Rank Math is gaining traction as one of the best WordPress SEO plugins, offering a robust suite of features aimed at improving website visibility and performance.
Launched by MyThemeShop, Rank Math has quickly become popular among bloggers, marketers, and website developers who seek a comprehensive SEO tool that's both powerful and user-friendly. The plugin excels in areas like keyword tracking, Google Analytics integration, and AI-driven content optimization, making it a formidable player in SEO.
However, it's worth noting that while the plugin is mostly praised for its expansive features and ease of use, some users may find the lack of live chat support and the premium plan's cost a bit of a downside. Nevertheless, Rank Math remains a compelling choice for those serious about elevating their SEO game.
Rank Math: Plans and pricing
Rank Math's pricing structure is designed for a range of users, from individual bloggers to large agencies. The free version is packed with features, making it a great choice for many users who prefer not to spend money.
For those looking for more advanced options, Rank Math offers three premium plans. The Pro plan costs $4.92 per month and is perfect for individual users and small businesses, providing features like unlimited personal websites and keyword tracking. The Business plan, priced at $20.99 per month, is for larger teams and includes extras like client website support and more keyword tracking. Finally, the Agency plan at $49.99 per month is tailored for high-volume users with extensive client and keyword needs.
With its wide range of features, Rank Math provides excellent value. The combination of free and premium plans means that users at all levels can take advantage of its powerful SEO tools without overspending.
Rank Math: Features
Rank Math offers several key features that appeal to both new and experienced SEO professionals. It goes beyond typical plugins by providing tools that help improve website performance easily.
Easy setup wizard
Rank Math’s intuitive setup wizard simplifies the installation process, making it incredibly user-friendly. With just a few clicks, users can efficiently configure their SEO settings, link their social media profiles, and seamlessly connect various Google services. This ensures that their site is not only optimized right from the start but also positioned for success in search engine rankings, allowing users to focus on creating great content instead of getting bogged down in technical details.
AI assistant
The AI assistant integrated into Rank Math is a game-changer for users looking to craft SEO-friendly content. By suggesting relevant keywords and phrases tailored to their specific niche and audience, AI empowers content creators to optimize their posts effectively. This helps improve their chances of ranking higher in search engine results, making it significantly easier for them to connect with their target audience and drive organic traffic to their websites.
SEO analytics
Rank Math enhances the user experience by integrating Google Search Console directly into the WordPress dashboard. This feature provides comprehensive SEO analytics, allowing users to monitor crucial metrics such as keyword rankings, sitemap status, and indexing issues without the need to toggle between different platforms. By streamlining this process, Rank Math makes it simpler for users to stay informed about their site's performance and make data-driven decisions to boost their SEO efforts.
Advanced schema generator
The Advanced Schema Generator in Rank Math is designed to simplify the process of adding structured data to posts and pages. Users can choose from a wide variety of schema types — such as articles, local businesses, products, and more — which enhances content visibility in search engine results. By implementing structured data, users can improve their chances of achieving rich snippets, ultimately increasing click-through rates and attracting more visitors to their sites.
Google Analytics integration
With built-in integration for Google Analytics 4, Rank Math offers users the ability to track important website metrics directly from their WordPress dashboard. This powerful feature provides valuable insights into user behavior, traffic sources, and overall site performance. By leveraging this data, users can make informed decisions to enhance their site's functionality and optimize their content strategy, ensuring continued growth and success in the competitive online landscape.
Rank Math: Setup
Setting up Rank Math is quite simple, thanks to its guided setup wizard. New users are welcomed with an easy-to-use interface that guides them through the installation step-by-step. The wizard automatically identifies your site's settings, suggests the best configurations, and helps connect your social and webmaster profiles. This ensures a smooth integration that meets your website's needs right from the beginning.
The user interface is clean and organized, making essential information and tools easy to find. Rank Math's dashboard displays important SEO metrics and actionable insights beside your posts, which simplifies content optimization as you write. For those who are new to SEO, the plugin offers plenty of resources, including detailed documentation and video tutorials, to help users understand each feature and setting.
While the setup process is user-friendly, beginners may feel a bit overwhelmed by the numerous options at first. However, Rank Math provides clear explanations and recommendations that help ease this learning curve, allowing users to take full advantage of the plugin without much trouble.
Rank Math: Customer support
Rank Math provides several customer support options, with assistance levels varying by user plan. Free users can access extensive documentation, FAQs, and community forums, which are helpful for troubleshooting common issues. There's also an active Facebook group where users can get advice from peers and Rank Math staff.
Premium users receive priority support via email, leading to quicker responses for more complex questions. While this tiered system works well for many, some users wish for live chat support, which is not currently offered. Nonetheless, Rank Math's support team is generally well-regarded for being responsive and willing to help users resolve their issues efficiently.
Overall, Rank Math offers a solid support experience with ample resources to help users make the most of the plugin. However, adding a live chat option could improve customer satisfaction and provide a more comprehensive support solution.
Rank Math: Final verdict
Rank Math is a powerful SEO plugin for WordPress that provides a wide range of features to boost website performance. Its easy-to-use interface and advanced functions make it a great option for both beginners and professionals who want to improve their SEO efforts.
While the plugin has many strengths, it does have a couple of drawbacks, like the absence of live chat support and the potential complexity of some features for new users. However, these issues are minor compared to the overall advantages Rank Math offers.
In short, Rank Math is an excellent choice for anyone wanting to enhance their website's search engine ranking. Its affordability, functionality, and user-friendly design make it especially suitable for bloggers, businesses, and agencies looking to stay competitive online.
Today Meta has announced a bunch of improvements for its Facebook Messenger. The app (finally) gets HD video calls, as well as background noise suppression and voice isolation "to help you make clearer, higher-quality calls" - a desperately needed feature in our book. The company promises that calls on Messenger will "feel more than ever like being in a room together".
HD will be enabled by default for calls made via Wi-Fi, and you can manually turn it on for mobile data calls. Background noise suppression and voice isolation can both be enabled via call settings.
You can also leave...
It's not quite as quick as the A9 III with its global shutter, unlimited flash sync speed and 120fps burst shooting, nor does it quite produce the same highly-detailed pictures as the 61MP A7R V; but the A1 II is the best Sony has to offer for detail and speed in a single camera.
That dash of the A1 is the same full-frame back-illuminated 50MP stacked sensor, powered by Sony's Bionz XR processor for 30fps burst shooting and 8K video up to 30fps with 10-bit 4:2:2 color depth, plus 4K 120fps slow-motion video.
The sprinkling of the A9 III (that upgrades this camera over the A1) is a like-for-like design, meaning a larger handgrip with a nicely-angled shutter button, a larger 3.2-inch multi-angle touchscreen with better color depth, more effective image stabilization now rated up to 8.5EV, Sony's AI processing chip, plus an additional custom button for the likes of an instant boost in speed for burst shooting.
Finally, the sprinkling of the all-new includes a new 'Auto' subject-detection autofocus mode, meaning you don't have to manually select the subject type ahead of time, though you still can if you'd rather. Users can also import custom LUT color profiles, in addition to Sony's popular S-Log3 and S-Cinetone color profiles that are built-in.
The message here is that there's practically nothing new in the A1 II, which is highly unusual for a Sony flagship camera, especially after such a quiet 2024 for the camera giant, with this being the first new full-frame Alpha this year.
The A1 II combines excellent A1 and A9 III attributes in a single camera, but there's little here to get excited about. Sony has slightly reduced the launch price compared to the A1 when it was announced almost fours ago, so that's something at least. However, Sony's hand has been somewhat forced by cheaper rivals coming onto the scene since the A1 – the Nikon Z8 and Canon EOS R5 Mark II, and compared to them it feels over priced. For instance, at the time of writing you can get two Z8's on sale for the same price as one A1 II.
Ultimately, Sony has created a polished upgrade over the first-gen model that's likely to please pros who rely on their gear daily in challenging situations. It may not be an exciting upgrade, but the Sony A1 II is up there with the very best cameras we've tested.
Sony A1 II: price and release date
Body-only price is $6,500 / £6,300 / AU$10,989
Available since late November
New BC-ZD1 charger and VG-C5 grip (sold separately)
The Sony A1 II went on sale from late November 2024 with a list price of $6,500 / £6,300 / AU$10,989. That's a fraction lower than the launch price of the A1 from all the way back in 2021. In one sense that's commendable on Sony's part, but on the other hand the market has changed, and the A1 series has now has accomplished rivals that offer perhaps 90% of the all-round package but cost much less. Sony needed to be aggressive with its pricing, and it has been to an extent, but the Nikon Z9 in particular looks very reasonable by comparison and the Nikon Z8 and Canon EOS R5 Mark II are cheaper still.
Price score: 3/5
Sony A1 II: specs
Sony A1 II: design and handling
Same design as the A9 III
Smart control layout with handy shortcuts to frequently used features
New dedicated mic for voice memos
In terms of change from the A1, you get a larger 3.2-inch multi-angle touchscreen, with the dual hinge enabling users to tilt and angle the screen for easy viewing at high or low angles whether they're shooting vertical or horizontal. That dual-hinge design also enables you to pull the screen further away from the body and its chunky viewfinder eye-piece, which can otherwise partially obstruct the screen (the A1 II comes with two eye-pieces, one of which has a larger cup).
While we're on the viewfinder, it is again a 9.44m-dot OLED display which is yet to be bettered, however this time the refresh rate is doubled from 60fps to 120fps for a smoother experience, or an even smoother maxi um 240fps refresh rate, albeit the resolution of the display drops.
The A1 II's handgrip is more rounded and all-round chunkier, and I feel like it slots into the hand better than the grip on the A1, though they are similar in depth. There are little refinements too, such as the shutter button being angled slightly differently and easier to press.
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As on the A9 III, there's an additional custom button on the front of the A1 II, which is factory-set to act as a speed boost for continuous burst shooting. The idea is that you don't always want to be shooting at the maximum frame rate, which in this case is 30fps, but you might suddenly need that speed, and the button allows you to tick over at a lower frame rate and get an instant injection of extra frames when you need it.
One feature that caught my eye in the original A1, and has again here, is the max flash sync speed of 1/400 sec. That beats the Nikon Z9 for example, making the A1 II a more versatile camera for flash photography, especially if you like using a wide aperture. However, Sony's own A9 III is more versatile still, with what is effectively has an unlimited flash sync speed.
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The A1 II is also an extremely rugged weatherproof camera, with nicely designed rigid doors on the connection ports that stay out of the way when the ports are in use, while the dual memory card door features a push lock and is a better design than Nikon's, which can easily be knocked open.
Check out our A9 III review to learn more about the A1 II's design – the two cameras share practically the same design.
Design score: 5/5
Sony A1 II : features and performance
Improved image stabilization, up to 8.5EV
Same 759-point AF array, now with AI processing unit for subject detection
30fps burst shooting for up to 153 raw images, now with pre-capture
Sony has delivered one notable hardware improvement over the A1, adding an AI processing unit that was debuted in the A7R V. This should deliver better subject-detection autofocus for photo and video compared to the A1, though we haven't tested the A1 II against the A1, both of which share the same 759 AF point array, to see just how much of a difference it makes.
Having used Sony's previous professional Alphas, I was most keen to test out the new Auto subject-detection autofocus mode. Frustrated by what feel to me like unnecessarily complex subject detection choices that you need to manually select ahead of time – humans, birds, animals, car, insects, planes, trains and so on, I've called on brands to add an auto mode that simplifies the experience. Cue the A1 II and its new mode.
Compared to the dedicated subject detections modes that are still available, there's very little to choose between the performance of the new Auto mode. The Auto option performed equally well for me when shooting portraits of people, locking reliably onto my subject's eyes, and during a soccer game capturing the fast moving pro players in action. That said, I haven't conjured up a scenario specifically for the sake of testing potential weaknesses the Auto mode might have.
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Sony also says the next-gen autofocus is able to recognize the head and body of humans / animals, and that its performance is 30% more effective than the A1's for detecting human and animal eyes, while the camera's autofocus can operate effectively in low light down to -4EV. Until recently if you'd asked me the best autofocus system available I'd say Sony without hesitation, but Canon's latest efforts in the EOS R1 and EOS R5 Mark II are mightily impressive too, especially the new sports priority modes. I couldn't tell you which is better now without running a direct comparison.
Another similarity between this camera and its predecessor is that both can shoot at a burst rate of up to 30fps for a similar length of time before slowing down – a little over 150 raw frames or close to 180 JPEGs. For such occasions, that speed-boost button is infinitely helpful for improving efficiency and workflow by enabling you to adapt your shooting rate.
The A1 II also gets a handy pre-capture feature. Pre-capture is nothing new, although Sony was late to the party, only introducing it to an Alpha camera with the A9 III. Put simply, pre-capture can buffer up to one second's worth of photos – in this case 30 photos – before you fully press the shutter button to start capturing a high-speed sequence. That one second of grace when you're slow to react could be the difference between capturing the moment and missing it completely.
Features and performance score: 4.5/5
Sony A1 II: image and video quality
50MP stills and 8K/30p video
4:2:2 10-bit color depth and Sony's S-Log3, S-Cinetone, plus LUT imports
Pixel Shift and Noise Reduction shooting modes
Sony's 50MP full-frame stacked sensor is a proven performer, delivering sharp stills with up to 15EV of dynamic range. The A7R V's 61MP sensor gets you marginally better detail, but the A1 II is a much faster performer. Furthermore, in-body image stabilization is improved over the A1, and you'll often get slightly sharper end results when shooting handheld, depending on the camera's shutter speed and how steady your hand is.
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Versus the 24MP Sony A9 III for sports, I really appreciated the higher resolution 50MP sensor which gives you extra scope for cropping into images, and which enables a 21MP APS-C mode – with which you effectively extend the focal length of your lens by 1.5x. The soccer photos below were taken from considerable distance with a 400mm lens, but I could crop in and frame exactly how a 600mm lens might look.
Once again Sony's Pixel Shift Multi Shooting mode features, combining up to 16 shots for one larger 199MP composite image. It's not as effective as Canon's new in-camera AI upscaling feature in the EOS R1 / EOS R5 Mark II, especially if there's any movement in your shot. However, in situations such as still lifes in the studio it increases detail by up to 400%. Sony has also added a new Noise Reduction shooting mode that, like Pixel Shift, combines multiple images but in this case for a cleaner image, especially in low light.
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Outright image quality is, in effect, the same as from the A1, which is a good thing, with clean images up to ISO 12,800 from the A1 II's ISO 100-32,000 range. The almost four-year-old sensor has stood the test of time. Where we really see improvements in image quality is in the positive effect of improved image stabilization for handheld shots and even more reliable subject-detection autofocus for shooting animals, vehicles, people, and so on.
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As for video quality, again it's mostly as you were from 2021's A1: 8K up to 30fps, 4K 60fps in 4:2:2 10-bit from the full-width of the sensor, or 4K up to 120fps with a slight crop. Thankfully, the A1 was ahead of its time and the A1 II still holds up today, plus it throws in some new features such as 1/48sec and 1/96sec frame rates for true 180-degree shutter angle at popular cinematic frame rates. It also brings LUT imports (with support for monitor LUT display), plus AI-based Auto Framing à la ZV-E1.
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Having 50MP to play with gives more cropping potential, which can especially be handy for sports photography. There's even a 21MP APS-C / Super 35 mode which effectively extends your lens focal length by 1.5x.
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Image and video quality score: 4.5/5
Sony A1 II: testing scorecard
Should I buy the Sony A1 II?
Buy it if...
You want Sony's best-ever mirrorless camera, no matter the cost It's a modest update of the flagship A1, but there's enough in here for certain photographers to merit the upgrade.
You need speed and quality The A9 III is quicker, the A7R V has a higher resolution 61MP sensor, but the A1 II offers a compelling mix of speed and quality in one camera.
Don't buy it if...
You want the best bang for buck New Nikon and Canon rivals offer almost everything the A1 II does, but for much less money.
You don't need a do-it-all camera Portrait and landscape photography specialists can save by opting for the 61MP A7R V, while sports only shooters can look to the A9 II.
Sony A1 II: also consider
Nikon Z8
The Nikon Z9 should be the A1 II's rival, but the smaller and cheaper-still Z8 has a similar form factor to the A1 II and plenty of similar features, at least on paper. The two full-frame mirrorless cameras shoot high-resolution stills at 45MP (Z8) to 50MP (A1 II), 8K video, and both handle really well. Each camera has minor advantages over the other, but the most striking difference of all is price – you can pick up two Nikon Z8s for the price of one Sony A1 II.
For speed and quality, Canon offers the EOS R5 Mark II, TechRadar's Camera of the year 2024 winner. It was a significant upgrade of the EOS R5, adding serious power under the hood to the 45MP stills and 8K video skills. A newly-designed stacked sensor and second processor improved speed, while new autofocus skills – including sports priority modes – are a match if not better than Sony. Canon's all-in-one full-framer is much cheaper than the A1 II too, although Nikon's Z8 is cheaper still. Overall, the new Canon model could be the most compelling of the three. Pros are spoilt for choice!
I tested a full-production model with final firmware, over two single week periods
Used with multiple lenses, including the FE 28-70mm F2 GM lens and 400mm F2.8 GM OSS
I used it with Sony's Creator Cloud app
I tested a final firmware version of the Sony A1 II ahead of launch, together with the new Sony FE 28-70mm F2 GM lens, for a week. I consequently used it after launch for sports photography. The A1 II's raw files were not readable in editing software at the time of testing.
I've been shooting with a CFexpress Type A card to get the best possible performance from the camera, and recorded burst sequences at TechRadar's standard camera testing settings: 1/250 sec, ISO 200, and continuous AF.
Sony's Creator Cloud app works with the A1 II, and I used the app to remotely shoot images with the camera and upload images too. I shot portraits of humans and animals with the various subject-detection autofocus modes.
I've also tested the A1 II for pro sports, and in a range of weather conditions and various times of day / night.
Apple unveiled the latest version of its professional video editing software, Final Cut Pro 11. The new release includes a host of new features, including an AI masking tool, automatic caption generation and spatial video editing.
Final Cut Pro 11’s Magnetic Mask allows users to isolate people or objects in a clip without a green screen.
Transcribe to Captions is powered by an Apple-trained large language model that transcribes spoken audio.
The new Final Cut Pro 11 will also let users edit Spatial Video captured via the iPhone 15 Pro series, iPhone 16 series or Canon R7...
Apple is rumored to be launching the finalized versions of iOS 18.2 and iPadOS 18.2 in early December. Ahead of that, today the company has released the first public beta builds for both of them. You can now enroll your iPhone or iPad into the Apple Beta Program to get the 18.2 beta update if you so wish, but do keep in mind that bugs are inevitable with such releases.
iOS 18.2 brings with it more Apple Intelligence features, including Image Playground, a dedicated app for generating images from text prompts. This is also integrated into Messages, Notes, and Freeform.
Apple...
Last month, Apple released iOS 18.1 with the first Apple Intelligence features, but there are still many more to come - iOS 18.1 only includes a small subset of everything Apple announced back in June.
The next batch of AI features will arrive with iOS 18.2 in early December, according to Bloomberg's Mark Gurman. With that release you will get ChatGPT integration, the Image Playground app, as well as Genmoji.
Genmoji
The update is currently scheduled to drop the week of December 2, so very early indeed. iOS 18.2 will offer AI features in varieties of English beyond the American...
At its grand event in China today, Xiaomi unveiled the 15 and 15 Pro flagship smartphones, and it also presented the newest version of its Android skin: HyperOS 2.
This introduces three "core technological innovations" to devices sold in China - HyperCore, HyperConnect, and HyperAI. Together, these should work to offer a "fresh, advanced experience in fundamental functionality, cross-device smart connectivity, and AI interactions", whatever any of that means.
HyperOS 2 comes with a new scheduler, as well as improved memory and I/O resource management, a redone rendering pipeline,...
Honor is unveiling the Magic7 flagship series on October 30, and the brand keeps on teasing the devices. We now have a new video teaser for the vanilla Magic7 model, which is seen here in Chaoha Gold, presented by Chinese actress and singer Zhu Zhu, who has become Honor's newly appointed Art Aesthetic Ambassador.
Honor says this colorway captures "the beauty of the morning light". The brand has also released the following promo shots featuring the hue.
Honor Magic7 in Chaoha Gold, presented by Zhu Zhu
Additionally, the Magic7 series devices are now confirmed to use the...
Announced last week, the new Apple iPad mini (2024) is now available. The new slate comes with 128GB storage for $500, double what its predecessor had. This is for the Wi-Fi only model, but there is also a Wi-Fi+Cellular version available for $650. If you need more storage, 256GB and 512GB options are available as well.
The key upgrade is the Apple A17 Pro, aka the iPhone 15 Pro chipset but with some downgrades. This, along with the extra RAM (8GB), allows the new mini to run Apple Intelligence.
Apple Intelligence will arrive as a software update soon-ish – iPadOS 18.1 will bring...
The Oura Ring Generation 4 is better than the Samsung Galaxy Ring – provided, that is, you subscribe to the $5.99-a-month Oura Ring membership program. It’s more comfortable thanks to the lack of nodules, it’s got theoretically better heart rate, blood oxygen and skin temperature recognition thanks to the way its sensors are designed, an AI ‘Oura Advisor’ service, sophisticated women’s health tracking insights, ‘stress’ and ‘resilience’ metrics along with all the features available on the app to previous-gen Oura Ring users.
It’s a wonderfully-designed Ring, supremely comfortable to wear at night thanks to the lack of protruding inner nodes, easy on the eye, and available in six metallic finishes, all externals comprised of tough titanium. The redesigned app is great, providing detail and context missing in other smart rings with the use of timelines and easy-to-add ‘tags’. Battery life is good, with the Oura Ring matching expectations and lasting around six days as advertised with multiple workouts.
Automatic workout tracking also works terrifically, and is now able to be used for more than walking and running. The ring is able to correctly identify up to 40 different workout profiles, and I really enjoyed this aspect: it correctly identified running and yoga after I listed them as two of my most common workout types. I tried one of the guided meditations from the app’s Explore content section and felt as though it was comparable to other mindfulness services, like the Calm app. It really does feel like a futuristic wearable in every respect, from its design to its performance.
However, it’s also pricier than its contemporaries. The Samsung Galaxy Ring and Ultrahuman Ring Air are expensive wearables, but once you buy them, that’s it. The Oura Ring is also a premium device, starting at $349 / £349 (Australia pricing is TBC) with the added subscription acting as a paywall to access almost all features other than your Readiness, Activity and Sleep scores. I can understand a premium device demanding a premium price (I recently gave the pricey Garmin Fenix 8 a coveted five-star rating) but the ongoing nature of the subscription means the Oura Ring does lose half a point in the value stakes.
Garmin also continues to add new features to its devices via software on a regular basis, just like Oura. Unfortunately, Oura makes you pay for these, and only gives you a one-month free trial; comparable services, like Fitbit Premium, often give you six months free as an incentive to sign up. That said, it’s a really excellent service, and I can’t recommend it enough – if you can afford it. If you’re on a budget, though, rival smart rings offer almost as much versatility in a better-value package.
Oura Ring 4: Price and availability
$349 / £349, with Australia prices TBC
$5.99 subscription (priced in USD across all regions)
Some colors incur an additional cost
As previously stated, the Oura Ring 4 starts at $349 / £349, with Australia pricing TBC as it’s currently unavailable in that region. Some designs and colorways cost more, with Rose Gold being the most expensive at $499 / £499.
The Oura Ring Membership, which is required if you want to unlock the ring’s full potential, costs $5.99; you get one month free when you purchase the ring. As mentioned above, If you’re going to buy the ring, you really have to subscribe to see its full potential.
The Oura Ring’s closest rival, the Samsung Galaxy Ring, costs $399 / £399 (around AU$750). That’s $50 / £50 than the base-model Oura Ring, but with no subscription attached, and other smart rings tend to hover around this price or cheaper. I don’t think the subscription is poorly priced, but as with a Whoop or a Fitbit, it smarts to pay a premium for the device, only to then have to keep paying in order to access your own data.
Value score: 3/5
Oura Ring 4: Design
Simple and elegant
More comfortable than the Generation 3
Redesigned app
The Oura Ring 4 is beautifully designed, and makes several leaps forward ahead of its competitors. All colorways are made of titanium now, with options of Black, Silver, Brushed Silver, Gold, Stealth (gray) and Rose Gold available. A notch on the underside of the ring shows which orientation it should be worn in.
It doesn’t have the concave design of the Samsung Galaxy Ring to protect its surface: its body is more of a traditional ‘straight’ wedding ring design. It’s tough, and should withstand a bit of beating up, but if you care about the look of your ring you will want to go careful. After a week of wear I can see some very light scratching on the surface of my Brushed Silver model, and I’m certainly too nervous to wear it to the gym without gloves.
However, the important changes here are on the underside of the ring. Gone are those skin-contact nodes, and in their place are flat sensors. These sensors are, Oura says, better at detecting signals than those on the previous models, and the ring can now be twisted 30 degrees in any direction and still take an accurate sensor reading thanks to the option of new pathways for the LED’s signals to travel. The other upside of the ring’s lack of three-dimensional nodes is that it’s more comfortable than ever to wear, especially for sleeping. It’s quite thick for a ring (but not for a smart ring, I suppose) but unlike even the best smartwatch it can be worn either to bed or during the day, and in either case you could genuinely forget you’re wearing it.
The Ring now has more sizing variety than ever, ranging from sizes 4 to 15. The larger sizes offer slightly longer battery life, up to eight days in comparison to the old Oura Ring’s maximum of seven. Of course, it also means those with slender fingers and thicker fingers can get an Oura Ring too.
The app has also seen a comprehensive redesign. Following the lead of Fitbit Premium, all content is organized across three tabs (Today, Vitals and My Health), with additional granular features available via a drop-down menu at the top-left of the screen. It’s simple and intuitive to navigate, showing your scores at the top of the page and providing options to break each one down into more detail if you want to. It’s really intuitive to use, and a logical progression from the old app.
Design score: 5/5
Oura Ring 4: Features
Sleep, Activity and Readiness scores
Underpinned by other metrics such as Resilience
AI health tool
There’s a whole bunch to talk about here. The Oura Ring 4 goes some way towards making itself a real fitness tracker, rather than a passive health monitor, by automatically detecting up to 40 kinds of workouts. It still doesn’t have onboard GPS (understandably, as it’s tiny) but it can crib from your phone’s GPS if you enable location settings.
The three main scores are Sleep, Activity, and Readiness, and each one can be broken down into an inordinate amount of granular detail. Activity, for example, can be broken down into separate factors such as ‘move every hour’, ‘meet daily calorie goals’, ‘training frequency’ and so on. The Timeline, a feature unique to Oura as far as I know, allows you to add context to binary data by adding tags at certain points like ‘alcohol’ or ‘yoga’ or ‘grief’. If a tag doesn’t suit your needs, you can save your own note, which creates a comprehensive health journal, and a better reason to scroll back through the app.
You can identify trends using specific information, such as deep-sleep states or heart-rate variability over a year. Other interesting metrics include Resilience, which details how well you respond to sources of stress, and Cardiovascular Age, to identify how healthy your heart might be. If you’re 32 and you have the heart of a 25-year-old, it’s likely that you’re doing pretty well. If you have a 45-year-old heart? You might want to do a bit more cardio.
Elsewhere, the app packs an AI health tool called Oura Advisor under the beta-testing program, Oura Labs. Asking this AI questions like “How can I improve my running speed?” offers good (if generic) advice, and responds to follow-up questions. Women’s Health tracking is reportedly detailed and accurate (although, of course, I haven’t tested this particular feature myself). All this builds on an absolute ton of app-based features that were already available in previous versions, ready for health nerds to dive into. Full marks.
Features score: 5/5
Oura Ring 4: Performance
Battery performs as described
Metrics are interesting and easy to navigate
Automatic workout tracking is responsive
I really enjoyed using the Oura Ring 4. I drained its battery down, which for my Size 10 ring took five and a half days of constant use, including several workouts. It was comfortable to wear, and I only took it off a handful of times, such as when doing the washing up. The Ring picked up two separate runs automatically, and offered comparable stats to my smartwatch, minus the more specific stride and cadence information I get from Coros.
Sleep tracking was highly accurate: Oura boasts some of the best sleep tracking in the business, said to be comparable to a professional polysomnography machine, and it didn’t disappoint. It clocked a night of ‘fair’ sleep when my wife and I stayed with a friend, including the correct periods of wakefulness and an accurate wake-up time, rising to ‘good’ when I was back in my own bed the following evening. I added a ‘stay elsewhere’ tag to that night on my Timeline, and I can reuse that tag whenever I sleep in a bed that’s not my own from now on.
The metrics I received were interesting and easy to navigate (however, they are orientated for long-term use, so Oura is still calculating things like my Cardiovascular Age as it requires around two weeks of use to do so), and the in-app meditation content was more or less comparable to alternatives such as Calm. I completed several different sessions, and enjoyed the experience both times.
Performance score: 5/5
Oura Ring 4: Scorecard
Oura Ring 4: Should I buy?
Buy it if...
You’re excited about wellness
Data nerds are going to love the depth they can go into with this tiny device.
You want to track sleep
Oura’s sleep-data harvesting is pretty much the gold standard.
You hate smartwatches
This is the device to replace your smartwatch while you wear a snappy analog number.
Don't buy it if...
You’re on a budget
Oura’s ongoing subscription is essential, making its already-premium price a bit of a slap in the face.
You need GPS
Need dedicated GPS data for outdoor sports? Save your cash and get a good running watch.
You like staying connected
Want a wearable for maps, checking Whatsapp messages, and taking calls? Smart rings aren’t for you.
Also consider
How I tested
I wore the Oura Ring for a week, draining the battery down completely and sleeping with it every night. I went on several runs, comparing its health stats to those from a Coros smartwatch, and tried some of its in-app meditation content. I tested Oura’s Health Advisor service, the Timeline functionality, and dove into the app as much as possible.