One-minute review

The Creativity 4 You from Bellissima is a powerful hair dryer that offers fast drying speeds and delivers silky, frizz-free locks. It's so good at knocking out frizz that the soft and shiny finish lasts for days – and, over the course of my review, this longevity only got better.  

The Creativity 4 You dryer isn’t the best-looking hair dryer I’ve used, but neither is it the ugliest. Nevertheless, its short, bulbous shape and gold filter make it look cheap, while it’s heavy and feels unbalanced in the hand, which meant I often had to pause whilst blow drying to give my arms a rest.

I’m a big fan of the physical buttons, though, alongside the subtle use of LED lights when you switch from Cool to Hot mode. I also welcome that you can lock the dryer in Cool mode, rather than having to manually hold down a Cool Shot to set your style. 

The 2.5-meter cable is slightly shorter than what has become common with rival dryers, but this never caused us any issues. The Creativity 4 You dryer arrives with four attachments that help you create a number of styles, and it’s this variety that sets the Bellissima dryer apart from many of its rivals; it also goes a long way toward justifying its high price. The Wavy attachment alone is something we’d not seen before and would pay extra for. 

The Creativity 4 You dryer can fully dry a head of mid-length, fine hair in four minutes, and thanks to its ion technology, it does so without causing frizz. The dryer comes with two speeds and two temperature settings, which are controlled via the same switch, plus a Cool Shot mode. 

Note that during the course of reviewing the Creativity 4 You hair dryer, I regularly burned my scalp, even when using the device on a lower speed and temperature setting. Bellissima does advise people to hold the dryer away from their heads during drying, and I tried. However, this is the first hair dryer with which I’ve experienced as many problems as I did with dryer heat. 

Overall, the Creativity 4 You is a high-performing hair dryer that offers a huge amount of versatility for all hair types and styles. It falls a little short in terms of design, and needs to be used with caution. However, even with these criticisms, I’d still opt to use this dryer over many others I’ve tried and tested. 

Creativity 4 You review: price and availability

• List price: $166.50 / £149.99
• Available in the US and UK

Bellissima’s Creativity 4 You hair dryer is available in the US, UK, and Europe for $166.50 / £149.99. You can pick it up from Amazon, Argos, Very, and the Bellissima website in the UK, and Beauty Bay in the US and UK.

The dryer comes with four styling attachments and a storage bag. The attachments include:

• Straight: a narrow concentrator that smooths and straightens the hair; 
• Wavy: a curved concentrator that helps create soft waves and ringlets; 
• Smooth & Delicate: this concentrator features a micro-perforated grid that helps minimize frizz and reduce hair damage;  
• Curly: a diffuser for curly hair styles. 

While $166.50 / £149.99 for a hair dryer may seem excessive, the relatively high number of attachments, and the variety of styling options these offer go some way towards justifying this price tag. This is especially true when you compare the Creativity 4 You to other mid-range dryers such as the $200 / £159 CloudNine Airshot that comes with two nozzles, and the $279 / £179 GHD Helios, which only has one attachment. 

For the price, I’d have preferred a more sleek, well-balanced design, while the gold coloring cheapens the dryer somewhat; nevertheless, the performance makes it easy to put these minor points to one side.  

Price: 4/5

Creativity 4 You review: specifications

Creativity 4 You review: design

•  Cool shot lock 
•  Gold casing cheapens the overall look 
•  Heavy and unbalanced in the hand 

The Bellissima Creativity 4 You dryer looks like a cross between short-barrel, Dyson-style dryers, and the traditional, bulbous dryers of old. The main body of the unit is black, as are the attachments, while the filter and grille are housed in a gold plastic section at the rear of the styler. I have to say that I’m not a fan of the gold design; it definitely makes the dryer stand out, but I think it cheapens the overall look. Each of the four attachments clicks into the front of the dryer using small clips that sit around the circumference of the barrel. 

The dryer measures 7 inches/18cm long, and 9 inches/ 23cm from the bottom of the handle to the top of the barrel. Along this handle are four controls: a Cold Shot button, which sits nearest to the barrel, a Hot button, the speed switch, and a power button. Each of these controls extends out from the handle, as opposed to sitting flush, feeling surprisingly high-end. There’s something reassuring about the feedback you get from pressing a physical button when almost everything today is managed via touchscreens or digital displays. While I was concerned that they might be easy to knock or press by accident while drying my hair, this hasn’t been the case. 

However, the speed switch has proved a little confusing, because you have to move it to the left to select the higher speed setting and switch it back to the right to lower the speed. This feels a little counterintuitive because most hair dryer controls go from left for low to right for high. This is a minor point, nonetheless. Plus, you do get a small increase in noise on the higher setting, so it’s easy to determine the speed at which the dryer is running.  

One of my favorite things about this hair dryer is the fact that you can switch between hot and cold air without having to manually hold down the Cold Shot button, as is the case with most other dryers. This spares you an aching finger and ensures that the air actually cools, and remains cool, for the length of time you need it to. You can also see, at a glance, which temperature setting you’re on. If you’re in Hot mode, a red LED light glows around the Hot button. If you’re in Cold mode, there’s a ring of Blue light around the Cool Shot button.

The dryer remembers your previous settings each time you switch it on, which is a nice touch but hardly a necessity. If anything, it means you have to always switch it back to Hot mode if, like me, you like to finish by setting your style with cool air. 

One of my least favorite things about this dryer is its weight and balance. It tips the scales at 2.1lbs/950g, making it almost twice the weight of the Dyson Supersonic, and three times as heavy as mdlondon’s Blow’s dryer. In fact, its weight was one of the first things I noticed on taking the dryer out of its box, and my arm was aching within seconds of using the dryer. So much so, that when I’m blow-drying my hair with a barrel brush, I have to take breaks. Adding to the discomfort is that the bulk of the weight feels like it’s sitting behind the handle, towards the rear of the barrel. This causes it to pull on your wrist, mid-style.  

As a result, the Creativity 4 You dryer falls a little short for design – a selection of excellent features is let down by some poor choices elsewhere. 

Design: 3/5

Creativity 4 You review: performance

•  Fast and precise styling 
•  Leaves hair feeling soft and shiny for days 
•  Dryer gets super hot 

A lot of my design criticisms faded into the background on discovering how well the Creativity 4 you perform. It’s difficult to describe the feel of the air, but it isn’t rough as it is with other dryers; it feels soft, without sacrificing power. In addition, noise levels reach an average of 76db, which is quiet enough to have a conversation at the same time. The hair dryer took under four minutes to dry my mid-length fine hair. 

I welcomed that it dries the section of hair you’re working on without sending other sections flying in all directions. This is a particular problem for me with my fine hair when using rival dryers, and is a major cause of frizz and knots. 

My hair was left feeling smooth and soft – even after rough drying it straight out of the shower – with this feeling lasting for days. I can’t usually go more than one day without my hair becoming greasy, or losing volume and movement. Not only did my hair continue to look freshly washed the day after using the Creativity 4 You dryer, but it still felt soft on day three. The greasiness had started to creep in, but I could style my hair without it looking slick and flat. 

This smooth and sleek finish was amplified with the use of the concentrator nozzle and was even noticeable when I used the “Curly” diffuser to enhance my natural waves. The diffuser is large enough to hold large amounts of hair, but not too large that you lose precision.

However, my favorite attachment was the Wavy attachment. I had to watch a video tutorial to learn how to get the best out of it, but it’s far more simple than it first appears. The curved design fits on the circumference of a barrel brush. As you’re drying your hair, the barrel brush sits beneath the hair, while you hold the Wavy attachment on top. This dries the hair into the shape of the brush; you move the brush down and repeat to create a head-full of S-waves. It takes a bit of getting used to (and it’s not quick!), but if you’ve ever struggled to get beachy waves with a heated styler, this hair dryer is worth the investment for this alone. 

When I first opened the box, I didn’t think I’d have any use for the Smooth and Delicate attachment, which looks like a cattle grille. That was until I realized how hot this hair dryer gets. On multiple occasions, this hair dryer burned my scalp. This is partly my fault for holding the dryer too close to the roots, but I can’t think of a single other dryer I’ve used that has hurt me so much on such a regular basis. Even when I tried to hold the dryer away from my scalp, I still managed to burn my skin. It became almost a necessity to use the Smooth and Delicate attachment to avoid burning myself. I’ve asked Bellissima to confirm the maximum temperature that the Creativity 4 You reaches, but I’m yet to hear back from the company. 

The plus side of this high heat is that the Creativity 4 You dries hair quickly and effectively. This will be a particular benefit to people with thick hair – if you have strong arms, that is.

Performance: 4/5

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How I tested the Creativity 4 You hair dryer

•  I used it as my main hair dryer for 3 weeks 
•  I tried all settings on wet to damp hair 
•  I tested on my own fine, mid-length hair 

I used the Bellissima Creativity 4 You hair dryer for three weeks as my main hair dryer. I recorded the time it took the dryer to take my hair from wet to dry, rough-drying and blow-drying. 

I also used all of the attachments multiple times and compared performance to other dryers I’ve tried and used regularly, namely the Dyson Supersonic and the Revlon 2-in-1 Dryer. 

I've been reviewing hair dryers and beauty tech for more than five years, and have been testing home appliances and gadgets for more than a decade. 

First reviewed August 2023

One-minute review

It’s been a few years since Dyson disrupted the home haircare market with the release of the Dyson Airwrap styler, giving the competition plenty of time to catch up.

Since then, we’ve seen a host of Dyson Airwrap dupes hit the scene, from those that stay fairly close to Dyson’s high-tech, premium grade finish such as the Shark FlexStyle, to more affordable and approachable options such as the Bellissima Air Wonder 8 in 1 Hot Air Styler. This more conventional hair dryer doesn’t offer the advanced engineering and suction of the Dyson and Shark models, but its selection of attachments makes for a great first step towards leveling up your hair care.

Using the Bellissima Air Wonder with its one of seven attachments enables you to dry and style your hair in almost any way you can imagine – once you figure out the locking mechanism, that is, which is the source of a majority of complaints I’ve read online due to its unclear instructions.

The styling tool is capable and the results are decent, but I wouldn’t say it’s offering the best value for money simply because it comes in cheaper than the Dyson Airwrap. Each of the components feels pretty cheap, and both the attachments and the lock ring become so hot that you can actually burn yourself – I did so a few times, much to my chagrin. Note, too, that there’s no temperature control; just two heat settings and a cool shot. This is cause for some concern: how damaging might it prove to hair in the long-term if it’s so hot that it burns me after 10 minutes of use?

Still, if you’re careful – making sure you keep your hair hydrated and use good products – then I don’t think the Bellissima Air Wonder will be too much of a problem; but I wouldn’t use it every day or call it one of the best hair dryers I've tested. 

Bellissima Air Wonder: Price and availability

• List price: $111 / £100 
• Where can you get it? Available in the US and the UK

For a hot air styler, the Bellissima Air Wonder is pretty affordable at $111 / £100, and it’s widely available in the UK from retailers including Amazon and Argos. In the US, it’s slightly less accessible, but can be found through third-party retailers such as Beauty Bay.

One of the big positives for the value proposition of the Air Wonder is its included attachments. The product’s name is somewhat misleading, though, in that it actually comes with only seven attachments; I presume the supposed eighth styling tool is the wand itself – which is a bit useless for drying hair on its own. Aside from this, it’s a decent enough, affordable alternative to other multi-stylers; but I wouldn’t say it offers great value for money on account of some of its performance and design issues.

• Value: 4 / 5

Bellissima Air Wonder: Specifications

Bellissima Air Wonder: Design

•  White wand with seven black and gold attachments 
•  Storage bag included 
•  Lock function is clumsily designed 

Opting for a luxe color palette of cream with black and gold accents, the Bellissima Air Wonder 8 in 1 is a brush hair dryer, following the form factor of other multi-stylers by opting for a wand rather than the traditional L-shaped dryer. 

It’s fairly ergonomic in the hand, with a slight pear shape that keeps the controls within easy reach. At its thinnest point it’s about the same width as the Dyson Airwrap and Shark FlexStyle, but it’s a little shorter at 20.9 x 10.6 inches/ 53 x 27cm (l x w). Its longest attachments are the rounded brushes and curling iron, which add 19 inches/ 50cm to the overall length. 

At the top of the wand is the lock ring, where you attach the accessories, and just below this sit the temperature controls. There’s no granular control on the Bellissima Air Wonder; simply a cool setting, and two heat settings. At the hilt of the wand is the fan. 

The attachments are coated with ceramic and keratin, and lock into place with a twist. There’s a QR code with instructions on how to do this included, since it’s clearly been a pain point; many customers online have been making returns or raising complaints about accessories falling off. 

Unlike the more premium Shark and Dyson devices, the Air Wonder has a far more manageable 3m cord, and the included bag makes it super-easy to store away.

While the Bellissima Air Wonder does indeed look very nice, all of the parts feel a bit tacky. In use, especially, it doesn’t feel robust, and there are lots of cracks and crevices in which your hair can easily become caught and ripped (like mine did a fair few times!)

• Design: 3 / 5

Bellissima Air Wonder: Performance

On test, the Bellissima Air Wonder 8 in 1 performed pretty well, transforming my typically unruly strands into silky and well-tamed locks – but it wasn’t smooth-sailing getting there, and I wouldn’t say I ever achieved the results I was expecting.

First, the positives. I welcomed the wide selection of accessories, and they definitely encouraged me to be a bit more adventurous with my daily styling. I mostly used the nozzle for rough drying and the three-barrel brushes to create volume and curls in my hair, all of which worked pretty well. Having never before used ovular brushes for styling, I particularly enjoyed seeing how I could get some more natural volume into my hair with the oval brush. 

I found that styles created using the volume-centric attachments held well in my hair, playing nicely with the direct heat and airflow from the wand. Generally speaking, my hair felt silky and smooth to the same standard as it does with my go-to hair dryer, the Panasonic EH-NA65.

However, I found the other attachments disappointing. The curling iron was the biggest offender here, and it seems I’m not the only one, with dozens of frustrated customers having left feedback online that the tool just doesn’t work, despite being a big selling point. Any curls I did manage to achieve dropped pretty rapidly.

This is particularly surprising given the hair dryer's biggest weakness – how hot the main unit and its attachments become. It also feels like a massive oversight given that one of the key selling points of the air styler is being able to swap out attachments. Not only do these accessories feel incredibly hot to the touch, but even the lock ring itself becomes too hot to operate. 

This means that despite the multi-styler making quick work of drying my hair, the whole styling process was significantly lengthened by having to turn off the device or purge the heat using the cool shot multiple times.

The lack of a temperature control, plus the maximum heat of the styler being 392ºF/200ºC, means I have some serious concerns about how this dryer might impact the health of hair, especially if it’s used regularly and without careful consideration to hair protection and health.

Personally, I’d only use the Air Wonder on occasion rather than daily – which, in my opinion, brings down the value of the product overall quite considerably.

• Performance: 3 / 5

Should I buy the Bellissima Air Wonder?

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Bellissima Air Wonder: Also consider

If the Bellissima Air Wonder isn't for you, why not consider these other hair stylers?

How I tested the Bellissima Air Wonder 8 in 1

• I used the Bellissima Air Wonder 8 in 1 every day for 3 weeks 
• I tried all of the accessories on my medium-length wavy and thick hair
• I tested all of its settings, benchmarking against the competition

For the three weeks I used the Bellissima Air Wonder 8 in 1, I made a concerted effort to use all of its accessories and settings, creating different styles with my hair to see how well they performed. I assessed how healthy my hair looked after styling, and how well various styles remained throughout the day.

I timed how long it took me to dry my hair compared to the Air Wonder’s closest competition – Shark and Dyson – as well as my standard, conventional dryer. 

I’ve been testing haircare products for two years professionally, but I’ve always had long hair and styled it with various products over the years.

First reviewed September 2023

• Original review date: October 2022
• Still T3s foremost compact dryer
• Launch price:  $119.99 / £130
• Official price now:  $149.99 / £130

Updated: February 2024. The T3 Fit remains the brand's premiere compact hair dryer, though in the US its price did increase a little. Compact hair dryers aren't the most fast-moving sub-section of haircare tech, so it's still one of the best hair dryers you can buy for its size. The rest of this review remains unchanged.

One-minute review

The T3 Fit stands out as one of our best hair dryer favorites as a result of its light and compact design. And, in fact, it’s just one model in a range of stylish hair tools from US-based company, T3. Starting out in 2003 as a “part tech start-up, part beauty venture”, T3 currently sells a wide range of hair gadgets and technologies that have been mindfully designed to enhance your hair-styling experience. Choose from hair dryers, flat irons, curling irons and other useful and coveted styling tools. 

The T3 Fit compact hair dryer arrived in February 2021, and while it isn’t the most recent launch, it remains a popular choice for those in the know as a result of its lightweight yet powerful design. T3 has since launched the equally stylish-looking T3 Afar in January 2022, which is even lighter in weight and comes with a stowaway folding handle that makes it perfect for travel. Meanwhile, the T3 AireLuxe is the latest hair dryer from T3, launching back in April 2022; it champions 15 heat and speed settings to make it ideal for every hair type. 

 The T3 Fit is designed to be 30% smaller and 20% lighter than a full-size T3 hair dryer, while remaining powerful in performance. On board the T3 Fit is all the impressive technology you’d expect from a standard hair dryer. It features IonAir technology for the delivery of a wide, ion-infused airstream for drying hair gently and quickly. Plus, its Ion Generator saturates the airflow with negative ions to achieve a smooth and shiny finish; we noticed just how well this works on frizzy hair. While the control buttons aren’t the smoothest to operate and feel a little clumsy design-wise, we enjoyed using the T3 Fit because of its comfortable handle, quiet operation, balanced airflow and lightweight design. In short, we think it’s best suited to those who want the power of a standard hair dryer in a more compact form. 

T3 Fit price and availability

• List price: $119.99 / £130 

At the time of writing, T3 hair dryers and styling tools can be bought online in the US and UK, with the T3 Fit model costing US $119.99/£130.  

We feel this is a fair price for a hair dryer that delivers all the functionality of a full-size hair dryer, but in a more compact form. Also, in terms of style, T3’s products look and feels premium, with the brand offering all of its best-selling hair dryers at reasonable sub-$221/£200 prices. In comparison, you can expect to pay around $210/£189 for the popular GHD Helios, and from $354/£320 for the Dyson Supersonic.  

Price & availability score: 5
 

T3 Fit design

•  Lightweight at 400g 
•  Compact form makes it great for travel  
•  Easy-to-navigate controls 

The T3 Fit’s design looks and feels luxurious, with the hair dryer arriving neatly presented in a white box. Inside the box you’ll find it sits alongside a single concentrator nozzle, and if you’ve opted to buy it with its compatible diffuser, this will come in a separate box. There’s also a great range of accessories you can choose from in the T3 range, including a smooth paddle brush, clip kit and absorbent luxe turban towel.

We like the streamlined styling of the T3, which is finished in a shiny gloss white with rose gold accents. It’s also available in an attractive graphite finish, should you prefer. While it feels nice to hold and compact in hand, its shiny surface makes it slightly slippery to hold when styling with waxy hands. Unlike some hair dryers whose controls are flush with the handle, the T3 Fit controls jut out slightly. Although this makes it not as streamlined in style as some well-known hair dryers we’ve tried, it does make the T3 Fit easy to control.

The most enticing features of the T3 Fit design are its size and weight, which makes it instantly attractive for those who’d like a hair dryer for taking on their travels, or are simply short on storage space at home. It’s 20% lighter and 30% smaller than the full-size T3 AireLuxe, for example, yet it comes with equally impressive technology to style hair with impressive results.  

At 400kg, the T3 Fit proves a great tool for those with long or dense hair that takes time to dry; it will limit any arm ache you might suffer with extended use – something hair stylists will tell you is a big bug bear. 

Note that the T3 Fit’s head is shorter and chunkier than the sleeker, full-size T3 AirLuxe hairdryer; in fact, the T3 Fit is surprisingly similar in size to the Dyson Supersonic. However, while it’s lighter than the Dyson Supersonic, which comes in at 660g, the T3 Fit isn’t the lightest hair dryer on the market. For a full-size hair dryer of lighter weight, check out the Parlux Digitalyon Light Air Ionizer.

Setting up the T3 Fit for use was simply a matter of plugging it in and we were good to go. Its long 9ft cord enabled us to move around freely, while the hair dryer’s controls are conveniently positioned on the handle and click securely when pressed, with no possibility of accidentally knocking the settings while in use. The concentrator nozzle proved a little fiddly to attach to the head of the hair dryer at first, but once we’d discovered how it fixes in place, through the alignment of arrows, we were able to interchange between the concentrator nozzle and the diffuser attachment with ease.

Design score: 4.5/5

T3 Fit performance

•  Gentle, yet powerful, airstream  
•  Ion generator to encourage a smooth and shiny finish 
•  Great for blowouts  

The great thing about the T3 Fit is that while it’s small in size, it has all the power and performance you’d expect of a standard-size model. At 1600 watts, and with two speed settings and three heat settings, it has been designed to tackle a range of hair types – from poker straight to hair with Type 4 curl patterns – through delivery of a steady and gentle airstream.

It’s the hair dryer’s Ion Generator that saturates airflow with negative ions to help reduce frizz and encourage shine, while IonAir technology ensures hair is dried at speed yet gently. Having used the T3 Fit, we could definitely feel the benefits of its built-in technology compared to rival brands, which can often feel too fast and too hot.  

Using the T3 to dry long, wavy hair that’s prone to frizz with even the slightest hint of outdoor humidity, we were impressed at how quickly it dried the hair – inside five minutes. We felt the benefits of the steady airflow of this hairdryer at both speed settings and on all three heat settings. In fact, even when we used the T3 Fit at its top settings, the hair dryer never became too hot nor did it blast out air too powerfully. The result was smoother hair that was less fluffy in texture than it is when dried with other well-known hair dryers. 

We used a large round brush to blow out our hair, too, and liked that it made hair feel thick and weighty, with a good bounce and shine. The results on shorter styles were equally impressive, with the T3 taking under three minutes to completely dry a head of shorter hair. 

Note that while the hair dryer didn’t ever become too hot, nor was the cool shot all that cold; we were expecting a much cooler blast of air than it delivered. In addition, we noticed that when the cool shot was pressed, while it did reduce the power and heat of the hairdryer, it took a little longer than we’d like to get cooler.  

Thankfully, the T3 Fit is reasonably quiet in operation. We used a decibel meter app to measure noise levels, with it coming in at 85dB on its highest setting and 77dB on its lowest setting. To put this into context, we’ve previously tried far noisier hair dryers that emit around 90dB of noise. Since the T3 Fit doesn’t become too hot nor too loud, it’s a good option for use on children’s hair as well, making it a good buy for all the family. 

Performance score: 4.5/5

T3 score card

Should I buy?

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• First reviewed: October 2022

• Original review date: October 2022
• Still Laifen's flagship, but the new Swift SE provides a more affordable alternative
• Launch price: $199.99 / £175.11 / AU$297.83
• Official price now: The same

Updated: February 2024. The Laifen Swift remains to be a great Dyson Supersonic alternative, though it's far from the only one at this point. Still, it's a fraction of the price, and nearly as affordable as some of the most high-performing standard hair dryers in this list. Since our original review, Laifen has released a more affordable sister product, the Laifen Swift SE ($149.99 / £128.01 / AU$228.02), which is marginally less powerful and more cheaply made, but comes in some adorable pastel hues.

One-minute review

Skepticism is key when shopping online, especially when it comes to new names and viral trends, so Laifen has an uphill battle establishing itself in the fiercely competitive hair styling market. Thankfully, the Laifen Swift makes an immediate impact. 

Launching its campaign on Indiegogo in 2020, Laifen Swift was met with enthusiasm by its backers. Having hit the market in 2022, all eyes are now fixed on its lofty promises and more affordable price tag compared to some of the best hair dryers.

This lightweight, powerful tool arrives with some impressive specs, packing 1600W of power in its slimline frame with a 110,000RPM brushless motor that generates 22m/s airflow. It offers three temperature and two airflow settings.

While it offers professional-grade specs and performance, there are a few missteps that make the Laifen Swift a little less spectacular than it could have been. It doesn’t have a separate cool shot button, nor does it have a hook for hanging – and, as of writing, it has a cord length of just 1.8m/5.9ft. The latter might be fine for home use, but in a professional setting the Laifen Swift’s cord might prove limiting.

Still, having used the Laifen Swift over the course of a week, we were impressed by how quickly it dried hair, keeping frizz to a minimum as a result of it generating and releasing negative ions into the airflow. With such a strong start in the market, Laifen is one to watch in the years to come.

Laifen Swift price and availability

• Laifen Swift: $199.99 / £175.11 / AU$297.83
• Laifen Swift Special: $239.99 / £210.14 / AU$357.40

We received the Laifen Swift Special for review, which is identical to the regular Laifen Swift hair dryer, but comes with three attachments – a diffuser, standard nozzle and quick styling nozzle – as opposed to the standard nozzle-only bundle. You can also buy the quick styling nozzle separately, but the diffuser is exclusive to the Swift Special.

Compared to its biggest rival, the Dyson Supersonic (which retails at $429 / £329 / AU$599 as of writing), the Laifen Swift presents a much more affordable option with much of the same technology.

Currently, the Laifen Swift is the only product available from Laifen, and you can buy it directly from Laifen or on Amazon.

Value: 4.5/5

Laifen Swift design

• Lightweight and compact
• Short cord and no hook
• Three heat settings and two speeds

The Laifen Swift hair dryer is available in four colors – matte black, silver blue, pearl white and ruby red – and has a wonderfully luxe soft finish that makes it a joy to behold and, well, hold. It has a short, rounded barrel atop its long, straight handle; but it’s a shape that might not be for everyone. Personally, we’ve found this form to be far more storage-friendly.

Measuring 10.9 x 2.7 x 3.5in/ 27.7 x 7 x 8.9cm, the Laifen Swift is wonderfully light at 0.89lbs/407g without its cable, so you’re unlikely to feel much arm fatigue, especially given how quickly it dries hair – but more on that later. The attachments connect magnetically to the front of the barrel, snapping on and off easily.

Perhaps the most interesting aspect of the Laifen Swift is its airflow design. Instead of channeling air through the rear of the barrel, it’s pulled through from the base of the handle. Here, users will also find the dust filter, the casing of which also attaches magnetically, clicking on and off quickly for maintenance.

As mentioned above, the hair dryer delivers 1600W of power across three temperature settings and two speed levels, the controls for which are situated at the top of the handle. If you press and hold the temperature button, you can also switch on its temperature autocycle mode. There’s no separate cool shot - you have to use the temperature button to cycle through the settings - which is a little disappointing, as was the omission of a hanging loop. 

The biggest setback in the Laifen Swift’s design is its short cord length. While most home users may be content with its 1.8m/5.9ft length, with the professional potential of this hair dryer it’s a shame that Laifen didn’t opt to deliver its hair dryer with the longer cable lengths now commonly seen across the market. Plus, if you don’t have a well-situated mirror near a plug socket at home, you might find yourself reaching – or having to use an extension cord – with the Laifen Swift.

Design: 4.5/5

Laifen Swift performance

• Fast drying times
• Comfortable to use
• Ionic technology reduces frizz

Delivering high-powered jets of ionized air, the Laifen Swift makes swift work of drying hair. We tested it on damp, thick, medium-length hair on its highest setting, which dried completely in just under seven minutes. It isn’t quite as impressive as the Dyson Supersonic, which takes four and a half minutes to dry the same hair type, but it’s a whole lot faster than the 12-15 minutes of the Panasonic EH-NA65 – which is this writer’s current home use hair dryer. For less porous and thinner hair, we’d expect a drying time of about five and a half minutes with the Laifen Swift, which just about matches the manufacturer’s claims. 

After drying, our hair was left feeling super-smooth with a gentle shine, and we actually noticed it didn’t become greasy as quickly as it does having used less powerful airflow dryers. Perhaps this is because we felt more confident getting stuck into drying our roots without fear of hair being caught in the rear of the barrel. 

The attachments all worked well during use, and while they (and the barrel) were prone to getting a little hot, temperatures didn’t reach anything close to being dangerous or uncomfortable. Switching the attachments out mid-dry proved nice and easy, too, thanks to the magnetic fixture.

We’ve mentioned before just how well designed the Laifen Swift is, but the actual experience of blow drying hair really is a feat worth highlighting. The handle remains cool throughout use, the hair dryer is light enough to reduce arm strain (or even eliminate it, depending on how long your hair takes to dry), and switching out attachments is supremely easy.

The Laifen Swift claims to be incredibly quiet, emitting just 59db while in use. Unfortunately, this wasn’t our experience – unless those figures were achieved through very specific testing parameters of which we’re not aware. 

In our test, from six inches away, on the fastest setting the Laifen Swift recorded 79db for noise. This figure is fairly middle of the road in comparison to other hair dryers; the Dyson Supersonic registered 74db on our decibel meter, while one of the noisiest hair dryers we’ve tested, the Remington Hydraluxe Pro EC9001, registered 82db. However, what we can say in defense of the Laifen Swift is that the sound it emits is far less aggressive and grating than other hair dryers we’ve tried.

A small, but notable issue we had with the Laifen Swift was its button placement. While the temperature and speed controls look and feel great, it’s far too easy to brush across or lightly press the temperature controls accidentally. If you’re not drying hair in front of a mirror, where you can see the temperature indicator on the rear of the barrel, you might not even notice that you’ve done it.

Performance: 4/5

Laifen Swift score card

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