Dyson Airwrap i.d: two-minute review
The Dyson Airwrap i.d. is the latest generation of the brand's ultra-popular multi-styler. Released in 2024, the i.d. introduces one significant upgrade on the original Airwrap: an i.d.curl switch that launches a curling sequence (wrap, curl, cool shot). This simple upgrade is an absolute game-changer – curling with the Airwrap i.d. feels effortless compared to other auto-wrap stylers I've tested, and the results hold far better, too. It's predictably expensive, but I truly think this is the best hair styler on the market right now.
In terms of design, it's the same tube-shaped dryer, onto which various styling tools can be attached. The main ones are the Airwrap barrels, which use the Coanda effect to attract hair, shaping it into a curl as it dries it, without the need for the extreme heat of traditional curling tongs. These are the ones that work with the i.d. curl feature – and to double-down on what I've said above, the whole thing is now extremely straightforward to use.
You don't need to mess around with finding the cool-shot button mid-curl, or take a guess over how long each bit of hair has been wrapped; you just flip the switch, drape a bit of hair over the wand, wiggle it about a bit, and the i.d. will do the rest for you. The timings of the curl sequence are based on information you supply in a companion app (another new development) about your hair type and styling aims. And while nothing has changed with regards to how the Coanda function works, I found my curls remained in place for far longer than they have done using other auto-wrap multi-stylers, purely because the process is automated for you here.
With the i.d., Dyson introduced a new tapering barrel alongside the parallel ones of previous models. As before, changing the direction of curl is as simple as twisting the knob at the top of the barrel – something even today's best Airwrap dupes don't yet offer.
The auto-wrap curlers are the main reason to buy an Airwrap, but for styling enthusiasts this styling tool comes with a plethora of compatible add-ons. There are enough drying attachments that mean it can rival today's best hair dryers, too, along with brushes for smoothing or volumizing hair. The variety of attachments on offer also open up the Airwrap to different hair types and lengths – there's a wide-tooth comb for coils, for instance. However, in terms of effectiveness, I can only really speak to my own experience (I have armpit-length, wavy hair).
Price-wise, the Airdrop i.d. is firmly a premium buy; in terms of design, usability and build quality, though, I can't fault it. If you're enthusiastic about styling, like to curl your hair often, and care about long-term hair health, the i.d. is worth the investment. That's the short version; read on for my full Airwrap i.d. review.
Dyson Airwrap i.d. review: price & availability
- List price: $599.99 / £479.99 / AU$849
- Launched: August 2024
Dyson products almost always sit in the premium end of the market, and the Airwrap i.d. is no exception. From Dyson direct, it has a list price of $599.99 in the US, £479.99 in the UK, and AU$849 in Australia. At time of writing, in the US and UK, you can choose between a "Straight+ Wavy" or "Curly+Coily" bundle, which comprise different attachments, but the pricing for both remains the same. In Australia, it's just the one standard bundle right now.
The Airwrap i.d. first launched in August 2024, a newer version of the Airwrap (read our Dyson Airwrap (2022) review for more on that model), which Dyson appears to be phasing out.
The i.d. certainly isn't cheap, and of course you're paying a bit of a premium for the Dyson name. However, there's nothing else quite like it on the market right now, and I can fault it for either build quality or attention to detail when it comes to the design.
You can pick up cheaper dupes, a few of which even arrive with feature auto-wrapping barrels. Of these, the Shark FlexStyle is perhaps the best regarded, and costs $279.99 / £269.99 / AU$499.99. In the US, you also have the Sharper Image Revel 6-in-1 Multi-Styler at $269.99, while in the UK there's the Revamp Dynamic Radiance Pro Blow Dry 7-in-1 Ionic Air Styler at £179.99. The Airwrap i.d. is a clear step above all of these models for build quality and features, however – none can do clockwise and anti-clockwise curls on the same barrel, and none have an automated curl sequence.
Dyson isn't especially known for its discounts, but they do crop up from time to time, and are well worth taking advantage of if you do spot one.
- Value for money score: 3.5 out of 5
Dyson Airwrap i.d. specs
Dyson Airwrap i.d review: design
- Tube-shaped dryer onto which styling accessories attach
- Auto-curl sequence button and companion app
- Extensive range of compatible attachments
The Airwrap i.d. is a tube-shaped hair dryer onto which various styling accessories can be attached. Primary among these are the Airwrap barrels, which use the Coanda effect to attract hair so it automatically wraps around the barrel and is shaped into curls as it dries. The attachments twist into place easily, and there's a lock switch on the rear of the dryer to release them when you want to swap in another one. I'll get more into the attachments themselves below.
On the dryer itself are three sliding buttons to control the settings. There are cleverly positioned near the top of the barrel, out of the way of your grip, but they're easily accessible during styling. Since they're sliding rather than press buttons, you have much less chance of accidentally changing settings as you hold the barrel, too.
Two operate temperature (two heat options plus a cool shot) and windspeed (three options), but the third is probably the most interesting. This switches on the blower, but also operates the i.d. curl sequence, where there Airwrap will cycle through the settings required to create the perfect curl.
This function is new with the i.d., and works in conjunction with a companion app (see all the differences between the old and new models in my (Airwrap vs Airwrap i.d. comparison). Here, you complete a quiz about your hair type, length and styling goals, and the Airwrap will set its curl sequence settings based the information you've supplied.
On initial completion of the quiz, the Airwrap i.d. will remember your sequence, so you don't need your phone connected or with you to use the i.d. curl sequence. However, if you do have the app open, you can also see the progress of the sequence via a countdown graphic.
At the base of the dryer is a grille, behind which sits the filter. You can remove the grille to keep the filter clean – Dyson recommends doing this regularly to keep the i.d. working as efficiently as possible.
Attachments
The Airwrap i.d. has an extensive range of compatible attachments; in fact, more extensive than any other multi-styler I've come across. Don't expect to get all of these with your styler – different attachments will be included with different bundles, and some are only available to purchase individually via Dyson's accessory store.
The ones that the Airwrap first gained popularity for are the Airwrap barrels. These are curling barrels, but instead of heating up, they blast out directed air in such a way that the hair automatically wraps around them, shaping the hair into curls as the styler dries it. Dyson is the only brand (so far) that enables you to create clockwise and anti-clockwise curls using the same barrel. To switch direction, you twist the cool-touch knob at the top of the barrel.
The standard barrel is the same width all the way down, but with the i.d. Dyson has added a tapering barrel that creates curls that are tighter at the top and looser at the bottom.
My review model was supplied with a couple of attachments geared towards use of the Airwrap as a hair dryer: the Fast dryer and Dryer+Flyaway smoother. One of the new dryer attachments introduced with the i.d. is the Blade Concentrator, but I didn't test this – and, as far as I can determine, it isn't included in any bundles right now. Bundles geared towards curly or coily hair will include a diffuser and wide-tooth comb.
There are various brush attachments in the range, some soft and some firm, and some for smoothing and some for volumizing, and in different sizes to suit different hair lengths. (I got a soft smoothing brush and large round volumizing brush included.)
My review model came with a storage / presentation box, but I'm not sure if this is included with every bundle, so check before you buy.
- Design score: 5 out of 5
Dyson Airwrap i.d. review: performance
- Comfortable and efficient to use as a dryer
- i.d. curl sequence is effortless and delivers long-lasting results
- Volumizing and smoothing brushes also work very well
As a dryer, the Airwrap i.d. works very well. It feels lightweight, well balanced, and it's comfortable to hold and easy to wield.
The Fast dryer attachment shifts the flow of air so it's at a right angle to the dryer, rather than shooting straight upwards. This means you can hold your arm in a natural and comfortable position. Some Airwrap-alikes have top sections that pivot to a right angle, for the same purpose. Dyson's attachment is more effective because it also widens the flow of air, and results in a noticeable boost in power.
On test, I found the Airwrap plus Fast dryer combo dried by armpit-length hair efficiently. It wasn't quite as speedy as a dedicated hair dryer such as the Dyson Supersonic Nural, but it's more powerful than other multi-stylers I've tested. (I've compared the Dyson Supersonic Nural vs Dyson Airwrap, if you're not sure which one you need.)
Curling
Before testing the Airwrap i.d., I thought the curl sequence might be a bit of a gimmick, but I've done a 180 on that view – I love it. It makes a massive difference to both the effort required to create curls and their staying power once you've finished styling.
Let's back up a bit. Setting up the i.d. curl sequence in the app is straightforward. You connect your Airwrap via Bluetooth by switching it on and holding it near your phone, then take a short quiz, which incorporates questions about your hair type, length, experience level and hair goals. Based on this information, the app will create your curl sequence settings.
This sequence includes wrapping, curling, and then a cool shot, timed to suit your hair type and needs. If you say you're a beginner, for example, you'll have longer to wrap your hair; if your curls tend to drop quickly, you'll get a longer cool shot. Note, though, that you can manually adjust the timings in the app at any time, if you find they don't suit you.
To launch the sequence, you flick the central button upwards, and then just get on with curling. If you're not used to this kind of curling, it will take some getting used to, but once you have it down it's easy. (I was shown how to use this by a Dyson-representative hairdresser, as shown in the photos here, but I also tested it out at home, and managed it just fine on my own.)
The i.d. curl switch takes the guesswork and fiddling about out of the equation. I've tested a few of these auto-wrap curlers now and there are two areas they prove most annoying. First, guesstimating the time you've been curling a particular section of hair – it takes longer than traditional tongs, in the region of 8-10 seconds per section – and second, locating and running the cool shot on each curl. The i.d. takes care of both.
In terms of results, I was super impressed. However, I'll state upfront that curls created in this way generally tend to fall out far sooner than those created with traditional hot tongs (you'll need to decide if the benefits to hair health and less heat damage is worth it to you).
Nevertheless, my curls created with the i.d. lasted far longer than those created with competitor stylers. I think this is all down to the automation features: each section of hair is curled for the same length of time; I'm not forgetting or cutting short any cool shots.
Smoothing and volumizing
I also tested out the volumizing and smoothing brushes that came bundled with my Airwrap i.d. Both have been deigned well and I had no complaints about how they worked in use. They clip on easily and feel secure in use, and each has a stay-cool section that you can grip hold of for removal. While in terms of functionality there isn't anything particularly unique here, they work well and help boost the versatility of the multi-styler for those times you don't want a curly look.
- Performance score: 4.5 out of 5
Should you buy the Dyson Airwrap i.d.?
Buy it if...
You curl regularly
Where the Airdrop i.d. shines is for creating curls. The i.d. curl sequence makes the process effortless, with the results more likely to outlast those where you're relying on guessing timings yourself.
You care about hair health
This type of curling is far better for your long-term hair health over regularly frying your locks with a curling wand.
You're a styling enthusiast
The Airwrap i.d. isn't cheap, but the quality of the tool and swappable accompanying attachments come into their own for those who love to create different styles. Of all the multi-stylers, the Airwrap probably features the widest range of compatible accessories.
Don't buy it if...
You don't often curl your hair
If you don't regularly curl your hair, there's much less of a performance gap between this and the many Airwrap dupes and multi-stylers on the market. If you're only creating blowout styles, for instance, you could save a lot of money by going for a dedicated brush dryer.
You're on a budget
There are dupes that will do a very similar job, albeit with lower build quality and more effort required from you.
How I tested the Dyson Airwrap i.d.
Before receiving my review model, I first got a demo of the Airwrap i.d. from a Dyson representative in a salon. I then used the styler over a few weeks at home, testing out the curling system extensively, and using the other attachments too. I compared my experience to other alternatives I've tested, in terms of quality, usability, and how long the styles lasted.
Read more about how we test
- First reviewed March 2025
