Half-frame cameras have garnered a bit of a cult following – enough for Pentax to make the Pentax 17 half-frame film camera (which we love) and for Fujifilm to make the X half, which is more of a digital ‘tribute’ to half-frame cameras than a faithful replica.

Film cameras have become a big thing among photographers trying to recapture the feel and mood of analog media, and the camera designs that went with it. Check out our guide to the best film cameras to see a long list of all the new film cameras on the market, and some classic oldies that are definitely worth seeking out on the used market. If you're new to all this, we also have a guide to camera film sizes and types.

The basic principle of a half-frame analog camera is that it uses regular 35mm film, but instead of capturing images horizontally using the 24mm height of the film and a horizontal width of 36mm, it captures images vertically, so they're 24mm high and 18mm wide (or 17mm if you allow for the extra gap between the half frames).

You get twice as many shots on the roll as they're roughly half the size – and the camera takes vertical rather than horizontal photos (of course, you can rotate the camera to swap from vertical to horizontal if you need to).

You do get twice as many exposures on a roll of film, which sounds like a cost saving, but then you have to find a lab that will do half -frame prints, and printing will cost more because there are more prints.

But by a strange twist of fate, half-frame cameras are particularly well suited to social sharing because they match the vertical orientation of mobile devices in a way that camera makers of old could never have anticipated.

Back, then, to the Kodak Ektar H35N. This is an improved version of the Ektar H35 we reviewed in 2024, replacing that camera's plastic lens with a glass one. We weren't over-impressed with the Ektar H35 at the time, but since then we've been swept along by a huge surge of interest in analog photography, so maybe this improved point and shoot Kodak deserves a second look.

Where half-frame cameras have so far been a somewhat expensive hipster fad, the Kodak is about as cheap as it’s possible for a camera to get. It’s also extremely crude, and is essentially no more sophisticated then a disposable single-use film camera.

The difference is that you can open the back to load and unload film, and you can swap out the single AAA battery for the flash. If you don’t use the flash, you don’t need the battery.

And in case you’re wondering what kind of exposure system it has and how the focusing works, it doesn’t really have either. It relies on the huge latitude of analog negative films to capture images in daylight ranging from bright sun to heavy overcast, and indoors you simply have to use the flash and stick to close-range subjects. The harsh flash look is really trending right now for its retro vibes, and this little Kodak does it brilliantly.

The focus is fixed. The lens has an aperture of f/11, so it has enough depth of field for distance of 1m and beyond, depending on how much sharpness you expect. This camera is all about the look, not technical precision.

This may not sound like the kind of camera you could be even remotely interested in, but hold on. You do have to shoot in the right kind of light (daylight or with flash), and you do have to trust your film to deal with degrees of overexposure and underexposure which would send a digital sensor into a tailspin. But you adapt surprisingly quickly. It’s a simple camera designed to do a simple job, and it does it brilliantly. If you could even contemplate using an Instax, this is cheaper and gives you much bigger and better prints with all the same character and more.

Bottom line? I started out in film photography and I know the limitations of analog film and its particular charm. The Kodak H35N took me straight back to simpler times and simpler cameras. I thought I would hate it, but I loved it.

Kodak Ektar H35N: price

• $64.99 / £67 (around AU$98)
• Factor in the cost of developing and printing – half-frame is more specialized and expensive

The Kodak Ektar H35N is a cheap camera! Its price is a million miles from the (expensive) sophistication of the Pentax 17 half-frame camera. The Kodak is also very basic. In fact, you can think of it as a bit like a disposable camera that you can re-use. It's available in a variety of colors and styles, and at a typical price of $64.99 / £67 (around AU$100), it’s a cute, inexpensive buy.

It’s crude, but at this price you probably won’t care. Do factor in the cost of developing and printing, though. You’ll need to find a lab that will process film from half-frame cameras, and the cost of prints will double – after all, there are twice as many per roll of film!

Kodak Ektar H35N: specs

Kodak Ektar H35N: design

• Plastic build but looks smart
• Simple controls (well, no controls really)
• No issues with film loading, shooting and rewinding
• Small but effective optical viewfinder

The Ektar H35N might be lightweight plastic, but the front panel has an attractive metallic finish that looks rather smart. Kodak has a knack for making cheap cameras look rather better than they are.

The lens is surrounded by a switch to activate the flash mode. This was extremely stiff on my review sample, so not exactly as convenient as it should be. To one side of the lens there’s another switch for the built in ‘star filter’. Is this useful? Possibly.

On the top, there’s not much to see at all. There’s a big shutter release, a cable release socket for bulb exposures – so you can actually do night shots if you don’t mind estimating how long you need to hold the shutter open for – and there’s also a frame counter to let you know how many shots you’ve taken.

Round the back it’s all semi-matte black plastic. There’s a somewhat stiff and vague switch at the side for opening the back to load and unload film, but you do not want to open the back accidentally, so it’s no bad thing if it is a little fiddly.

Once the film is loaded you use a thumbwheel at the bottom left to advance the film. In standard film camera style, you can’t take a shot until the film is wound on and the shutter is cocked – and once you’ve taken the shot, you have to wind on again to re-cock the shutter. It’s foolproof. And, plastic or not, the film advance and shutter release worked perfectly.

Even film loading is straightforward. I had to pull out just a little more of the film leader to engage properly with the take-up spool, and then I did my usual thing after the back was closed, which is to take up the tension on the rewind crank and check it’s turning as I advance to the first frame. It worked fine.

You know when the film is at the end because you can’t wind on any further, so you press a button in the base to disengage the film transport mechanism, and wind it all back into the film canister with the crank handle.

The Ektar H35N might be cheap, but mine worked fine, with no film jams, no accidental double exposures, and no dramas at all.

Kodak Ektar H35N: performance

• Good picture quality
• Surprisingly tolerant to changing light
• Nice vintage flash look
• Good colors and contrast (I used a good lab)

I started out in film photography before switching to digital right when digital cameras first came in – and there are a few things I'd forgotten about shooting with film.

First, there's nothing quite like opening a pack of prints from the photo lab and looking through them. It doesn’t matter what kind of monitor you have on your desktop – I have a 27-inch 4K BenQ – or what kind of phone or tablet; a digital display is simply not the same as holding a stack of prints in your hand and going through them one by one. Maybe you don’t care – that’s fine – but for me it was a reminder of just how much value simple physical objects can have.

Of course, you can get your digital camera or smartphone images printed too. But they don’t look like this. Digitally-captured images are so technically superior that there’s almost no comparison. By contrast, my images from the Ektar H35N were softer, with crushed shadows and a faint ethereal glow characteristic of analog color negative films. I review photo-editing software as well as cameras, and I haven't yet found a film simulation or plug-in that can give quite the same look.

And here’s the thing. Imperfect and murky as they sometimes are, the photographs from this camera are just like the ones in the photo albums of your mum and dad, your aunts and uncles. The Kodak's images have a kind of connection with these old photos.

Have you noticed that we’ve all got pictures separated by a great digital divide, when digital cameras took over from film? Your digital photos have a clinical ’now-ness’ that separates them from these older analog photos. Does that make sense? The Kodak H35N, for all is cheapness, crudeness and its limitations, shoots in that older style, and fits right in with your analog family archives.

No, I’m not going to shoot with it every day. My photography is digital now. But that doesn’t stop me from appreciating just what this cheap little Kodak does, and what it brings back that perhaps we'd forgotten.

Should you buy the Kodak Ektar H35N?

Buy it if…

Don’t buy it if…

Also consider

How I tested the Kodak Ektar H35N

• I tested it in different lighting conditions, inside and out
• I checked the flash illumination in low light
• I assessed how well it coped with subjects near the camera
• I also checked that the film transport/rewind worked properly

I took the Kodak H35N on a series of days out and family outings, as well as testing it out in different lighting conditions at home. I used it on bright sunny days, overcast days, the gloom of late afternoon in October and even at dusk with flash.

It’s not like a digital camera where you can check to see what’s worked straight away. Instead, you have to trust in the inherent latitude of color negative film, and a big part of this test was to find out just how many prints I would lose, which makes a difference when you’re paying for developing and printing.

I tested how easy it was to load and unload films – a key point for novice analog users – and the reliability of the film advance/shutter release mechanism. I also tested the in-built flash and even the ‘star filter’, choosing shots with the sun in the frame or showing through trees.

I chose typical ‘snapshot’ subjects that families might shoot, but also the kind of compositions made popular by Lomography and its legions of analog fans. Could you really use a cheap camera like this for this kind of anti-mainstream retro-graphy?

Two-minute review

The Lomography Lomourette is a compact half-frame camera built for the fun of film photography. Lightweight, inexpensive and simple, it strips the analog shooting experience down to its creative essentials. With a fixed f/8 plastic lens, manual focus dial and two-position shutter speed lever, it’s all about finding the joy and beauty in imperfection.

In the hand, it feels every bit a toy camera. The build borders on cheap and there’s little in the way of refinement, with no aperture control or metering. What you’re getting here is a cheerful camera that embraces experimentation. The film advance wheel, for example, is independent of the shutter release, which allows for intentional or accidental double exposures.

Then you’ve got the half-frame format itself. Doubling the image count from 36 to 72, it allows you to squeeze twice the entertainment from a single roll of 35mm film, by shooting two vertical stills that sit side-by-side in the same area as a standard photo.

In use, the Lomourette can be both delightful and unpredictable. When you nail the exposure and focus distance for a given scene, it produces pleasantly grainy stills with realistic colors and surprisingly good contrast. Shot on Kodak Ultramax 400, images benefited from natural skin tones and the genuine haze of analog nostalgia, rather than a stylized recreation. The 24mm lens isn’t the sharpest, but it’s still capable of rendering impressively crisp detail and edges.

But shooting with the Lomourette also requires patience and a sense of humor. Loading film is fiddly, the focus adjustment dial is crude and the viewfinder doesn’t exactly match what the lens sees. Framing errors, light leaks and accidental overlaps are all part of the creative ride. You’re guaranteed to lose exposures along the way, usually due to under- or over-exposure. The pay-off is that the good ones capture memories with a rich, attractive look, while the happy accidents have a distinct charm of their own.

That’s not to say there aren’t frustrations. The detachable Diana+ flash is inconsistent, sometimes refusing to fire even when the ready light glows. Exposure control is entirely manual, so you’ll need to choose film that suits your shooting conditions: ISO 200 or 400 is best for bright daylight, while the Bulb mode can be used for long exposures if you’ve got a steady hand.

Ultimately, the Lomourette isn’t for perfectionists. It’s aimed at those who value spontaneity over total control. This is a budget plaything for film newcomers, experimental shooters and anyone who wants to rediscover the joy of photography without the pressure of technical mastery. It’s a low-stakes way to play with film and embrace the magic of analog unpredictability.

If you’re after a dependable film camera that delivers consistently sharp, perfectly exposed images, you’ll want to look elsewhere. But if you like the idea of a pocketable, characterful camera that makes every frame a small surprise, the Lomography Lomourette is a refreshingly care-free reminder of what makes film photography fun.

Lomography Lourette: price and availability

The Lomography Lourette costs $69 / £65 and is available now, in multiple colorways, through the Lomography website and other retailers. The Diana+ flash is bundled with the camera, as are colored gel filters.

Lomography Lomourette: specs

Lomography Lomourette: design

Compact, bright and light, the Lomography Lomourette feels more like a toy than a serious photography tool. That’s entirely the point: this is a playful analog camera that comes in on a tight budget. Like the original Diana camera of the Sixties, the Lomourette’s body and lens are made of plastic, with no frills to sweeten the deal.

There’s some rounded detailing up top and a textured effect on the main body, but little about the Lomourette feels premium. It weighs next to nothing and there’s a sense of bargain basement about the assembly. That said, it also somehow feels robust enough to survive at the bottom of a family backpack. And if it doesn’t, the low cost means you’re unlikely to lose sleep over it.

Controls here are kept deliberately simple. There’s a shutter speed lever to toggle between normal (1/60sec) and bulb for long exposures, alongside a shutter release lever to the photographer’s right. On the front of the lens is a rotating dial which can switch focus between four subject distances: 0.6m, 1-2m, 2-4m and infinity. What you don’t get is any control over the aperture. Unlike other Lomography cameras, the lens here is fixed at f/8.

On the top plate, you’ll find a mount for the Diana+ flash attachment, as well as a film advance wheel. The latter operates independently from the shutter. That means you can fire off multiple exposures on the same frame, intentionally or otherwise. It’s a creative feature, but also one of several quirks that can trip up beginners. If you don’t want fully or partially overlayed exposures, you’ll need to make sure you’ve fully wound on between shots.

The flash itself is a detachable unit powered by a single AA battery, its two prongs slotting neatly into their dedicated holes. In keeping with the camera’s pared-back personality, the flash doesn’t feature any kind of exposure or intensity control. It’s either on or off, although you do at least get a ready indicator and the option to test-fire first.

Everything is easy enough to find your way around with your fingers, even if the amount of play in the controls is testament to the cost cap. Bigger digits may also find it difficult to rotate the focus distance dial: rather than gripping the outer edge of the lens, you need to get your tips into the inner section and twist, which is easier said than done.

Loading film can also be tricky. Due to the small size of the teeth on the take-up spool, getting the film leader to catch can take a few tries. Likewise, the rewind lever needs to be perfectly aligned with the canister before the back panel and main body can be latched back together using the door switch. It all becomes a bit easier once you’re familiar with the process, but it’s a reminder that loving the Lomourette requires a little patience.

As you’d expect from a budget film camera, the viewfinder isn’t linked to the lens. This makes it easy to accidentally shoot with the lens cap still on. Even when it’s off, the viewfinder only gives a modest window for your eye to work with, and what it shows doesn’t perfectly reflect what’s being framed by the lens.

These are just some of the facets which increase the margin for error when using the Lomourette. They arguably add to its character: you can’t use it expecting the precision of a digital camera or the sophistication of a more advanced film compact. Instead, the Lomourette rewards a relaxed approach, where missed exposures and happy accidents are part of the creative process.

The half-frame format is a perfect fit for this fun-first ethos. It doubles your exposures from 36 to 72 on a standard roll of 35mm film, splitting each frame into two portrait shots. That makes it great for storytelling in pairs or simply getting more value from your film. It also makes the resulting images half the size, which helps to hide any shortcomings in the optical quality.

Lomography Lomourette: performance

Like many of Lomography’s cameras, the Lomourette is more about feel than fidelity. Yet despite its plastic lens, many of the stills it produces are real keepers. While its image quality was never going to rival that of a more serious film camera, I was pleasantly surprised by how much contrast and clarity it captured.

Shoot in bright daylight and you’ll find that the Lomourette often delivers an attractive balance of realism tinged with nostalgia. Shadows and highlights are rendered with more depth than expected, while colors come through with a surprisingly natural hue, particularly skin tones.

Shooting on Kodak Ultramax 400, I found that stills have the quality of real memories from the mind’s eye: not too tinted, just an honest – if slightly warm and fuzzy – record of the scene. It stops short of the rose-tinted romanticism you encounter with some of the best instant cameras, leaning instead into the honest, grainy character of film.

The Lomourette’s 24mm lens doesn’t resolve a huge amount of detail, but it’s not as soft as you might expect. Nail the focus distance and you can get clean, defined edges. I shot stills sharp enough that text on clothing or the rim of a coffee cup stood out clearly, even through the haze of film grain. Zoom in and there’s enough detail to crop a single half-frame for sharing or use as a phone wallpaper.

That said, consistency isn’t the Lomourette’s strong suit. Exposure can vary wildly between frames, especially when lighting conditions change. Some shots are washed out, others underexposed. That’s just part of the deal. Without a light meter, it’s down to you to read the scene and shoot according to your film and the available light. ISO 200 or 400 is a good starting point. The ‘normal’ shutter speed of 1/60sec is just about fast enough for handheld shooting in daylight. Indoors, you’ll either need to use the flash or shoot a long exposure with the bulb mode.

My hit rate was probably 60%, with the rest affected by errors. Many of these were simply too dark or blown-out to be usable. But other shots with technical issues proved to be unexpectedly artistic. For example, overlapping frames produced layered compositions that felt intentional even when they weren’t, with shadows and light streaks crossing the border between stills.

Focus adjustment is fiddly but functional. The four-step dial is imprecise and tricky to twist, but it works well enough. Even when the focus isn’t perfect, gentle blurring adds to the lo-fi aesthetic. Soft fuzz provides a patina that complements the richness of the results, with slight barrel distortion adding further character. This is a camera that celebrates imperfection.

The only real frustration was the flash. When it fired, the detachable Diana+ flashgun produced a burst of light that gave life to low-light stills, particularly close-up indoor portraits. But despite testing its functionality and ensuring the ready indicator light was lit, there were several occasions where it simply didn’t fire, resulting in wasted exposures.

For such a simple camera, the Lomourette gets you thinking about film speed and shooting conditions. It would be easy to feel frustrated by the shots lost to errors. Yet playing with it isn’t meant to be about technical perfection. If you’re willing to surrender to the process and celebrate the attractive analog shots it does yield, the Lomourette is a lot of fun to shoot with.

Should I buy the Lomography Lomourette?

Buy it if...

Don't buy it if...

How I tested the Lomography Lomourette

• Tested over two months
• Shot 1.5 rolls of film
• Used in different lighting

I used the Lomography Lomourette for two months to get a proper feel for its quirks and creative potential. During that time, I shot a full roll of ISO 400 and a partial roll of ISO 200 film. To mirror how most people are likely to use the Lomourette, I tried it both indoors and outdoors, in a variety of lighting and weather conditions.

I threw the Lomourette in a backpack for several family outings, to see how its build stacks up in everyday use. I also handed it to a six-year-old for a true test of how intuitive it is for anyone to pick up and shoot with.

I made sure to work my way through every one of the camera’s controls and settings. That meant loading it up with film and winding it on, then doing the reverse when the roll was finished. It also meant experimenting with the Diana+ flash attachment, using the camera’s bulb setting for long exposures and exploring its four-step focus to see how accurately the distance measurement affected subject sharpness in the resulting exposure.

After having the negatives developed and scanned, I reviewed every frame to evaluate color accuracy, exposure consistency and overall image quality. This approach – both analytical and holistic – gave me a genuine picture of how the Lomourette performs in the real world.

First reviewed October 2025

VTech KidiZoom Duo FX: Two-minute review

I assigned my five-year-old daughter chief reviewing duties for the VTech KidiZoom Duo FX, a popular cheap compact camera for younger kids that can be picked up for as little as $45 / £40 at leading retailers like Amazon.

After she'd used if for a few months it was time to hear her thoughts. "What do you like most about the camera?" I ask. I can predict the one-word answer before it has left her lips: "Games!"

To be fair, the KidiZoom Duo has had more use than a number of other toys, gadgets and cameras for kids in our house, but I picked one up for her in the hope that she might be inspired to become the next Vivian Maier, not zone out playing the basic games on board.

She might well develop a creative eye over time and start taking fantastic photos, but it won't be the KidiZoom Duo that sends her on that path.

That said, when I did direct her focus to the KidiZoom Duo's camera, she found it incredibly easy to use. There's a generous grip for both hands that was perfectly sized for her little hands, and it's come away from multiple mishaps and drops onto hard surfaces unscathed.

She can apply various animated filters to the photos, which has brought many smiles over the months, even if the basic photo quality hardly inspires – not that I'd expect anything better from such a low-cost camera.

Practically speaking, the use of four regular AA batteries is a pain. The first batch were flat after less than two days of use (you guessed it – from mainly playing games). I invested in rechargeable batteries, which in the long run has been more cost-effective.

Better battery life topped the list of my daughter's responses to the question "What could make this camera better?", along with more color options for the finish. And from my perspective, better-quality photos might inspire her to use the camera itself more.

Would I recommend the feature-packed VTech KidiZoom Duo FX as a first camera? Absolutely. No other camera comes close at this super-low price. Will it inspire your young ones to take up photography? Probably not.

VTech KidiZoom Duo FX: Price and availability

• List price of $55 / £65 / AU$110, but can be found for less
• It's available in blue and pink versions, plus there's a pricier Duo 5.0

The best-selling VTech KidiZoom Duo FX has been available for some years now, and its price has settled at around $45 / £40 / AU$100 at leading retailers. It's recommended for children aged thee to nine years, and features and design-wise you'll be hard pressed to find a better alternative.

The FX version of the Duo is available in blue and pink versions. There's also a newer and pricier Duo 5.0 version that we've yet to test.

VTech KidiZoom Duo FX: specs

VTech KidiZoom Duo FX: design

• Tough plastic body in bright pink or blue
• 2.4-inch LCD and look-through viewfinders
• Basic flash

The KidiZoom Duo is a pretty easy camera to control. It features large buttons for key functions, including a joystick to navigate menus and a control wheel for the 4x digital zoom.

The twin viewfinders are simple windows, nothing fancy, spaced so the user can look through both, binoculars-style. My daughter barely used the viewfinders, however, instead focusing her attention on the basic fixed 2.4-inch LCD, which can be pretty hard to see in bright light.

I was thankful for the headphone jack on the camera's underside, which meant I could ask my daughter to use headphones rather than having to listen to the music of the on-board games coming out of the KidiZoom Duo's built-in speaker.

Photo and video files are tiny, but the camera's internal 256MB memory still fills up soon enough, so a cheap microSD card is a must-buy. You won't need to go big – even a 32GB one will easily store years' worth of images.

Images can be transferred to a computer by a now-dated micro USB port – the cable is supplied with the camera.

To keep costs down, the KidiZoom Duo is powered by AA batteries. You'll need four in all, with two slotting into the left grip and two into the right. You'll need a mini screwdriver to unscrew the internal door that helps secure the batteries in place.

A built-in lith-ion battery would be preferable, making recharges much simpler and quicker. However, if you've got a set of rechargeable AAs, then it's not too much bother to go through the process.

VTech KidiZoom Duo FX: Performance

• Dual cameras; 8MP front, 2MP selfie
• Flash with 1-3m range
• 4x digital zoom

Image quality is, as you'd expect from such a cheap camera, basic. Photos in JPEG format from the main front camera top out at 8MP, while the selfie camera is just 2MP.

Photo resolution is further reduced when using any one of a number of built-in animated templates and filters, while video quality is even more basic at just 640p.

A soft lens and a tiny image sensor compound matters; the KidiZoom struggles to hold detail in high-contrast sunny scenes, and low-light images are super noisy. Detail is soft, and the 4x digital zoom only further reduces image quality.

You get the picture, but to be fair I wouldn't expect any better for the money. Also, thankfully, there's a built-in flash, which can give a little fill light to your subjects, with a range up to 3m. This flash is super helpful in dim conditions, especially indoors.

It's best to put aside any expectations for photo quality, and focus more on the creative tools on offer, which are more likely to engage young creatives.

For example, there's panorama, wacky slideshow, animation maker, photo editor and voice recorder options, all of which add a little extra to the creative arsenal where the camera alone comes up short.

And what kid doesn't enjoy composing themselves or a family member into animated templates, of which the KidiZoom Duo has in spades?

Yes, any of today's smartphones will take better pictures and probably offer more creative control. But for a device that you can safely leave your child alone with, the cheap KidiZoom Duo fits the bill. It's excellent value too.

VTech KidiZoom Duo FX sample images

Should I buy the VTech KidiZoom Duo FX?

Buy it if...

Don't buy it if...

VTech KidiZoom Duo FX: Also consider

How I tested the VTech KidiZoom Duo FX

• It's been with our family for the best part of a year
• My daughters, both within the recommended user age, have used it extensively
• We've taken plenty of photos and videos (and played the games!)

This is a long-term review of an older camera that all of my family has contributed to.

We've exhausted the KidiZoom Duo's creative tools, including both cameras for photo and video, its various shooting modes, animated templates and audio recording.

And yes, we got pretty good at the basic selection of games.

• First reviewed June 2025

Panasonic Lumix ZS99: One Minute Review

The Lumix ZS99 (called the Lumix TZ99 in some markets) is a relatively rarity in modern times – a brand new compact camera.

Only stop right there, most of it isn’t new at all. It uses the same sensor and lens combination as its predecessor, the ZS80D / TZ95D, only really adding the mandatory USB-C charging functionality that affects all new devices sold in the EU.

Worse still, Panasonic has seen fit to remove the small (but useful) viewfinder found in the previous incarnation. The screen remains the same as before, only now you’ll be completely reliant on it for every shot – shame.

This is not a bad camera by any stretch, but its highly versatile zoom is pretty much its only winning technical ability over your smartphone in 2025. You can get some good shots if you need to zoom, but pictures taken at the wide angle end are pretty much the same as any half-decent smartphone is capable of these days.

If you really want a separate device, and want to be able to zoom in close on distant subjects, then it’s a good choice – but don’t be surprised if you go back to using your phone in conditions such as low light.

Is the Lumix ZS99 one of the best compact cameras? Technically no, but it's one of the only travel zooms available, for a competitive price.

Panasonic Lumix ZS99 / TZ99: release date and price

• $499 / £469 / AU$999.95
• Available to buy now
• All black or black and silver colourways available

These days, paying $499 / £469 for something that your smartphone can (sort of) already do might seem like a lot of cash to part with.

However, cameras such as this have had a resurgence in recent times, largely thanks to the influence of, er, influencers. Last year, such was the popularity of the ZS80D / TZ95D that you could expect to pay double the list price of the ZS99 / TZ99, with even second-hand prices being off the charts.

So the ZS99 / TZ99 is far from cheap, but there’s really not much to compete with it in today’s market – if it’s something you want, it’s reasonably well priced. That said, if you’re happy to live with a smaller zoom (10x), you can get hold of the Panasonic TZ200 for about the same price as a TZ99. You’ll lose the zoom reach, but you’ll get a one-inch sensor which produces better quality images, so that’s worth thinking about.

• Price score: 4/5

Panasonic Lumix ZS99 / TZ99: specs

Panasonic Lumix ZS99 / TZ99: design and handling

• Small, smartphone-sized sensor with 30x zoom
• Front-facing touchscreen
• No viewfinder
• Lots of physical buttons

At the heart of the Lumix ZS99 sits a 20MP 1/2.3-inch sensor. It’s about the same size as those you’ll find in modern smartphones – in fact some smartphones are packing even larger sensors these days.

Disappointed? Well, don’t be too much – it’s what gives the ability to zoom to 30x, something which your smartphone definitely can’t do, optically at least. The biggest downside of a small sensor tends to be a loss of detail in low light conditions – which for travel might not be too much of a bugbear.

That 30x lens gives you 24-720mm in full-frame terms (the common reference for lens focal length), and just as with the sensor, it’s the same as found on the ZS80 / TZ95D, so there isn’t any improvement in image quality (see the next section).

If you want a camera that fits neatly into your pocket and that isn’t your smartphone, then this should fit the bill. It’s fatter than the average camera phone, but it’s not quite as lengthy. There’s grips on the front and rear of the camera which makes it feel a bit more secure than a slippery phone, too.

Settings changes can all be made via actual, physical controls. A tactile rarity in today’s modern screen obsessed world.

There’s a mode dial giving you access to full manual control, for example, while the zoom is controlled via a rocker switch around the shutter release. Several of the buttons can be customized to suit the functions you use most, which is helpful – and there are some additional touchscreen settings you can use too.

One function which is particularly useful is the Zoom Compose Assist button. Handy for when you lose track of your subject while shooting at a long focal length – such as a bird in flight – it'll quickly zoom out so you can relocate the subject, and then the lens zooms right back in to your last setting when you let go of the button. Nifty.

The screen is also the same as found on the predecessor. It flips forward for selfies and video and has 1.84m dots. It’s detailed and bright enough for most uses, and it’s touch-sensitive too. In the bright sun it’s harder to see, which is why it’s disappointing that Panasonic has removed the viewfinder, found in the previous model. That said, it’s probably true to say that anybody coming from a smartphone won’t be used to a viewfinder and is unlikely to miss the option.

• Design score: 4/5

Panasonic Lumix ZS99 / TZ99: performance

• Good for zoom shots
• At wide-angle, image quality similar to a smartphone
• Low light quality is less impressive

We already knew what to expect from the camera, considering it uses the same sensor and lens as its predecessor.

In short – it’s good, but not great. At least, not by modern standards anyway. There’s only so much that a small sensor can realistically deliver, and while there are some things that this camera can do that your phone can’t, sometimes even a budget smartphone will outperform it.

If you find yourself shooting in good overall light, which isn’t too harsh, and you’re shooting a still or fairly placid subject then you’ll get some nice images. There’s a good amount of detail, colors are realistic (if a little dull), and exposures are well balanced. At the wide-angle end of the lens, your smartphone probably achieves the same results.

However, it’s when you engage that zoom that the magic happens. So long as you can keep the camera fairly steady, even shooting at that far 30x zoom can leave you with nice close-ups of distant subjects.

There’s in-built 5-axis Hybrid optical image stabilization (OIS), which works fairly well, but once you’re shooting at 20-30x, any additional steadiness you can provide will go a long way too.

As for tracking of subjects – there’s no way you’re going to follow a leopard or a motorcar, but for more predictable and slower wildlife you stand a fighting chance of capturing the subject, sharply focused.

Now for some bad news – low light. Smartphones do pretty well at this subject by taking lots of pictures and merging them together. Here, you don’t get that, so even when it’s only as low light as indoors, you will notice a fair amount of smudginess. Avoid using this camera inside buildings or after dark, and you’ll be golden.

• Performance score: 3/5

Panasonic Lumix ZS99 / TZ99: testing scorecard

Should I buy the Panasonic Lumix ZS99 / TZ99?

Buy it if...

Don't buy it if...

How I tested the Panasonic Lumix ZS99 / TZ99

• I used it in a variety of different shooting conditions
• I took pictures at different focal lengths
• I tried the different shooting modes

I tested the Panasonic Lumix ZS99 / TZ99 over two weeks, in a range of different locations and across different shooting conditions.

I used it to photograph landscapes and typical travel subjects, taking pictures at a variety of different focal lengths. I also took photos of animals to test the focus tracking.

I took the ZS99 indoors to evaluate what happens when light is low, as well as shooting in very bright sunlight and more overcast conditions.

First reviewed April 2025

Flashback ONE35: two-minute review

For the terminally—unfortunately—online, the ONE35 Camera's promise is an alluring one: a digital version of the disposable camera, offering the same sort of tech you would have got in the 90s with photos that feel like they were shot on film.

That means no screens, a xenon flash and no controls barring a pleasingly tactile winding wheel and a toggle to turn the flash on. It's a similar concept to the Camp Snap Camera, only Flashback goes one step further – it limits you to the number of photos much like a roll of film, and you have to 'send the photos' off to be developed one the roll is done.

That's right, when you've loaded in one of the three different types of film from the Flashback app, you've only got 27 snaps before you have to send the photos off to be developed, with a 24 hour wait time before you can see them.

This concept enough to give the Flashback ONE35 an incredibly successful Kickstarter campaign. I caught wind of it late last year and as someone who has been toting an Instax Wide around for every big social event for the last decade, I was tempted by a camera I could keep in my pocket that would still let me snap photos but wouldn't let me see them all at once.

I'm old enough to remember taking disposable cameras out with me the first time around, and the illusion here is strong. The ONE35 looks like a cheap plastic camera but the construction is durable and sturdy and the camera is turned on by turning the clicky winder. The flash is bright and powerful: enough that the entire New Year's Eve party I was at turned to look at me after each photo.

The only part of the camera's design that gives me pause is the toggle for that flash, located on the front of the camera. This doesn't lock securely and there's no way to know whether the flash is engaged or not, and it's given me a scare a few times because the flash button has been slightly knocked off so it doesn't fire. This often means a ruined photo if it's not perfectly lit because you'll want that xenon flash on for pretty much every scenario except bright sunlight.

The ONE35's commitment to 90s film photography is awful low-light performance. Considering the point of the ONE35 is that I can spend less time thinking about the photos that I'm taking and more time enjoying the circumstances in which I'm snapping them, it's a little annoying when a photo doesn't work due to that misaligned flash toggle.

There are some other quirks too: I'm fairly certain that the ONE35's viewfinder is out of focus, with images looking slightly blurry whenever I look through it, and when I hold the camera using its grip, my fingers end up popping up in the corner of photos. Neither of these are big issues though, just some things that you'll have to acclimatize to using the camera.

It's worth persevering though, because the images look great. You have three different films to choose between, but they all have that same disposable camera feel. Your choices are Flashback Classic, Flashback Mono and Flashback Beta.

Classic and Beta offer different color tones but feel similar, while Mono is your black and white option. These images look great but technically aren't brilliant: there's no EXIF data on the images and they come out around 4MP, but they look fine on a phone and the noise and grain from the processing through the app hide the fact this is probably the lowest quality sensor out of any camera in my collection.

The real kicker for me is that to get these images you can't simply use a USB cable, but you must go through the Flashback app which sends them off for "developing" with a 24 hour wait, which is actually just some processing at Flashback's end.

As novel an idea as this is, it irks me a little bit because I don't enjoy the idea of sending a company my photos, but also because I worry about what happens if Flashback stops offering this service, as I don't pay for a subscription service. There will simply be no way to get the photos back.

Still, if the concept interests you more than it concerns you, then Flashback ONE35 is a breath of fresh air, and I can see it making an excellent gift – while its screen-free design lends itself as a camera for kids.

Flashback ONE35 camera photo samples

Across my photos, color depth is surprisingly good, particularly in the black and white Mono film. Otherwise, I'm a big fan of the Beta film which seems to deliver on that nostalgic 90s theme. However, I found around 30 percent of my images transpire out of focus or poorly lit, which can feel like a pain especially with the 24 hour wait time.

Flashback ONE35: Price and availability

The Flashback ONE35 Camera is available pretty much worldwide from JoinFlashback.co. Currently it comes in four colorways: Orange/Black, Yellow/Black, Red/White and Teal/White. In the UK this will set you back £78. In the US it's $97, while in Australia it's $150. The accompanying iOS / Android app is free.

Should I buy the Flashback ONE35 camera?

Buy it if...

Don't buy it if...

How I tested the Flashback ONE35 camera

I had the Flashback ONE35 camera always on me, in my pocket, for several weeks, during which time it has been used to grab snap shots at parties. I've used the flash, tested the three film types on offer, and sent my photos off through the app.

First reviewed February 2025