SE Ranking has come a long way since Valery Kurilov founded it in 2013. What started as a focused SEO rank tracker has grown into a full-stack platform for agencies, online businesses, and independent SEO professionals. There are tools covering everything from keyword research and backlink analysis to AI-powered search visibility tracking.

First you get access to a massive dataset, including over 5 billion keywords, 2.9 trillion backlinks, and support across 188 countries. That's a lot of data to work with, whether you're analyzing a single site or managing dozens of client projects. For new users, the platform offers a free trial that requires no credit card, giving you a real hands-on feel before you commit.

Want to know more? This review breaks down everything SE Ranking offers in 2026. What works well, where it falls short, and whether it's worth your money compared to the competition.

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SE Ranking: Plans and pricing

SE Ranking has restructured its pricing in 2026, moving from the old Essential/Pro/Business tiers to three new plans: Core, Growth, and Enterprise. You save 20% across the board by paying annually, and free assisted migration is included with any annual subscription.

The Core plan starts at $103.20/month (paid annually). It's built for marketing teams that need a solid SEO and GEO foundation without managing a large client roster. You get 10 projects, one manager seat, 2,000 keywords tracked daily, 100 daily AI prompts for GEO research, and up to 250,000 pages audited per month. Integrations with Google Analytics, Google Search Console, Looker Studio, and Matomo are all included from the start.

The Growth plan at $223.20/month (paid annually) is where most agencies will land. It scales up to 30 projects, three manager seats, 5,000 keywords tracked daily, and 250 daily GEO prompts. You also get full historical data going back across your account's lifetime, page changes monitoring, guest links for client collaboration, and API access with 100,000 credits included. Dedicated customer support is available at this tier too.

For larger teams with custom requirements, the Enterprise plan offers flexible limits and pricing but you'll need to talk to SE Ranking's sales to scope out the right setup. They also offer three optional add-ons that work across plans: the Agency Pack (from +$69/mo, annual only) adds white-label reporting and client-facing tools; the AI Search add-on (from +$71.20/mo) layers in AI visibility tracking across Google AI Overviews, AI Mode, ChatGPT, and Perplexity; and the API add-on (from +$149/mo, annual only) gives you bulk data access starting at 12 million credits per month.

SE Ranking: Features

SE Ranking gives you a wide toolkit built around the core pillars of SEO — rank tracking, site auditing, competitor research, backlink analysis, content optimization, and now AI search visibility. It's geared primarily toward agencies and freelance SEO professionals, but solo site owners and in-house marketers will find plenty here too. Most tools are well-executed, with clean data presentation and minimal clutter, though the interface does have a learning curve once you move beyond the basics.

SE Ranking really pulls ahead on value in how much it packs into lower-tier plans. You get 120+ metrics in the website audit tool, daily keyword updates, and a 2.9 trillion link backlink index. It still lags slightly behind tools like Ahrefs or Majestic on backlink filtering granularity, though, which matters if deep link analysis is central to your workflow.

At the prices SE Ranking charges in 2026, we think the feature set more than justifies the cost. The addition of AI search tracking, expanded API capabilities, and the new SE Visible product signals that the platform is keeping pace with how search itself is changing. For a Core plan at $103.20/month, you'd be hard-pressed to find a comparable all-in-one tool.

Keyword Rank Tracker

SE Ranking keeps your keyword rankings updated daily across desktop and mobile, so you always have a current picture of where your pages stand in the SERPs. The ability to check cached SERP results gives you a useful historical perspective, letting you spot ranking trends over time rather than reacting to single-day shifts.

Managing large keyword lists becomes a lot more manageable with SE Ranking's grouping and tagging system. You can organise keywords by topic, campaign, or client, and the interface makes it easy to move between projects without losing your place. Pro and Business users also benefit from unlimited client projects, which is a meaningful advantage for agencies handling multiple accounts at once.

On-Page SEO checker

SE Ranking's on-page checker evaluates your pages against 94 different SEO parameters, comparing your content against competitor data to identify exactly where you're falling short. Issues are categorised as errors, warnings, or notices, with practical suggestions attached to each one so you know what to fix and why.

Website Audit

The Website Audit tool gives you a clear picture of your site's technical health through an easy-to-navigate dashboard. It can analyse up to 1,000 pages quickly and surfaces critical errors with in-depth explanations, so you're not left guessing about what needs attention.

A 2025 update improved how the Health Score is calculated, making it easier to understand how individual issues actually affect your overall score. Over 120 metrics are tracked in total, and you can customize audits to focus on the areas most relevant to your project.

Competitive Research Tool

SE Ranking's competitive research tool gives you a thorough view of what your competitors are doing across both organic and paid search. You can assess their traffic sources, targeted keywords, backlink profiles, and active Google Ads campaigns.

This is one of the stronger features in the platform, especially for agencies that need to present competitive data to clients. Monthly ad history tracking and keyword-level PPC data make it useful beyond just organic SEO, giving you a fuller picture of how a competitor is investing across search channels.

Backlink Checker

SE Ranking's Backlink Checker draws on a 2.9 trillion-link index, with 58% of backlinks refreshed every 90 days. You enter a domain and get a full breakdown of backlinks, referring domains, and key metrics including follow/nofollow status and a Toxicity Score to flag potentially harmful links.

You can also use the tool to identify which of your content pieces attract the strongest links, and analyse competitor backlink strategies to find new link-building opportunities. If your main use case is deep-dive link analysis, Ahrefs and Majestic still offer more granular filtering options. But for most users, SE Ranking covers the essentials well.

Local Marketing Tool

SE Ranking's Local Marketing Tool is designed for businesses that need to win visibility in location-based searches. It shows you how customers find and interact with your listings in search results, surfaces the most effective local keywords, and tracks engagement patterns to help you understand when users are most active.

The Reputation Management feature pulls review data directly into SE Ranking, letting you respond to customer feedback without switching between platforms. You can also mine review language for new keyword opportunities, which is a practical way to connect customer voice with your strategy.

SE Ranking: Support

SE Ranking offers a wide range of educational and supportive resources. Their blog is a valuable source of SEO knowledge, offering detailed guides and real-life client case studies. Plus, to enhance interactive learning, SE Ranking offers webinars where you can even get in touch with industry experts. These webinars can be accessed on-demand or scheduled live. The SE Ranking Academy also offers practical online courses specifically designed for SEO professionals and agency owners to improve their skills.

On the support side, you can use the Agency Catalog, which features a curated list of top SEO agencies from around the world. This helps users find the right expertise for their projects. For those who are unsure about choosing an agency, SE Ranking provides straightforward advice on selecting a partner that best suits their specific needs. Additionally, SE Ranking's 'What's new?' section updates you about the latest features and updates.

SE Ranking: The competition

Semrush is a comprehensive SEO and digital marketing tool that provides a wide array of features, including keyword research, competitive analysis, backlink analysis, site auditing, and more. It offers a user-friendly interface and robust reporting capabilities. Ahrefs is another powerful SEO tool that focuses on backlink analysis and competitive research. It provides extensive data on backlinks, organic search traffic, keyword rankings, and content analysis. Ahrefs also offers features for keyword research, site auditing, and rank tracking.

Moz Pro is a popular SEO suite that offers a range of features for keyword research, rank tracking, site auditing, and link analysis. It provides valuable insights and recommendations to help improve your website's visibility and performance in search engine results.

Serpstat is an all-in-one SEO platform that offers features such as keyword research, rank tracking, site audit, backlink analysis, and competitor research. It provides a user-friendly interface and comprehensive data to optimize your website's SEO. Majestic is primarily known for its backlink analysis capabilities. It offers an extensive database of backlinks, allowing you to analyze your website's link profile and track competitors' backlinks. Majestic also provides features for keyword research, site audits, and rank tracking.

SpyFu is a competitive intelligence tool that focuses on competitor analysis and keyword research. It provides insights into your competitors' SEO strategies, including their top-performing keywords, ad campaigns, and organic search rankings.

SE Ranking: Final verdict

Overall, we found SE Ranking to be a great helping hand at running various SEO tests and analyses. It excels in tracking specific keywords, conducting thorough on-page SEO audits, and even delving into detailed backlinks and keyword analysis.

Plus, it provides regular updates and practical insights which helps you stay updated throughout the time. However, it's also important to keep in mind that you might have to pay extra for certain additional services. And if you’re someone, it all boils down to your strategic needs and finding a tool that might be the best fit for it.  

• Here's a list of the best free SEO keyword research tools on the market