has less effective 3-axis stabilization.
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I was able to shoot handheld images with a shutter speed as slow as one second, and for most shots at half a second, and detail still looked sharp. This offers the potential for creative long-exposure effects and can improve low-light image quality, assuming you don't need to freeze movement. Check out a few long exposure effect images in the gallery above.
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The GR IV isn't short of color profiles either. I'm a fan of the hard monotone profile which produces punchy black-and-white images with an infrared photography-like effect (see the punchy sky images in the gallery above). At other times, I was drawn to the cinema color profiles for a gritty effect which suited nighttime images across London. In the gallery of images below, I've used a range of these color profiles.
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There's a macro photography setting, which reduces the minimum focus distance and enables proper close up photography. This, as like with GR III cameras, is another string to the GR IV's bow.
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The macro photography setting is totally usable and makes the GR IV an even more versatile snapper. This shot is taken with the aperture set to f/2.8 (Image credit: Tim Coleman)
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Here's the same scene but with the aperture stopped down to f/5.6 (Image credit: Tim Coleman)
Start-up time has been improved too, not that the GR III was a slouch. I had the GR III and GR IV side by side and turned the cameras on at the same time, and the GR IV was ready to go a fraction quicker – it makes a real difference for an everyday camera with which you'll often want to be ready to shoot quickly. If this was a wild west showdown against most other cameras, the GR IV would be busting open the saloon doors and demanding a victory whiskey.
I can't say the same for autofocus performance. Ricoh has improved autofocus speed and reliability from the GR III, but not by much. The AF assist light helps in low-contrast lighting, as do additional focusing modes added to the series via firmware updates in recent years, such as new zone-focusing options, but it would be generous of me to Ricoh to say better autofocus is a reason to upgrade here.
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One of the many occasions that autofocus missed the mark (Image credit: Tim Coleman)
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One of the many occasions that autofocus missed the mark (Image credit: Tim Coleman)
Battery life sees a decent improvement. There's a new larger-capacity unit inside which delivers a 20% bump in shot life. Still, where the GR III has poor battery life at around 200 shots, the GR IV's is only less poor at 240 shots. Personally, though, I think limited battery life is completely forgiveable for such a small camera, and it's impressive that Ricoh has squeezed a better battery into what is actually a fractionally smaller camera.
Overall, there are some decent improvements in the GR IV, depending on how and what you like to shoot.
Should I buy the Ricoh GR IV?
(Image credit: Future / Tim Coleman)
Buy it if...
You want a truly pocketable camera with supreme image quality The 5-axis stabilized 26MP APS-C sensor and refined 28mm lens are a superb combo for photo-philes.
You want an everyday carry that isn't your phone Slipping into a pocket, the GR IV is a camera that you can carry with you almost everywhere – just don't take it to the beach.
Don't buy it if...
You shoot a lot in low light With no built-in flash and autofocus that can struggle at times, the GR IV has its limitations in low light.
You want an indestructible camera Ricoh says it has improved the sealing of the lens to repel dust ingress, but the camera isn't weather sealed, and as such you need to look after it – as I know from my experience with my GR III!
You shoot a lot of video Maxing out at 1080p, video recording is very much an afterthought in the GR IV. It's nice to have all the same, but you'll be better off using your phone.
How I tested the Ricoh GR IV
(Image credit: Future / Tim Coleman)
Park Cameras loaned me the camera for several weeks
I shot 1,000-plus photos in RAW + JPEG
I carried the camera every day, using it in a range of scenarios
I used the Ricoh GR IV regularly for around three weeks, with thanks to Park Cameras (UK) for the loan. During this time I took over 1,000 photos, documenting everyday life and of course playing with the various color profiles and creative techniques possible with the GR IV.
I pushed the limit of the camera's stabilization, taking handheld long-exposure photos. I shot photos of the same scenes at different apertures to assess the quality at each setting, and checked for lens distortions.
I noted how many photos I could take with a fully charged battery, and in general I've looked after the camera rather than push it in adverse conditions. I bring several years of experience with the Ricoh GR series into this review, most recently as an owner of the GR IIIx.
Half-frame cameras have garnered a bit of a cult following – enough for Pentax to make the Pentax 17 half-frame film camera (which we love) and for Fujifilm to make the X half, which is more of a digital ‘tribute’ to half-frame cameras than a faithful replica.
Film cameras have become a big thing among photographers trying to recapture the feel and mood of analog media, and the camera designs that went with it. Check out our guide to the best film cameras to see a long list of all the new film cameras on the market, and some classic oldies that are definitely worth seeking out on the used market. If you're new to all this, we also have a guide to camera film sizes and types.
The basic principle of a half-frame analog camera is that it uses regular 35mm film, but instead of capturing images horizontally using the 24mm height of the film and a horizontal width of 36mm, it captures images vertically, so they're 24mm high and 18mm wide (or 17mm if you allow for the extra gap between the half frames).
You get twice as many shots on the roll as they're roughly half the size – and the camera takes vertical rather than horizontal photos (of course, you can rotate the camera to swap from vertical to horizontal if you need to).
Looks like a regular 35mm film camera inside, right? Not quite – usual horizontal 35mm film gate is replaced with a vertical 'half-frame' format. (Image credit: Rod Lawton)
You do get twice as many exposures on a roll of film, which sounds like a cost saving, but then you have to find a lab that will do half -frame prints, and printing will cost more because there are more prints.
But by a strange twist of fate, half-frame cameras are particularly well suited to social sharing because they match the vertical orientation of mobile devices in a way that camera makers of old could never have anticipated.
Back, then, to the Kodak Ektar H35N. This is an improved version of the Ektar H35 we reviewed in 2024, replacing that camera's plastic lens with a glass one. We weren't over-impressed with the Ektar H35 at the time, but since then we've been swept along by a huge surge of interest in analog photography, so maybe this improved point and shoot Kodak deserves a second look.
Where half-frame cameras have so far been a somewhat expensive hipster fad, the Kodak is about as cheap as it’s possible for a camera to get. It’s also extremely crude, and is essentially no more sophisticated then a disposable single-use film camera.
The Kodak H35N takes a single AAA battery, but this is solely to power the flash – the camera doesn't need it to operate. (Image credit: Rod Lawton)
The difference is that you can open the back to load and unload film, and you can swap out the single AAA battery for the flash. If you don’t use the flash, you don’t need the battery.
And in case you’re wondering what kind of exposure system it has and how the focusing works, it doesn’t really have either. It relies on the huge latitude of analog negative films to capture images in daylight ranging from bright sun to heavy overcast, and indoors you simply have to use the flash and stick to close-range subjects. The harsh flash look is really trending right now for its retro vibes, and this little Kodak does it brilliantly.
The focus is fixed. The lens has an aperture of f/11, so it has enough depth of field for distance of 1m and beyond, depending on how much sharpness you expect. This camera is all about the look, not technical precision.
The lens has a fixed aperture of f/11 and there are no exposure or focus controls. The ring around the lens is just to switch the flash on and off (if you can budge it). (Image credit: Rod Lawton)
This may not sound like the kind of camera you could be even remotely interested in, but hold on. You do have to shoot in the right kind of light (daylight or with flash), and you do have to trust your film to deal with degrees of overexposure and underexposure which would send a digital sensor into a tailspin. But you adapt surprisingly quickly. It’s a simple camera designed to do a simple job, and it does it brilliantly. If you could even contemplate using an Instax, this is cheaper and gives you much bigger and better prints with all the same character and more.
Bottom line? I started out in film photography and I know the limitations of analog film and its particular charm. The Kodak H35N took me straight back to simpler times and simpler cameras. I thought I would hate it, but I loved it.
Kodak Ektar H35N: price
$64.99 / £67 (around AU$98)
Factor in the cost of developing and printing – half-frame is more specialized and expensive
The Kodak Ektar H35N is a cheap camera! Its price is a million miles from the (expensive) sophistication of the Pentax 17 half-frame camera. The Kodak is also very basic. In fact, you can think of it as a bit like a disposable camera that you can re-use. It's available in a variety of colors and styles, and at a typical price of $64.99 / £67 (around AU$100), it’s a cute, inexpensive buy.
It’s crude, but at this price you probably won’t care. Do factor in the cost of developing and printing, though. You’ll need to find a lab that will process film from half-frame cameras, and the cost of prints will double – after all, there are twice as many per roll of film!
Kodak Ektar H35N: specs
Format:
35mm half-frame
Lens:
22mm f/11 (approx. 30mm effective)
ISO:
ISO 200 or 400 film recommended
Focus:
Fixed at approx. 1m-infinity
Flash:
Built in
Exposure:
Auto plus bulb
Battery:
1x AAA (for flash)
Viewfinder:
Optical, direct vision
Size:
110mm x 62mm x 39mm, 110g
Kodak Ektar H35N: design
Plastic build but looks smart
Simple controls (well, no controls really)
No issues with film loading, shooting and rewinding
Small but effective optical viewfinder
The metal-look front panel gives the H35N a touch of class, but it really is a very basic camera. (Image credit: Rod Lawton)
There's a catch on the side for opening the film back, but it's not easy to move by accident, thankfully. (Image credit: Rod Lawton)
The film leader slides into a slit in the take-up spool. I usually pull a bit more out to make sure it's gripped properly (Image credit: Rod Lawton)
There's a tiny frame counter on the top which shows you how many frames you've taken (Image credit: Rod Lawton)
The film is finished when you can't wind on any more. You then hold down the transport release button, fold out the rewind crank and rewind the whole film back into the canister (Image credit: Rod Lawton)
The Ektar H35N might be lightweight plastic, but the front panel has an attractive metallic finish that looks rather smart. Kodak has a knack for making cheap cameras look rather better than they are.
The lens is surrounded by a switch to activate the flash mode. This was extremely stiff on my review sample, so not exactly as convenient as it should be. To one side of the lens there’s another switch for the built in ‘star filter’. Is this useful? Possibly.
On the top, there’s not much to see at all. There’s a big shutter release, a cable release socket for bulb exposures – so you can actually do night shots if you don’t mind estimating how long you need to hold the shutter open for – and there’s also a frame counter to let you know how many shots you’ve taken.
Round the back it’s all semi-matte black plastic. There’s a somewhat stiff and vague switch at the side for opening the back to load and unload film, but you do not want to open the back accidentally, so it’s no bad thing if it is a little fiddly.
Once the film is loaded you use a thumbwheel at the bottom left to advance the film. In standard film camera style, you can’t take a shot until the film is wound on and the shutter is cocked – and once you’ve taken the shot, you have to wind on again to re-cock the shutter. It’s foolproof. And, plastic or not, the film advance and shutter release worked perfectly.
A second little switch alongside the lens activates the Star Filter. Useful? Hmm, maybe (Image credit: Rod Lawton)
Even film loading is straightforward. I had to pull out just a little more of the film leader to engage properly with the take-up spool, and then I did my usual thing after the back was closed, which is to take up the tension on the rewind crank and check it’s turning as I advance to the first frame. It worked fine.
You know when the film is at the end because you can’t wind on any further, so you press a button in the base to disengage the film transport mechanism, and wind it all back into the film canister with the crank handle.
The Ektar H35N might be cheap, but mine worked fine, with no film jams, no accidental double exposures, and no dramas at all.
Kodak Ektar H35N: performance
Good picture quality
Surprisingly tolerant to changing light
Nice vintage flash look
Good colors and contrast (I used a good lab)
If you fancy Lomography style images without Lomography prices, this is your camera! (Image credit: Rod Lawton)
The in-built flash gives a harsh, short-range light, but this look is really on-trend right now (Image credit: Rod Lawton)
This trip to a pumpkin patch in late-October gloom worked out really well, despite me using ISO 200 film (ISO 400 would have been better) (Image credit: Rod Lawton)
The resolution is limited so the fixed-focus lens isn't much of a disadvantage, and you can shoot objects quite close up (Image credit: Rod Lawton)
I started out in film photography before switching to digital right when digital cameras first came in – and there are a few things I'd forgotten about shooting with film.
First, there's nothing quite like opening a pack of prints from the photo lab and looking through them. It doesn’t matter what kind of monitor you have on your desktop – I have a 27-inch 4K BenQ – or what kind of phone or tablet; a digital display is simply not the same as holding a stack of prints in your hand and going through them one by one. Maybe you don’t care – that’s fine – but for me it was a reminder of just how much value simple physical objects can have.
Of course, you can get your digital camera or smartphone images printed too. But they don’t look like this. Digitally-captured images are so technically superior that there’s almost no comparison. By contrast, my images from the Ektar H35N were softer, with crushed shadows and a faint ethereal glow characteristic of analog color negative films. I review photo-editing software as well as cameras, and I haven't yet found a film simulation or plug-in that can give quite the same look.
In good light the colors are very good and details look crisp in 6 x 4-inch prints – though you wouldn't want to blow these pictures up any larger (Image credit: Rod Lawton)
This was shot with the Star Filter engaged. It does seem a bit of a gimmick, to be honest (Image credit: Rod Lawton)
And here’s the thing. Imperfect and murky as they sometimes are, the photographs from this camera are just like the ones in the photo albums of your mum and dad, your aunts and uncles. The Kodak's images have a kind of connection with these old photos.
Have you noticed that we’ve all got pictures separated by a great digital divide, when digital cameras took over from film? Your digital photos have a clinical ’now-ness’ that separates them from these older analog photos. Does that make sense? The Kodak H35N, for all is cheapness, crudeness and its limitations, shoots in that older style, and fits right in with your analog family archives.
No, I’m not going to shoot with it every day. My photography is digital now. But that doesn’t stop me from appreciating just what this cheap little Kodak does, and what it brings back that perhaps we'd forgotten.
Should you buy the Kodak Ektar H35N?
(Image credit: Rod Lawton)
Buy it if…
You want to get a taste of the analog look
The Kodak Ektar H35N is so cheap there’s nothing to lose. Film, developing and printing can be expensive, but you can still just try it once to see if it’s your thing.
You want a break from digital overload
Once you’ve got the film loaded, the Ektar H35N is incredibly simple to use. There are literally no controls – you wind it on, look through the viewfinder, press the shutter button.
You want album- or frame-ready prints
This is the beauty of analog negative film – prints come as standard. There's nothing like the anticipation and satisfaction of opening a packet of prints fresh from the photo lab.
Don’t buy it if…
You’re expecting high-quality art
The Ektar is a snapshot camera, pure and simple. The prints you’ll get back have that classic lo-fi snapshot look. You could scan the negatives, but you won’t be printing them big.
You want to learn about analog photography
You won’t learn anything from this camera. It’s as basic as a camera can get, with no shutter speed, aperture or focus control. You might, however, learn how amazingly tolerant film can be.
You’re looking for a classy classic camera
The Ektar H35N looks cute enough, but this is not a camera you’ll want to show guests at a dinner party or flash around at photo meets (unless you like winding people up).
Also consider
The Pentax 17 is a ‘proper’ half-frame camera; in other words it has a good lens, proper focusing and exposure controls, and is built to last. If the Ektar H35N inspires you, the Pentax is the obvious step up.
If you like your photography truly hands-on, get the Lomography Konstruktor F (best film cameras), a plastic 35mm camera you have to make yourself. It’s cheap to buy, though a little challenging to make (yes, I’ve made one).
The Olympus Trip 35 (in our best film cameras round-up) is an all-time classic 35mm compact with auto exposure, zone focusing and a selenium metering cell around the lens that requires no batteries. A good used one won’t cost the earth and will give you great results.
How I tested the Kodak Ektar H35N
I tested it in different lighting conditions, inside and out
I checked the flash illumination in low light
I assessed how well it coped with subjects near the camera
I also checked that the film transport/rewind worked properly
I took the Kodak H35N on a series of days out and family outings, as well as testing it out in different lighting conditions at home. I used it on bright sunny days, overcast days, the gloom of late afternoon in October and even at dusk with flash.
It’s not like a digital camera where you can check to see what’s worked straight away. Instead, you have to trust in the inherent latitude of color negative film, and a big part of this test was to find out just how many prints I would lose, which makes a difference when you’re paying for developing and printing.
I tested how easy it was to load and unload films – a key point for novice analog users – and the reliability of the film advance/shutter release mechanism. I also tested the in-built flash and even the ‘star filter’, choosing shots with the sun in the frame or showing through trees.
I chose typical ‘snapshot’ subjects that families might shoot, but also the kind of compositions made popular by Lomography and its legions of analog fans. Could you really use a cheap camera like this for this kind of anti-mainstream retro-graphy?
Compact cameras are suddenly trending, including simple pocket-sized point and shoot cameras, and Kodak is riding the wave with the PixPro C1. It’s pretty, it’s cheap and it looks like the perfect antidote to complex mirrorless cameras or expensive smartphones. But can a camera this cheap be any good?
Sadly, it doesn’t take long to answer that question. The PixPro C1 is pretty plasticky, as you would expect at this price, but it looks the part and it has a flip-up selfie screen and a basic but effective set of controls that makes it easy to use. It’s what’s inside that’s the problem.
The C1 uses a very small 13MP 1/1.3-inch sensor of unknown vintage that exhibits all the characteristics of old point and shoot cameras that we’ve conveniently forgotten, with image quality that’s OK in good light but rapidly disintegrates if you need to use a higher ISO in low light or if you use the digital zoom.
The PixPro C1 looks smart, but inside is a tiny 13MP sensor and a digital, not optical zoom. (Image credit: Rod Lawton)
Yes, it’s a digital zoom not an optical one. The tiny sensor’s image quality is already stretched to the limit in perfect conditions, so the digital zoom just magnifies its limitations. At the maximum 4x zoom setting you get photos that might look OK on a phone screen, but not so much on a tablet and definitely not in a print. You really are better off sticking to the native focal length, and at 26mm equivalent, this is pretty wide, much like the main camera on a phone.
This camera’s other major issue is its slow response. The single (center) point autofocus can take half a second or a second to lock on, and when you press the shutter release there’s a further delay of a second while the screen goes black… and then you get the shutter sound. It’s very difficult to time your exposures with moving subjects, and the Kodak’s slim, slippery shape makes it difficult to keep it steady – there’s no image stabilization.
So from the outside the Kodak PixPro C1 is quite smart, but inside it uses tech that could have come straight from an old phone or a very cheap point and shoot compact from ten years ago. It’s very disappointing.
Kodak PixPro C1: price
Priced at $99 / £79 / AU$154
USB cable and wrist strap included
Available now
The Kodak PixPro C1 sells for around $99 / £79 (about AU$154). That doesn’t sound much for a fully-functioning pocket-sized digital camera, but it’s quite a lot to spend on something that you end up not using because your smartphone is so much better. That price doesn’t include a memory card, though our sample included a microSD card and card reader, so bundles may vary.
Kodak PixPro C1: specs
Kodak PixPro C1 specs
Type:
Pocket sized compact camera
Sensor:
13MP 1/1.3-in CMOS
Lens:
3.57mm (26mm equivalent) f/2, up to 4x digital zoom
Focus range:
0.6m-infinity, 0.08m macro
ISO:
100-1600
Video
1920x1080 up to 60fps
Storage:
microSD, up to 32GB
EVF:
No
Stabilization:
No
Flash/light:
Built in
Screen:
180-degree tilting, 2.8-in, 230k-dot
Battery:
Built in, non-removable, 200 shots approx.
Size:
103 x 60 x 20.3mm, 115g
Kodak PixPro C1: design
Slim, light, smart styling
Plasticky feel but solid enough at the price
Memory card slot exposed in the base – no door
Phone-style LED ‘flash’
The Kodak's rear screen flips upwards to face the front, so it's ideal for selfies. (Image credit: Rod Lawton)
The menu system has only a few basic options, but that's ideal for a beginner audience. (Image credit: Rod Lawton)
The battery is good for around 200 shots. It's non-removable, so you charge it via the USB-C port on the side. (Image credit: Rod Lawton)
The PixPro C1 takes micro SD cards up to 32GB. Unusually, they just slot into the base, with no door or cover. (Image credit: Rod Lawton)
We forget how small point and shoot cameras used to be! The Kodak PixPro C1 will easily slip into a shirt pocket or a trouser pocket, and because it weighs just 115g, you’ll hardly know it’s there. It’s available in a black or tan or brown finish – mine came in brown, and it does look pretty classy.
It does feel plasticky when you pick it up, however, especially round the back where the screen and the controls are. The top edge of the screen has a hinge so that you can flip it up to face forward for selfies, and to the right you’ve got a four-way controller, menu, playback, mode and record buttons, plus a rocker for the zoom.
You can shoot in full auto mode, switch to program mode for a little more control, or use a small selection of ‘scene’ modes. The menu button displays options for picture styles, metering pattern, resolution (just in case you want less than 13 megapixels!), white balance and continuous versus single shot mode. The menus are basic but clear.
There is a built in flash – well, sort of, as it’s actually a phone-style LED, but that’s fine. Underneath, in the base of the camera, you’ll find the memory card slot, which takes microSD cards. There’s no door or cover of any sort – the card just pushes into the slot, where it’s flush with the base so you can still stand the camera on a flat surface.
It’s all very basic but effective, and exactly what you would expect from a cheap camera. It’s not too daunting for beginners, either.
Kodak PixPro C1: performance
Sluggish shutter action
Poor image quality at higher ISOs
Digital zoom not worth using
Autofocus struggles/fails in low light
The Kodak PixPro C1 delivers decent enough image quality in good light, but not really on a par with a modern smartphone. (Image credit: Rod Lawton)
The metering system did a good job with the tricky lighting in this shot. The brightest parts of the sky might be a little blown out, but you can see all the detail in the foreground. (Image credit: Rod Lawton)
The sensor can go up to ISO 1600, but by this point any fine detail in the image has been swallowed up by heavy noise reduction. (Image credit: Rod Lawton)
Physically, the PixPro C1 is pretty decent at this price. It’s the performance that’s disappointing. You could argue that you shouldn’t expect much for this money, but there comes a point where a product just isn’t good enough to use, regardless of how cheap it is, and the PixPro C1 sails pretty close to the wind here.
Before you even get to look at its images, its operation feels very vague and sluggish. The AF is not particularly quick, but the worst part is the shutter action, which takes about a second to complete and only makes a shutter sound at the end. This is not a camera for fast action or grabbed shots. Not only that, the rear screen gets quite hard to see in bright light.
It's best to use the PixPro at its native 26mm equivalent zoom setting, which is pretty wide and a bit like the main camera on a smartphone. (Image credit: Rod Lawton)
With smaller subjects like this, you can switch to the macro mode to get a whole lot closer. (Image credit: Rod Lawton)
As for the pictures… well, it depends on what you are expecting. The resolution, dynamic range and noise are just what you would expect from a small sensor of the old days, and not a patch on what a modern smartphone camera array would produce. In good outdoor light where you don’t need a higher ISO and there’s little risk of camera shake, the images are OK. But in poor light at higher ISOs the detail smudges and object edges become hyper-processed and things aren’t good at all.
Just so that you can get an idea of what the digital zoom does, here is a shot taken without the zoom. Sorry about the weather, by the way. I live in the seaside tow Weston-super-Mare in the UK. This is what it looks like between October and March... (Image credit: Rod Lawton)
Here is the same subject captured with the 4x digital zoom. Click the gadget, bottom left of the photo, to see the full size version if you dare. (Image credit: Rod Lawton)
If you do use the zoom, you quickly realize that the 13MP sensor really can’t stand a lot of cropping. Or any cropping, to be honest.
I did try the ‘flash’ indoors. There’s nothing wrong with the illumination it provides, but it only comes on when the camera has focused, and in my tests the autofocus struggled if it was too dark, and without sharp focus the flash wasn’t much help.
The inbuilt lamp does a good job of illuminating indoor scenes. Unfortunately, it was too dark for the AF system to focus, so the shot isn't sharp. (Image credit: Rod Lawton)
Should you buy the Kodak PixPro C1?
(Image credit: Rod Lawton)
Buy it if...
You just need a cheap camera
The PixPro C1 makes a certain amount of sense as a basic camera you don’t need to worry about for school trips, as a gift, or as a ‘just in case’ camera to keep in your vehicle’s glovebox or your coat pocket
You want a lightweight pocket camera
The Kodak is lighter than a smartphone, probably won’t fall out of your pocket as easily and has a simple clarity of purpose that a lot of people like in their gadgets
You want to relive those retro point-and-shoot years
This is a big thing at the moment, as modern photographers yearn for the simplicity of the old days and the flawed but characterful look of old digital cameras. If character is the word
Don't buy it if...
You’re expecting modern digital quality
The PixPro C1 uses very old, very basic sensor technology that would have earned it a bit of a roasting even ten years ago
You want a cheap and effective ‘street snapper’
The Kodak’s responses are way too slow for any kind of ‘snap reaction’ photography. It’s actually quite difficult to time your shots, and you have to hope your subjects will wait
You need the versatility of a zoom
I’ve seen the PixPro C1 advertised (mistakenly) in some places as having a 4x ‘optical’ zoom. It doesn’t. It’s digital, and the sensor really doesn’t have the resolution or quality to make the digital zoom feature useful.
Also consider
Akaso Brave Lite
Yes, the Akaso Brave Lite is an action, camera, but hear me out. It’s small, it’s rugged, it takes 20MP stills and shoots 4K video. An action camera is like a point and shoot but with added versatility. The Brave Lite doesn’t even cost a whole lot more than the PixPro C1.
Think the Kodak PixPro C1 is cheap? How about the cheaper-still CampSnap camera? It's essentially a digital reimagining of the single-use disposable film cameras, with a memory card already inside that can hold up to 2,000 pictures.
The Fujifilm X Half is perfect if you’re serious about re-living those retro shooting vibes and you don’t want to take a big drop in image quality and responsiveness. Yes, it costs a LOT more than the PixPro C1, but it will take far better pictures and probably give you a lot more pleasure.
I tried it with a variety of subjects and lighting conditions
I also assessed its responsiveness and ease of use
I’ve had the Kodak PixPro C1 for a couple of weeks, which has given me the chance to try it out in all kinds of situations where a camera like this might be used, including outdoor shots, close-ups, indoor scenes and pet pictures. I wanted to give it every chance to show what it could do and how it would react to typical point and shoot situations.
Obviously I wasn’t expecting top image quality, just pictures that were good enough for the purpose. I did feel the Kodak needed to prove it was better than a smartphone or at least as good. Most poeple already have a smartphone with a decent camera, so the Kodak did need to bring something else to the table.
It’s not just the image quality that’s important, but overall handling, usability and responsiveness, and that’s how I approached the PixPro C1.
The Lomography Lomourette is a compact half-frame camera built for the fun of film photography. Lightweight, inexpensive and simple, it strips the analog shooting experience down to its creative essentials. With a fixed f/8 plastic lens, manual focus dial and two-position shutter speed lever, it’s all about finding the joy and beauty in imperfection.
In the hand, it feels every bit a toy camera. The build borders on cheap and there’s little in the way of refinement, with no aperture control or metering. What you’re getting here is a cheerful camera that embraces experimentation. The film advance wheel, for example, is independent of the shutter release, which allows for intentional or accidental double exposures.
Then you’ve got the half-frame format itself. Doubling the image count from 36 to 72, it allows you to squeeze twice the entertainment from a single roll of 35mm film, by shooting two vertical stills that sit side-by-side in the same area as a standard photo.
In use, the Lomourette can be both delightful and unpredictable. When you nail the exposure and focus distance for a given scene, it produces pleasantly grainy stills with realistic colors and surprisingly good contrast. Shot on Kodak Ultramax 400, images benefited from natural skin tones and the genuine haze of analog nostalgia, rather than a stylized recreation. The 24mm lens isn’t the sharpest, but it’s still capable of rendering impressively crisp detail and edges.
But shooting with the Lomourette also requires patience and a sense of humor. Loading film is fiddly, the focus adjustment dial is crude and the viewfinder doesn’t exactly match what the lens sees. Framing errors, light leaks and accidental overlaps are all part of the creative ride. You’re guaranteed to lose exposures along the way, usually due to under- or over-exposure. The pay-off is that the good ones capture memories with a rich, attractive look, while the happy accidents have a distinct charm of their own.
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That’s not to say there aren’t frustrations. The detachable Diana+ flash is inconsistent, sometimes refusing to fire even when the ready light glows. Exposure control is entirely manual, so you’ll need to choose film that suits your shooting conditions: ISO 200 or 400 is best for bright daylight, while the Bulb mode can be used for long exposures if you’ve got a steady hand.
Ultimately, the Lomourette isn’t for perfectionists. It’s aimed at those who value spontaneity over total control. This is a budget plaything for film newcomers, experimental shooters and anyone who wants to rediscover the joy of photography without the pressure of technical mastery. It’s a low-stakes way to play with film and embrace the magic of analog unpredictability.
If you’re after a dependable film camera that delivers consistently sharp, perfectly exposed images, you’ll want to look elsewhere. But if you like the idea of a pocketable, characterful camera that makes every frame a small surprise, the Lomography Lomourette is a refreshingly care-free reminder of what makes film photography fun.
Lomography Lourette: price and availability
The Lomography Lourette costs $69 / £65 and is available now, in multiple colorways, through the Lomography website and other retailers. The Diana+ flash is bundled with the camera, as are colored gel filters.
Lomography Lomourette: specs
Lens:
24mm plastic lens
Focus:
0.6m, 1–2m, 2–4m, ∞ (infinity)
Lens Aperture:
f/8
Shutter Speed:
1/60sec, Bulb (B)
Film Format:
half-frame (using 35mm film)
Flash:
Yes, with Diana F+ attachment
Power source:
1x AA battery
Weight:
3.9oz / 110g
Lomography Lomourette: design
Compact, bright and light, the Lomography Lomourette feels more like a toy than a serious photography tool. That’s entirely the point: this is a playful analog camera that comes in on a tight budget. Like the original Diana camera of the Sixties, the Lomourette’s body and lens are made of plastic, with no frills to sweeten the deal.
There’s some rounded detailing up top and a textured effect on the main body, but little about the Lomourette feels premium. It weighs next to nothing and there’s a sense of bargain basement about the assembly. That said, it also somehow feels robust enough to survive at the bottom of a family backpack. And if it doesn’t, the low cost means you’re unlikely to lose sleep over it.
Controls here are kept deliberately simple. There’s a shutter speed lever to toggle between normal (1/60sec) and bulb for long exposures, alongside a shutter release lever to the photographer’s right. On the front of the lens is a rotating dial which can switch focus between four subject distances: 0.6m, 1-2m, 2-4m and infinity. What you don’t get is any control over the aperture. Unlike other Lomography cameras, the lens here is fixed at f/8.
On the top plate, you’ll find a mount for the Diana+ flash attachment, as well as a film advance wheel. The latter operates independently from the shutter. That means you can fire off multiple exposures on the same frame, intentionally or otherwise. It’s a creative feature, but also one of several quirks that can trip up beginners. If you don’t want fully or partially overlayed exposures, you’ll need to make sure you’ve fully wound on between shots.
The flash itself is a detachable unit powered by a single AA battery, its two prongs slotting neatly into their dedicated holes. In keeping with the camera’s pared-back personality, the flash doesn’t feature any kind of exposure or intensity control. It’s either on or off, although you do at least get a ready indicator and the option to test-fire first.
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Everything is easy enough to find your way around with your fingers, even if the amount of play in the controls is testament to the cost cap. Bigger digits may also find it difficult to rotate the focus distance dial: rather than gripping the outer edge of the lens, you need to get your tips into the inner section and twist, which is easier said than done.
Loading film can also be tricky. Due to the small size of the teeth on the take-up spool, getting the film leader to catch can take a few tries. Likewise, the rewind lever needs to be perfectly aligned with the canister before the back panel and main body can be latched back together using the door switch. It all becomes a bit easier once you’re familiar with the process, but it’s a reminder that loving the Lomourette requires a little patience.
As you’d expect from a budget film camera, the viewfinder isn’t linked to the lens. This makes it easy to accidentally shoot with the lens cap still on. Even when it’s off, the viewfinder only gives a modest window for your eye to work with, and what it shows doesn’t perfectly reflect what’s being framed by the lens.
These are just some of the facets which increase the margin for error when using the Lomourette. They arguably add to its character: you can’t use it expecting the precision of a digital camera or the sophistication of a more advanced film compact. Instead, the Lomourette rewards a relaxed approach, where missed exposures and happy accidents are part of the creative process.
The half-frame format is a perfect fit for this fun-first ethos. It doubles your exposures from 36 to 72 on a standard roll of 35mm film, splitting each frame into two portrait shots. That makes it great for storytelling in pairs or simply getting more value from your film. It also makes the resulting images half the size, which helps to hide any shortcomings in the optical quality.
Lomography Lomourette: performance
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Like many of Lomography’s cameras, the Lomourette is more about feel than fidelity. Yet despite its plastic lens, many of the stills it produces are real keepers. While its image quality was never going to rival that of a more serious film camera, I was pleasantly surprised by how much contrast and clarity it captured.
Shoot in bright daylight and you’ll find that the Lomourette often delivers an attractive balance of realism tinged with nostalgia. Shadows and highlights are rendered with more depth than expected, while colors come through with a surprisingly natural hue, particularly skin tones.
Shooting on Kodak Ultramax 400, I found that stills have the quality of real memories from the mind’s eye: not too tinted, just an honest – if slightly warm and fuzzy – record of the scene. It stops short of the rose-tinted romanticism you encounter with some of the best instant cameras, leaning instead into the honest, grainy character of film.
The Lomourette’s 24mm lens doesn’t resolve a huge amount of detail, but it’s not as soft as you might expect. Nail the focus distance and you can get clean, defined edges. I shot stills sharp enough that text on clothing or the rim of a coffee cup stood out clearly, even through the haze of film grain. Zoom in and there’s enough detail to crop a single half-frame for sharing or use as a phone wallpaper.
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That said, consistency isn’t the Lomourette’s strong suit. Exposure can vary wildly between frames, especially when lighting conditions change. Some shots are washed out, others underexposed. That’s just part of the deal. Without a light meter, it’s down to you to read the scene and shoot according to your film and the available light. ISO 200 or 400 is a good starting point. The ‘normal’ shutter speed of 1/60sec is just about fast enough for handheld shooting in daylight. Indoors, you’ll either need to use the flash or shoot a long exposure with the bulb mode.
My hit rate was probably 60%, with the rest affected by errors. Many of these were simply too dark or blown-out to be usable. But other shots with technical issues proved to be unexpectedly artistic. For example, overlapping frames produced layered compositions that felt intentional even when they weren’t, with shadows and light streaks crossing the border between stills.
Focus adjustment is fiddly but functional. The four-step dial is imprecise and tricky to twist, but it works well enough. Even when the focus isn’t perfect, gentle blurring adds to the lo-fi aesthetic. Soft fuzz provides a patina that complements the richness of the results, with slight barrel distortion adding further character. This is a camera that celebrates imperfection.
The only real frustration was the flash. When it fired, the detachable Diana+ flashgun produced a burst of light that gave life to low-light stills, particularly close-up indoor portraits. But despite testing its functionality and ensuring the ready indicator light was lit, there were several occasions where it simply didn’t fire, resulting in wasted exposures.
For such a simple camera, the Lomourette gets you thinking about film speed and shooting conditions. It would be easy to feel frustrated by the shots lost to errors. Yet playing with it isn’t meant to be about technical perfection. If you’re willing to surrender to the process and celebrate the attractive analog shots it does yield, the Lomourette is a lot of fun to shoot with.
Should I buy the Lomography Lomourette?
(Image credit: Chris Rowlands)
Buy it if...
You want grainy retro stills Results from the Lomourette are packed with analog charm. Lovely rich colors, hazy focus and lashings of grain give images the attractive vintage quality many associate with film nostalgia.
You want to maximise every roll The half-frame setup lets you squeeze 72 stills from a standard roll of 35mm film, while the option of multiple exposures means you can stack even more on top.
You want a cheap film camera With a basic interface and bargain build, the Lomourette is an affordable film camera that’s ideal for everyday use. Stick it in a backpack and you shouldn’t be too worried about what happens to it.
Don't buy it if...
You want a premium film camera The Lomourette comes cheap and that’s reflected in the build quality. The lightweight camera body feels plasticky in the hand, as does the shutter release lever and film advance wheel.
You need foolproof performance Its controls are relatively simple, but it’s still quite easy to shoot with the Lomourette in the wrong shutter setting or accidentally overlay exposures. Loading film can be fiddly, too.
You want the best image quality Distortion, grain and soft focus are all part of the appeal here. If you want to try analog photography that consistently yields pin-sharp results, the Lomourette isn’t the answer.
How I tested the Lomography Lomourette
(Image credit: Chris Rowlands)
Tested over two months
Shot 1.5 rolls of film
Used in different lighting
I used the Lomography Lomourette for two months to get a proper feel for its quirks and creative potential. During that time, I shot a full roll of ISO 400 and a partial roll of ISO 200 film. To mirror how most people are likely to use the Lomourette, I tried it both indoors and outdoors, in a variety of lighting and weather conditions.
I threw the Lomourette in a backpack for several family outings, to see how its build stacks up in everyday use. I also handed it to a six-year-old for a true test of how intuitive it is for anyone to pick up and shoot with.
I made sure to work my way through every one of the camera’s controls and settings. That meant loading it up with film and winding it on, then doing the reverse when the roll was finished. It also meant experimenting with the Diana+ flash attachment, using the camera’s bulb setting for long exposures and exploring its four-step focus to see how accurately the distance measurement affected subject sharpness in the resulting exposure.
After having the negatives developed and scanned, I reviewed every frame to evaluate color accuracy, exposure consistency and overall image quality. This approach – both analytical and holistic – gave me a genuine picture of how the Lomourette performs in the real world.
I assigned my five-year-old daughter chief reviewing duties for the VTech KidiZoom Duo FX, a popular cheap compact camera for younger kids that can be picked up for as little as $45 / £40 at leading retailers like Amazon.
After she'd used if for a few months it was time to hear her thoughts. "What do you like most about the camera?" I ask. I can predict the one-word answer before it has left her lips: "Games!"
To be fair, the KidiZoom Duo has had more use than a number of other toys, gadgets and cameras for kids in our house, but I picked one up for her in the hope that she might be inspired to become the next Vivian Maier, not zone out playing the basic games on board.
She might well develop a creative eye over time and start taking fantastic photos, but it won't be the KidiZoom Duo that sends her on that path.
It's just the right fit for small hands, and it'll survive plenty of drops onto hard surfaces too. (Image credit: Future / Tim Coleman)
That said, when I did direct her focus to the KidiZoom Duo's camera, she found it incredibly easy to use. There's a generous grip for both hands that was perfectly sized for her little hands, and it's come away from multiple mishaps and drops onto hard surfaces unscathed.
She can apply various animated filters to the photos, which has brought many smiles over the months, even if the basic photo quality hardly inspires – not that I'd expect anything better from such a low-cost camera.
Practically speaking, the use of four regular AA batteries is a pain. The first batch were flat after less than two days of use (you guessed it – from mainly playing games). I invested in rechargeable batteries, which in the long run has been more cost-effective.
Better battery life topped the list of my daughter's responses to the question "What could make this camera better?", along with more color options for the finish. And from my perspective, better-quality photos might inspire her to use the camera itself more.
Would I recommend the feature-packed VTech KidiZoom Duo FX as a first camera? Absolutely. No other camera comes close at this super-low price. Will it inspire your young ones to take up photography? Probably not.
VTech KidiZoom Duo FX: Price and availability
List price of $55 / £65 / AU$110, but can be found for less
It's available in blue and pink versions, plus there's a pricier Duo 5.0
The best-selling VTech KidiZoom Duo FX has been available for some years now, and its price has settled at around $45 / £40 / AU$100 at leading retailers. It's recommended for children aged thee to nine years, and features and design-wise you'll be hard pressed to find a better alternative.
The FX version of the Duo is available in blue and pink versions. There's also a newer and pricier Duo 5.0 version that we've yet to test.
VTech KidiZoom Duo FX: specs
Quick Specs
Recommended age:
3-9 years
Photos:
Dual cameras; 8MP front, 2MP selfie
Video:
640p
Lens:
4x digital zoom
Memory:
256MB internal, expandable with micro SD
LCD:
2.4-inch, non touch
Connectivity
Micro USB for image transfer, headphone jack
Power:
4x AA-size alkaline batteries (LR6)
VTech KidiZoom Duo FX: design
Tough plastic body in bright pink or blue
2.4-inch LCD and look-through viewfinders
Basic flash
The KidiZoom Duo is a pretty easy camera to control. It features large buttons for key functions, including a joystick to navigate menus and a control wheel for the 4x digital zoom.
The twin viewfinders are simple windows, nothing fancy, spaced so the user can look through both, binoculars-style. My daughter barely used the viewfinders, however, instead focusing her attention on the basic fixed 2.4-inch LCD, which can be pretty hard to see in bright light.
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(Image credit: Future / Tim Coleman)
I was thankful for the headphone jack on the camera's underside, which meant I could ask my daughter to use headphones rather than having to listen to the music of the on-board games coming out of the KidiZoom Duo's built-in speaker.
Photo and video files are tiny, but the camera's internal 256MB memory still fills up soon enough, so a cheap microSD card is a must-buy. You won't need to go big – even a 32GB one will easily store years' worth of images.
Images can be transferred to a computer by a now-dated micro USB port – the cable is supplied with the camera.
(Image credit: Future / Tim Coleman)
To keep costs down, the KidiZoom Duo is powered by AA batteries. You'll need four in all, with two slotting into the left grip and two into the right. You'll need a mini screwdriver to unscrew the internal door that helps secure the batteries in place.
A built-in lith-ion battery would be preferable, making recharges much simpler and quicker. However, if you've got a set of rechargeable AAs, then it's not too much bother to go through the process.
(Image credit: Future / Tim Coleman)
VTech KidiZoom Duo FX: Performance
Dual cameras; 8MP front, 2MP selfie
Flash with 1-3m range
4x digital zoom
Image quality is, as you'd expect from such a cheap camera, basic. Photos in JPEG format from the main front camera top out at 8MP, while the selfie camera is just 2MP.
Photo resolution is further reduced when using any one of a number of built-in animated templates and filters, while video quality is even more basic at just 640p.
A soft lens and a tiny image sensor compound matters; the KidiZoom struggles to hold detail in high-contrast sunny scenes, and low-light images are super noisy. Detail is soft, and the 4x digital zoom only further reduces image quality.
You get the picture, but to be fair I wouldn't expect any better for the money. Also, thankfully, there's a built-in flash, which can give a little fill light to your subjects, with a range up to 3m. This flash is super helpful in dim conditions, especially indoors.
(Image credit: Future / Tim Coleman)
It's best to put aside any expectations for photo quality, and focus more on the creative tools on offer, which are more likely to engage young creatives.
For example, there's panorama, wacky slideshow, animation maker, photo editor and voice recorder options, all of which add a little extra to the creative arsenal where the camera alone comes up short.
And what kid doesn't enjoy composing themselves or a family member into animated templates, of which the KidiZoom Duo has in spades?
Yes, any of today's smartphones will take better pictures and probably offer more creative control. But for a device that you can safely leave your child alone with, the cheap KidiZoom Duo fits the bill. It's excellent value too.
VTech KidiZoom Duo FX sample images
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The selfie camera takes 1600 x 1200 pixel images and focuses closer than the front camera (Image credit: Future / Tim Coleman)
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You know it – rocking one of the many animated filters on offer. (Image credit: Future / Tim Coleman)
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I took this selfie with the main front camera, which has higher resolution pictures than the selfie camera, however its minimum focus distance is beyond me so detail is soft (Image credit: Future / Tim Coleman)
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Don't expect photos packed with detail (Image credit: Future / Tim Coleman)
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Here the sky is really washed out (Image credit: Future / Tim Coleman)
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You can't really take closeup photos of little details because of the limited minimum focus. The flowers are soft here. (Image credit: Future / Tim Coleman)
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Should I buy the VTech KidiZoom Duo FX?
Buy it if...
You want a kid's camera that's rugged and easy to handle The VTech KidiZoom Duo FX big, bold, easily held, and can withstand knocks and drops.
You want a feature-packed toy The KidiZoom Duo FX is more than a camera, it's a handheld gaming device, voice recorder, audio player and more.
Don't buy it if...
You hope to encourage photography skills The KidiZoom offers an element of creative development thanks to its filters and various tools, but the camera itself is very basic.
You'd like decent-quality photos Photo and video quality is poor, even if the built-in flash somewhat improves the picture.
VTech KidiZoom Duo FX: Also consider
Camp Snap camera
The Camp Snap camera is essentially a digital version of the single-use film camera. With no screen and singular purpose, it's the ideal antidote to the KidiZoom Duo's multi-function, games-distracting features.
The pricier myFirst Camera 50 has elements of the KidiZoom Duo, but is more likely to draw attention to the creative aspects, plus the camera and its photos are slightly better quality.
It's been with our family for the best part of a year
My daughters, both within the recommended user age, have used it extensively
We've taken plenty of photos and videos (and played the games!)
This is a long-term review of an older camera that all of my family has contributed to.
We've exhausted the KidiZoom Duo's creative tools, including both cameras for photo and video, its various shooting modes, animated templates and audio recording.
And yes, we got pretty good at the basic selection of games.
Every now and then, a refreshingly unique camera hits the market, and the Fujifilm X half retro compact is one of those few examples.
It's a niche, digital alternative to half-frame film cameras such as the Pentax 17, and for most people is the better choice of the two.
Fujifilm has really let loose in designing the X half, and it's a love letter to film photography, specifically half frame. It offers quirky features such as a touch-sensitive film canister window-like screen, plus a Film Roll mode which is so charming that I dedicated a whole article to it. Each idea, weird as they might seem for digital, actually make perfect sense in the spirit of film.
There's no other digital camera that comes as close to the film camera experience as the X half, and the beauty is that you can take or leave many of these features because it's digital, nor are you hobbled by the ongoing costs that come with using an actual film camera.
(Image credit: Tim Coleman)
On a technical level, the X half is pretty basic. The vertical-format 1-inch sensor records JPEG-only photos up to 18MP, while video is limited to vertical Full HD. Its fixed 32mm (equivalent) lens with f/2.8-11 variable aperture is only moderately sharp, too.
To mark the X half down for such reasons, however, misses the point – this camera is all about the fun, in all the right ways. Those perceived limitations such as JPEG only are rightly there, in the spirit of film – the Film Simulation you choose is locked in once you press the shutter.
The X half is a tidily packaged retro model too. Its robust plastic body tips the scales at just 8.5oz / 240g, plus its fixed 32mm f/2.8 lens is tiny, meaning you can slip the camera into a pocket. Battery life is particularly good, too.
I love the unique design touches – that touch-sensitive LCD which emulates a film canister window, and a lever that mimics the film wind lever for diptych composites and to move onto the next frame in the Film Roll mode.
Picture quality is actually pretty decent, but after a month using the X half, I'm less focused on outright quality – this is a different kind of camera.
I've read many comments bemoaning the price of what is a toy-like X half, and to an extent I see the point. However, I see value in products that I will actually use, and after a month with the X half, the novelty hasn't worn off.
Fujifilm designers with a soft spot for analog have clearly let loose with the X half, and it's simply in a world of its own.
Fujifilm X half: Price and availability
The X half was announced on May 21 and available globally from June 12 2025
It cost costs $849/ £699 / AU$1,349 and is available in three colorways: silver, charcoal and black
There's a (free) dedicated Fujifilm X half app on iOS and Android stores
Fujifilm launched the X half globally on June 12 for $849 / £699 / AU$1,349, which for most people counts it out as an impulse purchase – if it was about 30% cheaper I think the X half would fly off the shelves.
The price feels high, but an alternative such as the Pentax 17 film camera costs $499 / £449, and that camera doesn't have all the digital components that the X half does.
There are three colors to choose from: silver, charcoal and black. I think the silver version is most in keeping with the spirit of the X half, but I can also envisage it being produced in additional colors down the line if it sells well, which I expect to be the case.
There were no dedicated accessories at launch. I'd like to see optional accessories such as a half-leather case, which could look the part.
Alongside the camera, Fujifilm announced a dedicated app for the X half for iOS and Android devices, which can be used to upload images from the camera, and through which you load photos taken using the Film Roll mode. It's a really fun app.
Price score: 3.5 / 5
(Image credit: Tim Coleman)
Fujifilm X half: specs
Quick Specs
Camera type:
Compact
Lens
10.8mm f/2.8 (32mm equivalent)
Sensor:
Vertical 1-inch, 13.3 x 8.8mm, 18MP
Video:
Full HD, vertical
Battery:
880 shots
Weight:
8.5oz / 240g
Fujifilm X half: design
Unique twin vertical displays
Fixed 32mm (equivalent) f/2.8 lens
Weighs just 8.5oz / 240g with battery and SD card inserted
The X half is unmistakably a Fujifilm camera, while packing unique features and sharing certain similarities with the Pentax 17.
It might be plastic, but the X half is a well-built and lightweight retro compact, packing a tiny fixed lens with a 32mm-equivalent focal length and mechanical aperture, which can be manually adjusted between its f/2.8 to f/11 settings using a handy lever.
There's an on-off switch on the top of the camera. When set to on, a lever – which is designed to mimic a film-wind lever – juts out from the camera for easy access. This lever is used to activate the diptych feature, which we'll get into shortly, plus move onto your next frame in the charming Film Roll mode.
The shutter button is set within an exposure compensation dial, and I must say that all of these controls ooze a reassuring quality, with a suitably stubborn resistance.
Also on the top is a coldshoe for mounting accessories, but it's not a hotshoe, so that means no accessories such as a flash gun.
The top plate of the X half, with its film wind lever folded away. (Image credit: Tim Coleman)
In the absence of optional flash accessories, a low-powered LED flash sits above the lens to provide some fill light that's particularly handy for indoor close-ups. The flash can be turned on and off using a switch on the X half's left side, while on the other side is a USB-C port for charging the camera.
Battery life is a healthy 880 shots, with the X half utilizing the WP126S battery that's been a long time staple in the Fujifilm X series range, used by cameras like the X100VI.
On the back there's a small and basic look through optical viewfinder at the top-left, which comes in handy particularly for the Film Roll mode – more on this shortly.
There are no control buttons or dials on the camera's rear, just a photo / video switch and a playback mode. Instead, the action happens through the twin touch displays – and this is where things get really interesting.
The rear of the X half, with its twin touch displays and optical viewfinder. (Image credit: Tim Coleman)
First up, I adore the new touch-sensitive LCD which (by default) mimics the film canister window present in many film cameras.
A swipe up or down on this display scrolls through the various Film Simulation modes, with a stripped back selection of 13 looks. It can also be used to adjust certain camera settings, depending on which part of the menu you're navigating.
Then there's another unique touch LCD: a vertical display for live view and the X half's four menus, each of which is accessed via a swipe from one of the four sides.
One menu accesses basic camera settings such as exposure mode, another the Film Simulations and picture effects – Fujifilm has added several new film photography-inspired effects, including light leak.
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With a picture effect active or when in another menu, that second LCD displays the picture effects or camera settings instead of Film Simulations, effectively making it a secondary navigation tool.
Another menu on the main LCD accesses a new Film Roll mode, which is a fabulous concept. Select your 'film roll' – if you're not already familiar with them, Fujifilm Film Simulation color modes mimic the look of actual Fujifilm film stock – and the number of shots you'd like in the film, and start shooting.
Once the Film Roll mode is active, the display is inactive, so your only compositional tool is the optical viewfinder. Given the lens is moderately wide, you can point in the direction of your subject without relying on the viewfinder for composition.
In the Film Roll mode, you're also locked into the selected Film Simulation and settings such as ISO. And with no raw format available, once you've picked your look, you've made your bed. It's such a fun idea which pays homage to film photography.
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Design score: 4/5
Fujifilm X half: Performance
18MP JPEG-only vertical photos, Full HD vertical video
13 Film Simulations and new picture effects
Face-detection autofocus
If you take photography seriously, a word of advice – don't write the Fujifilm X half off on the basis of its image-making qualities, which on the face of it are pretty basic.
For one, JPEG-only photos and no raw? That's a bold move by Fujifilm, but I get it. After all, the X half is supposed to be like a film camera, and since when could you work from uncompressed raw data to make drastic color and exposure adjustments to film? Locking in the look at the point of capture is in the spirit of film.
The X half's video-making skills are also fairly stripped back, maxing out at Full HD resolution, but once again I don't mind that.
Those vertical photos and videos are recorded using a vertical 1-inch sensor. It's a 20MP 2:3 aspect sensor, but output is 3:4, which means the maximum photo resolution is 18MP.
Just taking the 3:4 portion of the 2:3 sensor also means the lens, which would be a 28mm-equivalent focal length, is actually more like 32mm – that's a suitable perspective for everyday photography.
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For close-ups, that 1-inch sensor and maximum f/2.8 aperture lens can capture nice blurry backgrounds, especially when you're pushing nearer the minimum 0.1m focus distance.
Fujifilm's Film Simulations number 20 in all, but the X half includes a stripped-back selection of 13 of the supposedly most popular looks.
It also gets some new picture effects, so in addition to the gimmicky mirror and toy-camera effects you have aptly analog-inspired options like light leak.
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Shoot close and use the maximum f/2.8 aperture, and soft backgrounds are possible (Image credit: Tim Coleman / Viktoria Shilets)
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The same photo but with the aperture set to f/5.6 (Image credit: Tim Coleman / Viktoria Shilets)
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Here's the vivid Velvia Film Simulation (Image credit: Tim Coleman / Viktoria Shilets)
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And the standard Provia (Image credit: Tim Coleman / Viktoria Shilets)
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The monochrome Astia features too (Image credit: Tim Coleman / Viktoria Shilets)
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Sepia makes a surprise appearance in the most popular Film Simulations (Image credit: Tim Coleman / Viktoria Shilets)
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And here's a more filmic look (Image credit: Tim Coleman / Viktoria Shilets)
Fujifilm's tagline in the X half marketing is, 'Half the size, twice the story'. This refers to the half-frame format of the pictures and the diptych-making feature for photos and videos.
The diptych feature is activated using the 'film-wind' lever, and composites two 3:4 images side by side, just as a half-frame film camera does onto a roll of 35mm film (it works for video, too).
However, they're not strictly half-sized; the resolution of each photo is preserved, meaning a diptych composite is doubled in width, from the 3648 x 4864 pixels of each photo to a 7296 x 4864 pixel composite with a 3:2 aspect – that's the same aspect as a frame of 35mm film.
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Two vertical photos composited into a diptych – just like with half-frame film cameras (Image credit: Tim Coleman / Viktoria Shilets)
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There's a modest selection of autofocus modes. As far as I could tell, focus is locked to the central portion of the frame; however, there's face-detection autofocus too, which is active anywhere in the frame.
I must also touch on the Film Roll mode which is guaranteed to charm photographers with a soft spot for analog photography. You select the film simulation you want and the number of frames in the film roll; 36, 54 or 72.
Once the roll starts, you're locked into the film simulation – just as if you were using a roll of film – and the rear display switches from live view to a frame count instead.
After each shot, you 'crank' the lever on the rear to move onto the next frame – the camera won't take the next shot until you do this. Like liveview, image playback isn't available mid-roll.
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Once the 'roll' is done, you upload the shots wirelessly to the Fujifilm X half app, which is where you'll see your photos for the first time. The app reimagines the photo lab in such a fun way, 'developing' the roll and then displaying it as a contact sheet – as someone who learned photograph in the darkroom, this feature has won me over.
If you approach the X half as a fun camera for casual snaps with some creative looks to try out, and as a convenient digital reimagining of analog photography, then you'll be wholly satisfied.
Performance score: 3.5 / 5
Fujifilm X half: testing scorecard
Fujifilm X half
Attributes
Notes
Rating
Price
Given the fun factor, the X half feels pretty expensive. But if it gets you out shooting, then it's decent value.
3.5/5
Design
Packed with charming features, the X half's retro plastic body is truly pocketable and eye catching
4/5
Performance
Not one for outright quality or high speed performance, the X half is a different kind of camera that reimagines the analog photography experience beautifully.
3.5/5
(Image credit: Tim Coleman)
Should I buy the Fujifilm X half?
Buy it if...
You have a soft spot for film photography The X half is clearly made be film camera fans, and wonderfully reimagines the format in digital form.View Deal
You simply want a bit of photography fun Forget the specs, the X half is a cute, retro bundle of fun.View Deal
You'd like a truly compact camera The X half is so small, even with its fixed lens, that'll easily slip into your pocket.View Deal
Don't buy it if...
You’re a stickler for image quality Shooting 18MP JPEG-only photos and Full HD video with a vertical 1-inch sensor, the X half's image quality is pretty basic.View Deal
You're on the look out for a 'regular' compact The X half is essentially in a category of its own and clearly geared to film photography fans.View Deal
Fujifilm X half: Also consider
Pentax 17
Should you want the genuine half-frame film experience the Pentax 17 is an obvious recommendation, sharing as it does many design similarities with the Fujifilm X half. The Pentax 17 is cheaper as an initial outlay, but remember there will be the ongoing film costs. A super-cheap half frame alternative would be the Kodak Ektar.
If it's the compact proportions and fixed wide-angle lens that appeal, then the Ricoh GR III is a pricier, high-quality alternative. In fact, with larger APS-C sensor and 24MP stills it delivers the best image quality from a pocketable camera, full stop. However, the GR III a 'regular' camera so you'll miss out on the fun features.
A short session with the camera ahead of its global announcement
Fujifilm consequently loaned me the camera for several weeks
I've tried various Film Simulations and picture effects, plus the diptych and Film Roll modes
I had the Fujifilm X half in my pocket for several weeks, during which time I tried out the various Film Simulation modes, picture effects, and shooting modes for photos and video. These include the diptych feature and the Film Roll. In essence, I've tried out every feature the camera has to offer.
On a technical level, I shot a series of images adjusting the lens aperture stop by stop, from its maximum f/2.8 aperture to f/11, and examined those images to compare image quality at each setting.
I've also switched between various autofocus and manual focus modes to see how each option handles. I shot images at the minimum focus distance too in order to check the camera's close focusing capabilities and for any lens distortion.
Fujifilm's GFX100RF is the brand's first-ever compact camera with a medium-format sensor, marrying the image quality of the 102MP GFX100S II with an impossibly-small Fujifilm X100 VI rangefinder-style body.
'Compact' is perhaps a stretch, but that's the category that this premium camera falls under by virtue of its built-in lens, which is a super-sharp 35mm f/4 optic with a 28mm equivalent focal length.
Fujifilm has prioritized compact lens proportions over aperture versatility, and the maximum f/4 aperture and lack of optical stabilization are potential dealbreakers. However, for pixel peepers and resolution-craving photographers, the GFX100RF's quality is unmatched in this class, even outdoing the Leica Q3.
Here is the silver version of the GFX100RF. It's also available in an all-black version. (Image credit: Tim Coleman)
Beyond its image quality, the GFX100RF feels premium in every way. The top plate, machined from a single 500g block of aluminum, is a delight and packed with useful controls, some of which are unique and add a touch of flair, such as the aspect ratio dial.
Fujifilm has somehow managed to include a vast number of external controls without the camera feeling crowded, and it's both unfussy and versatile in use – and a special mention must go to the bright tilt touchscreen that neatly folds away into the body.
Armed with Fujifilm's latest X Processor 5 chip and autofocus skills, the GFX100RF is also a capable performer, even if this medium-format snapper doesn't compete with the speed of smaller-format rivals.
Ultimately, this is a camera that makes a lot of sense, even if its quality will be overkill for most people, as is it price (though I reckon it's good value for what you get). Professional photographers with a penchant for street and landscape photography in particular will find no better compact camera than the characterful GFX100RF.
Fujifilm GFX100RF: price and release date
List price is $4,899 / £4,699 / AU$8,799
It's available from early April 2025 in two versions, with a silver or a black top plate
A premium strap, protective lens filter, lens hood and lens adapter are included
The GFX100RF is a premium medium-format compact with a price tag to match, costing $4,899 / £4,699 / AU$8,799. Still, that's cheaper than the full-frame Leica Q3, and you get a bunch of accessories in the box: a premium strap, protective lens filter, lens hood and lens adapter.
When you consider it's an all-in-one medium-format package with its built-in lens, the GFX100RF feels like pretty good value – other GFX cameras will cost you more, without a lens. For example, the GFX100S II, which shares the same sensor, launched at $4,999 / £4,999 / AU$8,699. However, the GFX100RF is triple the price of the APS-C format Fujifilm X100VI compact camera.
The GFX100RF is available from early April 2025 in two versions, one with a silver top plate, the other all-black.
Price score: 4/5
Fujifilm GFX100RF: specs
Fujifilm GFX100RF: design and handling
Top plate is machined from a 500g ingot of aluminum
All-new aspect ratio dial offers popular aspects from legendary analog cameras, including 65:24
Rangefinder-style body with a 5.76m dot EVF and tilt touchscreen
Cameras machined from a single ingot of aluminum are like buses – you wait an age for one, and then two come along together. First there was the Sigma BF, and now we have the Fujifilm GFX100RF – and I can't overstate just how lovely Fujifilm's premium compact feels in the hand.
It's effectively a premium Fujifilm X100VI, with a negligible size difference between the two cameras (at least when it comes how comfortably you'd carry these cameras around), and is available in black, with a silver or a black top plate – I had a first look with the former, and completed my in-depth review with the latter, and the black-and-silver version gets my vote.
Given that the GFX100RF is a medium-format camera, it's staggering just how compact and lightweight it is. It weighs just 26oz / 735g with battery and card included – that's lighter than any other Fujifilm GFX camera body without a lens attached, and that weight of course includes the built-in lens.
Fujifilm has seemingly prioritized compact lens proportions over aperture versatility. The lens is tiny, and it's super-sharp (more about that in the image quality section of this review), but its maximum aperture is f/4, and it isn't stabilized. Also, if you'd like the GFX100RF fully weather-sealed and lens flare minimized you'll need to add the protective lens filter and hood, which bulk the package out.
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Fujifilm has allowed itself some design touches, such as a dedicated aspect ratio dial, that at first feel quirky but which are very well implemented and ultimately logical given the tech inside, and could just transform how you approach composition.
The front switch, which on the X100VI is used to switch between its optical (OVF) and electronic viewfinder (EVF) displays, here toggles between various aspect ratio and digital teleconverter display options. These include the following: a frame line of your chosen ratio and crop over the full 4:3 image area; the cropped-out area greyed out but still visible; and the cropped-out area black – meaning all you see is the image area of your chosen aspect ratio.
Personally, I would have much preferred the same type of hybrid viewfinder as that utilized by the X100 series of cameras, but here we have an EVF alone.
I know plenty of X100VI users that only use its EVF, but I'm a fan of its optical display, especially since it allows you to see a little outside your frame, which is super-handy for timing street photography shots as your subjects walk into the frame. T
Still, the 5.76m-dot 0.5-inch display works like a charm, and I really appreciate those aspect ratio and digital crop display options. What's more, the 3.2-inch tilt touchscreen is beautifully designed, sitting flush in the body yet easily pulled out, and is clear and bright – Leica should be taking notes.
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Then there's the stacked set of controls that include the crop lever, a command dial and the on/off switch – a lovely design touch, as is the shutter speed / ISO dial.
A joystick makes menu navigation and autofocus selection a doddle. Every control is well made and built to last, while a raised bump on the camera's front provides some grip, though I'd hardly call this a grippy camera.
Ports-wise, on the left side as you're holding the camera there are mic input and headphone out, plus USB-C and micro HDMI, while on the right side are twin SD card slots. There's a hotshoe on the top for accessories such as an external flash.
Overall, it's a comprehensive set of controls for this type of camera, without creating the feeling that there's too much going on around the camera's exterior. I've been able to make quick adjustments with ease, and I haven't really come across any niggles throughout my review period.
Design score: 5/5
Fujifilm GFX100RF: features and performance
6fps with continuous AF, for up to 1,000 JPEGs
Incredible 820-shot battery life
Fujifilm's best autofocus performance
No optical or in-body image stabilization, just electronic stabilization for video
It's fair to say the Fujifilm GFX100RF prioritizes quality over outright speed – such are the trade-offs with a high-resolution medium-format camera.
Still, the GFX100RF is one of the speedier medium-format cameras around, with 6fps burst shooting that'll keep going for up to 296 JPEGs or 40 raws – not bad for such big file sizes. Naturally, you'll need to fit the best possible memory card into the camera, which would be a UHS-II V90 SD card.
You also get Fujifilm's latest autofocus system, which is packed with subject-detection tracking modes that cover humans, various animals and vehicles. Fujifilm hasn't quite got autofocus speed and accuracy to Sony and Canon levels yet, but it's not too far off, plus there's arguably less need for such power in a compact camera with fixed wide-angle lens.
It was good to know, though, that when I composed portraits, focusing was pin-sharp on my subject's eyes.
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When I was first being briefed on the GFX100RF, I had to ask Fujifilm if it had its numbers right when I saw an 820-shot battery life quoted – that's 2-2.5x the number of shots you'd typically expect from such a camera, so it seemed unlikely.
I was pleasantly surprised to learn that Fujifilm does indeed have its numbers right. Such staying power could be attributed to the camera's leaf shutter, which is a typically less power-hunger shutter than the type used in most other cameras – this is a camera that'll comfortably last all day.
I've already mentioned how the maximum f/4 aperture is, for me, the biggest drawback to the GFX100RF, and the fact that there's no optical stabilization would be a close second. I'm typically a handheld photographer, preferring not to use a tripod, and optical stabilization is a saving grace for maintaining sharp image quality, especially given such high-resolution output.
Neither is there in-body image stabilization (IBIS), which is understandable for such a camera; but no optical stabilization? That's a big miss for photographers. Should you dabble with video, there is digital stabilization, which does a decent job of smoothing out camera shake.
Features and performance score: 4/5
Fujifilm GFX100RF: image and video quality
102MP sensor and 35mm f/4 lens combine for class-leading edge-to-edge clarity
Maximum f/4 aperture will be a drawback for many users
Fujifilm's full suite of Film Simulations; video resolution maxes out at 4K
If image resolution and edge-to-edge clarity matter most to you, there's no better camera than the Fujifilm GFX100RF. It marries a class-leading 102MP medium-format sensor with a super-sharp lens – trust me, I've pixel peeped a range of images, and detail is pin-sharp from the center of the frame right out to the very edges.
And I noted these findings while directly comparing the GFX100RF with the Leica Q3, which is an even pricier 61MP full-frame premium compact that previously set the bar for image quality.
Such quality means the GFX100RF is ideal for street and landscape photography, especially given its 28mm full-frame equivalent focal length. Furthermore, the 102MP sensor unleashes unmatched cropping potential; even if the dedicated 36mm, 50mm, and 63mm effective focal length digital crop options don't reach as far as the Leica Q3's 35mm, 50mm, 75mm and 90mm options, each option has more pixels.
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This photo utilizes the crop mode with an effective 50mm focal length to get the framing I hoped for from the position I had to take the photo from. Image size is still a huge 35MP. (Image credit: Tim Coleman)
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Here's the full 4:3 image area of the 102MP sensor (Image credit: Tim Coleman)
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This is the 65:24 panoramic aspect ratio, which I think works really well here (Image credit: Tim Coleman)
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To finish my process, I opted for the Acros Film Simulation with red filter – a monochrome color profile that brings out the richness in sunny skies (Image credit: Tim Coleman)
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The aspect ratio dial is an addictive tool. Sure, you can bring in such an effect in editing software, but doing so at the time impacts your creative process. (Image credit: Tim Coleman)
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Back to the full 4:3 aspect ratio (Image credit: Tim Coleman)
I had a blast experimenting with different aspect ratios via the dedicated dial, too, and became hooked on the 65:24 panoramic aspect ratio, constantly seeing the world around me in panorama.
Still, the GFX100RF won't be for everyone. For me, despite its quality, the limitations of the lens' maximum f/4 aperture are a major drawback. That, and the complete lack of image stabilization for photography, both optically and sensor-based, limited the scenarios in which I could get sharp handheld images, even with the lens' subtler leaf shutter.
Furthermore, I love using a lens' maximum aperture for shallow depth of field, even with a lens as wide as this, and for that the 28mm f/1.7 lens of the Leica Q3 is the better pick.
Within its practical use-cases, however, and with the the help of Fujifilm's known and much loved Film Simulations color profiles, I've been able to create images that you'd struggle to believe were made with a compact camera.
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Fujifilm's standard color profile has a high-contrast look. I'm a bigger fan of the natural look (Image credit: Tim Coleman)
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Despite the limited f/4 maximum aperture, it's still possible to get shallow depth of field if the focus distance is close (Image credit: Tim Coleman)
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I was able to get properly sharp detail in this night scene using a 1/75sec shutter speed and ISO 3200 sensitivity (Image credit: Tim Coleman)
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The GFX100RF's impressive dynamic range has kept detail in the sunkissed top left of the building here. Many other cameras would rely on a HDR mode to do the same. (Image credit: Tim Coleman)
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The 28mm focal length is ideal for street photography (Image credit: Tim Coleman)
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I'd rather a shallower depth of field for this portrait, but alas it's not possible with the GFX100RF (Image credit: Tim Coleman)
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Detail is pin sharp, everywhere in the frame (Image credit: Tim Coleman)
Optically, if I was to nitpick – and I say this having made direct comparisons with the excellent Q3 – the GFX100RF is slightly prone to lens flare with the sun in the shot. In such instances it's all the more important to utilize the lens hood that comes with the camera, and keep the lens and / or protective filter clean from dust.
Chromatic aberration is well controlled, while bokeh is only okay – the GFX100RF's lens is not the one to pick for buttery smooth backdrops.
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Chromatic aberrations are essentially absent in this scene – impressive. However, bokeh is only okay (Image credit: Tim Coleman)
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You get lovely sunstars with the GFX100RF, but it is a little prone to lens flare. (Image credit: Tim Coleman)
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Slightly underexposed here, but tones are really nice. (Image credit: Tim Coleman)
Video specs are solid if unspectacular. Fujifilm has focused on getting 4K quality right, rather than wowing us with 8K resolution. There's 4K up to 30fps in H.265 All-Intra 4:2:2 10-bit, or Full HD up to 60fps, with bitrates up to a staggering 720Mbps.
Using such a high-quality bitrate will naturally create huge file sizes, for which you'll need to use the fastest possible UHS-II V90 SD card. It's also possible to shoot 4K in the even higher-quality ProRes format with a 1,877Mbps bitrate and up to 60fps, but only to an external SSD.
This video quality is backed up by handy video tools, such as a 4EV ND filter and digital-only image stabilization (only for video) that smooths out shake in handheld footage. So while most users will be shooting primarily photos with the GFX100RF, it's possible to shoot some lovely looking 4K video too.
Image and video quality score: 5/5
Fujifilm GFX100RF: testing scorecard
Should I buy the Fujifilm GFX100RF?
Buy it if...
You want the best possible detail The GFX100's 102MP sensor and high-quality lens render detail to a scale – and with edge-to-edge sharpness – previously unseen in a compact camera.
You like experimenting with different looks Don't be fooled into thinking the fixed 35mm f/4 is restricting – with 102MP to play with, you can crop into images for a perceived tighter lens, and play with various aspect ratios.
You love the retro Fujifilm vibes From its rangefinder style design to its range of Film Simulations color profiles, the GFX100RF embodies what has made Fujifilm so popular over the last decade.
Don't buy it if...
You want a bright lens For me, the single biggest drawback is the limitations that come with the maximum f/4 aperture, specifically low-light performance and shallow depth of field potential.
You lack a steady hand The GFX100RF is should be ideal for handheld use, except that there's no optical or sensor-based stabilization on board. For sharp images, you'll need to utilize a fast shutter speed, a very steady hand, or a tripod.
You're as interested in video as photography It's possible to squeeze lovely video quality out of the GFX100RF, but there's no doubt that it's primarily designed for photographers.
Fujifilm GFX100RF: also consider
Leica Q3
I thought compact camera quality peaked with the 60.3MP Leica Q3, but then along came the 102MP Fujifilm GFX100RF. That said, there's plenty going for the Q3, especially its gorgeous 28mm lens with a wider f/1.7 maximum aperture, and its macro focus mode. Want to know more? I've directly compared these two premium compacts in real-world tests in a GFX100RF vs Q3 article.
The GFX100RF will be overkill for most people, and for those people its smaller cousin, the popular X100VI, could be a wiser, thriftier choice if you can stomach back-order lead times. Both are rangefinder-style cameras, with the X100VI featuring a hybrid viewfinder that can switch between optical and electronic displays, whereas the GFX100RF just has an EVF. It's 40MP APS-C sensor and 35mm f/2 lens impress too – for many scenarios you might not really notice a quality difference between the pair, and the smaller X100VI is a third of the price. For outright image quality though, the GFX100RF is unmatched.
I had a pre-launch briefing session and hands-on time with the camera
Fujifilm subsequently loaned me the camera for a 10-day period
I've used the camera extensively, and made direct comparisons with the Leica Q3
My time with the GFX100RF was briefer than I would have liked, but plenty long enough for me to get a real feel for the camera and its capabilities.
Taking a deep dive into its key features, including that incredible 102MP sensor, the digital crop and aspect ratio options, and color profiles, has led me to write separate articles, as has my direct comparison with the Leica Q3, another premium fixed-lens compact.
I've also pushed the camera's performance, namely its burst shooting and video recording, and pixel-peeped the quality of the f/4 lens, analysing edge-to-edge detail and bokeh.