Agorapulse is a software package that lets you take better control of your social media management tasks. It can be used by medium-sized businesses and upwards, along with agencies that focus solely on social media activity.

It’s engineered to work seamlessly with popular social media tools, including the likes of X (Twitter), Instagram, Facebook, LinkedIn and YouTube. As of 2026, TikTok, Pinterest, Threads, Bluesky, Reddit, and Google Business profiles are also supported.

The great thing with Agorapulse is that it can amalgamate numerous social media management tasks and bring them all under one roof. That means it can be used to create and post content, make better contact with end users, and also keep tabs on how well content posts are performing.

Especially with the new AI features that have been rolled out across all plans, it's a compelling yet reasonably-priced option for managing your social media marketing workflow.

• Sign up for a Agorapulse plan.

Plans and Pricing

Agorapulse offers a 30-day free trial (no credit card required) so you can explore its full feature set before committing to anything. There's also a permanent free plan for individuals, though it's limited to three social profiles and a modest post-scheduling cap, making it more of a tasting menu than a long-term option.

If you're ready to go beyond the basics, Agorapulse's paid tiers are now structured around four plans: Standard, Professional, Advanced, and Custom. Pricing is per user per month though, which is worth keeping in mind if you have a larger team.

The Standard plan starts at $79/user/month (billed annually) with unlimited post scheduling, a unified inbox, basic reporting, and the full suite of AI writing tools. It's a solid entry point for solo social media managers or small teams getting started.

Professional ($119/user/month annually) adds approval workflows, ad comment moderation, Instagram product tagging, and a link-in-bio tool. It's the sweet spot for growing teams that need tighter collaboration controls. Stepping up to Advanced ($149/user/month annually) brings bulk scheduling, shared content calendars, advanced ROI and ads reporting, and competitor benchmarking.

At the top end, the Custom plan is designed for large teams and enterprises. It includes unlimited social profiles, AI-powered reply suggestions, SSO, custom roles, multi-step approval workflows, and priority support with a dedicated Customer Success Manager. That said, you'll need to contact the Agorapulse sales team for a tailored quote if you want to be on the Custom plan.

AI features

Agorapulse has made AI a core part of the platform rather than an afterthought, with most new features available across all paid plans. Its primary AI Writing Assistant helps you generate captions and post copy directly inside the publishing composer. Then the Organization Context AI lets you set your brand's tone and direction so every piece of AI-generated content stays on-brand.

The platform also introduced AI-generated alt text in 2025, covering Facebook, LinkedIn, Bluesky, X (Twitter), Instagram, and Threads. It works in 38 languages, which is a nice touch for internationally active teams. Separately, AI summaries are built into the reporting section, giving you a plain-language digest of your key performance data.

On the engagement side, Best Time to Publish uses AI to surface smart scheduling recommendations based on when your audience is most active. The Custom plan goes a step further with AI reply suggestions, which draw on your past conversations to propose contextually relevant responses in the inbox.

Most recently in January 2026, Agorapulse launched a ChatGPT and Claude integration via a self-hosted Model Context Protocol (MCP) server. This lets you create and manage social content, track engagement, and organise your calendar directly from within ChatGPT or Claude. It's one of the more forward-thinking integrations in the social media management space right now and available to all plan users.

Basic features

The same goes for engagement tools, with the ability to manage Google My Business reviews, provision for an advanced social inbox, social CRM tools, comment monitoring and an automated inbox assistant all forming part of the potent feature set. Agorapulse also bristles with plenty of reporting tools, particularly on the higher-end packages with lots of functionality that assist you with working out your return on investment (ROI).

One of the surefire appealing aspects of Agorapulse is that it can be used on several different levels, depending on need. The software can also be boosted, with all paid plans being fully scalable with user count based pricing.

Core features

Meanwhile, the core feature set within Agorapulse centers around publishing, engagement and reporting. As you’d expect, the Free edition is thinner around the edges, with only 10 scheduled posts allowed at any time. This is compared to the unlimited capacity of the Standard or Professional editions. There’s plenty of publishing power too, with the likes of content labelling, and a unified calendar adding more muscle to the package.

If you commit to the Advanced edition, you’ll see the features and functionality explode with an unlimited asset library and bulk scheduling, along with the ability to assign and approve posts. Calendar sharing is more substantial here too.

Premium features

It’s really worth considering some of the premium add-ons that you can get in order to increase the potential of Agorapulse. You can choose from the likes of Power Reports, shared calendars, and Competitive Benchmarking, all of which add extra weight to the software. If you’ve gone for the Custom edition, this can be tailored even more to suit individual needs.

Interface and in use

Mounting successful social media campaigns can mean juggling lots of plates at the same time in order to get the job done effectively. Luckily, Agorapulse has developed an interface that is perfectly suite to time-poor executives, who need to dip in and out again, sometimes on the go. Indeed, the app side of things offers another helping hand with this, allowing you to co-ordinate campaigns no matter if you’re working in the office, remotely or on the move.

Support

For many business making their first foray into the world of social media management it’s the levels of support that often make the difference in signing up, or not. Agorapulse offers plenty of help on that front. There’s a dedicated support portal, which shares a similar setup to many others in this field, complete with searchable help topics and tutorials.

Lookout too for a raft of additional customer support options including email, live chat, and video depending on your plan. The options become more extensive as you move to the more expensive packages, but help is never far away no matter which of the editions you adopt. The enterprise-focused Custom edition really tops it off though, with one-to-one training as well as a dedicated account manager.

Competition

The social media management marketplace is a hotbed of activity, with plenty of options aimed at helping businesses get more from their campaigns. As an alternative to Agorapulse, you can take your pick from hugely popular options that include SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly and Hootsuite, all of which are very decent competitors worthy of consideration.

Verdict

Agorapulse will meet the social media management needs of any type of business, but it’s best suited to larger concerns and agencies, which can fully exploit its potential.

The reporting capabilities in particular make Agorapulse a potent provider of data. If you’re running concerted social media campaigns, this software will be able to give you lots of information to justify your return on investment.

When combined with the bevy of new AI features that are accessible to free and paid users alike, its offer is hard to beat. Still, the per user pricing is something to be wary of if you have a large team but your social channels aren't mature enough to justify the added costs.

• You can signup to Agorapulse here.

GetResponse was founded in 1998 by an entrepreneur named Simon Grabowski, making it one of the oldest email marketing software in existence. For reference, Google was founded in that same year and popular apps like FaceBook and Instagram didn’t even exist back then. 

The company formed out of Grabowski's need to send emails to multiple subscribers and started as Bizmaker, later renamed Implix, and again, GetResponse. By 2003, the company employed 6 people and by 2010 employed 100 people. In 2012, the company released mobile apps for iOS and Android, which helped boost its popularity. 

Today, GetResponse has grown well beyond basic email marketing into a capable all-in-one platform, with solid automation, a website builder, and a growing suite of AI tools. It's especially well-suited to small businesses and content creators who want multiple marketing channels under one roof. Pricing scales up quickly once you need advanced features, but there's genuine value at every tier.

GetResponse: Plans and pricing

GetResponse offers a free plan alongside three paid tiers — Starter, Marketer, and Creator, plus an enterprise-level offering called MAX. All plans are scaled by contact list size, with options ranging from 1,000 up to 100,000 contacts.

The Free plan supports up to 500 contacts and allows 2,500 newsletter sends per month. It includes a basic website builder, signup forms, and limited landing pages (capped at 1,000 unique visitors per month). Emails sent from the free plan carry GetResponse branding, which you can only remove by upgrading. You also get a 14-day free trial of all premium features when you first sign up.

The Starter plan starts at $19/month (billed monthly) for up to 1,000 contacts, with unlimited email sends, autoresponders, AI email generation tools, and unlimited landing pages. It's a strong entry point for solo marketers and small businesses getting their feet wet with automation.

The Marketer plan, starting at $59/month for 1,000 contacts, is where GetResponse's full automation power becomes accessible. You get advanced event-based workflows, contact scoring, web push notifications, ecommerce integrations, and multi-user access for up to three team members.

The Creator plan starts at $69/month and is aimed at content creators and online sellers. It adds webinars for up to 100 attendees, an AI course builder, paid newsletters, and support for up to five users — all on top of everything in the Marketer plan.

For larger businesses, GetResponse MAX (enterprise) offers dedicated support, SMS marketing, single sign-on, unlimited users, and transactional email. Pricing is custom and requires contacting the sales team directly.

You can save 18% by paying annually for a 12-month plan, or 30% by committing to 24 months.

How does GetResponse use AI?

GetResponse has integrated AI tools across several areas of its platform, making it one of the more AI-forward options in the email marketing space. The most prominent is its AI email generator, which can produce both copy and design in one go.

Rather than starting from a blank canvas, you describe your campaign and it drafts a complete email with layout, images, and text included. We found the AI a useful starting point, even if you'll want to refine the output before sending.

But the AI Campaign Generator goes a step further. Give it a business description and a goal, and it can spin up a full marketing funnel, including landing pages, email sequences, and calls to action. It's not a magic button, but for marketers short on time or ideas, it meaningfully speeds up the setup process.

For ecommerce users, GetResponse offers AI-powered product recommendations that analyze each customer's browsing history, preferences, and purchase behavior to surface relevant products automatically in both emails and on your website. It's worth noting this feature is only available on the MAX plan however, putting it out of reach for most users on standard tiers.

Content creators on the Creator plan also get access to the AI Course Wizard, which can transform your existing content like blog posts, documents, and other materials into a structured online course in roughly 30 minutes. There's also an AI website builder that generates a personalized website for you to customize.

Across the board, AI in GetResponse is practical and production-focused rather than experimental, which feels like the right fit for its core audience.

GetResponse: Features

GetResponse has grown far beyond a straightforward email tool. Today it bundles email marketing, marketing automation, landing pages, a full website builder, webinar hosting, sales funnels, ecommerce integrations, and an AI course creator into a single platform. For a solo entrepreneur or small team, that kind of consolidation is a genuine time-saver.

The email marketing toolkit remains a standout. You get a drag-and-drop email editor, a library of hundreds of responsive templates, unlimited autoresponders on all paid plans, and a range of segmentation options to personalize your messaging. Automation workflows let you build branching sequences triggered by user behavior, purchases, link clicks, or custom tags.

GetResponse also earns points from us for its conversion funnel tools. Unlike most email platforms, it ships with pre-built funnel templates for lead magnets, product launches, and webinars, tying landing pages, emails, and checkout flows into a single system. Webinar hosting for up to 100 attendees (Creator plan) is still a relatively rare feature in this price range.

The platform's integrations cover popular ecommerce and CRM tools, including Shopify, WooCommerce, Magento, Stripe, and PayPal, with Zapier extending the reach to thousands of third-party apps. The one notable gap for power users is the absence of a full-featured CRM with pipeline management, though. GetResponse handles contact scoring and segmentation well, but it's not a replacement for a CRM.

GetResponse: Interface and in use

Getting started with GetResponse involves simply creating a new account by entering your name, email address and a new password. Complete a short questionnaire about your marketing goals and land in the main dashboard — no credit card required for a free account. New users also unlock a 14-day trial of all premium features, giving you time to explore the full platform before committing to a paid plan.

The dashboard itself is clean and easy to navigate, with a left-side menu that lets you jump between modules divided into campaigns, automations, landing pages, and more. The drag-and-drop email editor is the centerpiece: you can add blocks, preview on mobile, and test links without having to leave the editor.

There's a slight learning curve if you want to build complex automations, but the visual workflow builder helps considerably. But one design choice worth flagging: some advanced features like the full automation builder or webinar tools are tucked away in plan-gated areas, which means you might not discover them until you upgrade.

GetResponse: Support

GetResponse offers support through live chat and email, and both channels are accessible to free and paid users alike. Chat is available in English during extended hours (7 AM–11 PM on weekdays and 7 AM–9 PM on weekends, GMT+1), with a 24/7 chatbot covering off-hours queries. Email support is available round the clock in English, Polish, German, Spanish, Portuguese, French, and Italian for an international user base.

There's no phone support, which remains a notable omission, especially for users running time-sensitive campaigns. That said, GetResponse's Help Center is well-stocked with guides, tutorials, and API documentation covering most common scenarios. Live webinars run regularly and often include hands-on demos for platform features, which we find more useful than static documentation for complex tasks like automation setup.

MAX plan subscribers get an elevated support experience: a dedicated Customer Experience Manager who acts as a single point of contact, familiar with your business and marketing goals. For enterprise users managing large lists or complex workflows, that kind of personalized support is a meaningful differentiator.

GetResponse: The competition

An industry leader in the email marketing space, but that doesn’t mean that GetResponse is the right option for all. 

Constant Contact remains a popular competitor, which is quite ideal for those needing a simple, beginner-friendly platform without being overwhelmed with a ton of advanced features. Prices start at a competitive $12 per month, with the email marketing tools complemented by the platform’s excellent landing page builder. 

Another option worth considering is MailChimp. For over two decades, it has been providing industry-leading email marketing solutions, with its service continuing to improve every year. It has an excellent “free forever” plan with streamlined integrations such as a creative assistant, marketing CRM, and a website builder.

GetResponse: Final verdict

Putting this all together, there’s plenty of reasons that GetResponse gets lauded as the number-one email marketing platform worldwide. This is because it is affordable, offers a great free trial, and has excellent customer service. 

The drag-and-drop email builder is great for novices, while still remaining a powerful option for creating highly customized emails. The free forever plan is also worth mentioning for a smaller business just starting out. 

The bottom line is that if you’re looking for a competitively priced email marketing program that’s backed by a suite of other tools, GetResponse easily makes it to the short list of contenders worth looking at. 

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Omnisend is a platform for e-commerce business owners to market to their customers. You can use it to send bulk messages via email or SMS to entice subscribers to buy your product.

Omnisend began in 2014 as an email marketing platform named Soundest. Three years later, it changed its name, and in 2018, it added SMS marketing features. In 2019, Omnisend became one of the top-five marketing apps on Shopify and in 2020, the company opened a U.S. office.

This platform serves over 100,000 customers worldwide and employs over 180 people at three offices.

Omnisend: Plans and pricing

Omnisend offers four tiers: Free, Standard, Pro, and Custom. The Free plan lets you send up to 500 emails per month to a maximum of 250 contacts, and includes access to the full Omnisend feature set — a generous offering for new or small stores. However, all outgoing emails carry the Omnisend branding until you upgrade.

The Standard plan starts at $16/month for up to 500 contacts and scales automatically as your list grows. It gives you 12x your contact count in monthly email sends, unlimited web push notifications, and live chat support. The Pro plan starts at $59/month and unlocks unlimited email sends, a monthly SMS credit equal to your plan cost (e.g., $59/month gets you roughly $59 in SMS credits), advanced reporting, and priority support. Larger teams with high-volume needs can also reach out for a custom enterprise quote.

Pricing at Omnisend is contact-based rather than email-volume-based, which means your monthly cost will rise automatically as your subscriber list grows. New subscribers can save 30% on their first three months by paying upfront at signup.

How does Omnisend use AI?

In 2025, Omnisend launched a comprehensive AI suite aimed at reducing the manual workload of email marketing while improving personalization at scale.

Their centerpiece is the AI Email Writer, a generative tool that drafts complete, branded email campaigns based on a short prompt. The system draws on your brand's tone of voice, logo, fonts, and colors to produce output that feels consistent with your existing marketing without requiring manual style configuration.

Alongside the Email Writer, Omnisend introduced a Subject Line Generator that produces multiple high-converting subject line options based on historical performance data from millions of campaigns. There's also a Preheader Generator that works in tandem, helping you optimize the short preview text that appears alongside subject lines in email clients. Both tools support A/B testing.

On the personalization side, Omnisend added an AI-Powered Product Recommender that analyzes each subscriber's browsing and purchase history to automatically insert relevant products into emails. Initially available for automation workflows, the feature is being extended to standard campaign sends. It works with Omnisend's existing Dynamic Content Personalization system, which already supported showing or hiding content blocks based on subscriber attributes.

Perhaps the most useful AI addition for growing teams is the AI Segment Builder, currently in beta. Rather than building audience segments by manually configuring filters, you can describe the audience you want in plain language. For example, "customers who bought jeans last winter" or "subscribers who haven't opened an email in three months" will generate the corresponding segment automatically.

AI tools are available across all plans, including the free tier.

Omnisend: Features

Omnisend is one of the more feature-complete marketing platforms in the ecommerce space, covering email campaigns, SMS, web push notifications, automation workflows, segmentation, forms, and landing pages — all from a single dashboard. Its depth is especially apparent for Shopify, WooCommerce, and BigCommerce users, who benefit from native one-click integrations that automatically pull in product catalogs, order data, and customer behavior without any manual setup.

Email marketing sits at the core of the platform. You get a drag-and-drop builder with roughly 350 pre-made templates, a Product Picker that lets you insert store items directly into emails, and built-in discount code generation that syncs automatically with your connected store. Omnisend also supports campaign A/B testing, a Campaign Booster that automatically resends to non-openers with a fresh subject line, and a click map that visualizes engagement by geography.

Moreover, Omnisend ships with a solid library of pre-built workflows like welcome series, cart abandonment, browse abandonment, post-purchase follow-ups, birthday messages, and more. All of these workflows can be customized via a no-code editor. Each workflow also supports multi-channel branching, so a single automation can send an email, wait for a response, then trigger an SMS or push notification depending on how the subscriber behaves.

But the platform could stand to improve its reporting flexibility for Standard plan users, who have less access to segment-level analytics and historical data compared to higher tier subscribers. The template editor also has some design constraints that more experienced marketers may find limiting.

Omnisend: Interface and in use

Getting started with Omnisend is straightforward. You can register using an email address, a Shopify account, or a Google login. Then the onboarding flow walks you through connecting your ecommerce store right away. Once connected, Omnisend begins pulling in your product catalog and customer data automatically, so you can start building campaigns without any manual data entry.

This platform also received a notable interface refresh in May 2025, with a redesigned sidebar, updated icons and typography, and a general reduction in the number of clicks required to complete common tasks. Now, the experience feels cleaner and more modern than it did at launch.

Navigation is divided into logical sections like Campaigns, Automations, Audience, Forms, and Reports — with most features discoverable without consulting documentation. That said, the email editor can still feel a little rigid for users who want to build highly custom layouts, as some content blocks limit design flexibility.

For new users, the learning curve is fairly gentle. Pre-built automation templates and guided setup flows do most of the heavy lifting, and the platform's help documentation is thorough.

More advanced features like dynamic content personalization and custom segmentation take a bit more time to master, but they don't require technical skills. Overall, Omnisend strikes a reasonable balance between being approachable for beginners and capable enough for growing ecommerce teams.

Omnisend: Support

One of Omnisend's most frequently praised qualities is the accessibility of its customer support. Unlike many competing platforms that restrict live support to paid subscribers, Omnisend offers 24/7 live chat support to all users, including those on the free plan. This is a meaningful differentiator for small stores or early-stage businesses that want a safety net while they're learning the platform.

For paid users spending $400 or more per month, Omnisend assigns a dedicated Account Expert who can assist with onboarding, migration from other platforms, and ongoing campaign strategy. This tier of support is primarily relevant to larger operations, but it's a reassuring option to know exists. Standard and Pro subscribers also get priority access to the support queue and access to a growing library of on-demand video training, live workshops, and email marketing guides.

Beyond direct support, Omnisend maintains a comprehensive help center, an active community forum, and a blog that frequently covers best practices, platform updates, and ecommerce strategy. User reviews across platforms like G2 and Capterra consistently highlight the support team's responsiveness as a standout feature, which is a useful signal for businesses that depend on fast resolution when something goes wrong.

Omnisend: The competition

There’s no shortage of email and SMS marketing platforms competing with Omnisend, but two notable examples are MailChimp and Klaviyo.

MailChimp is an effective email marketing platform tailored for broad usage, while Omnisend is designed primarily for e-commerce users. Klaviyo is built primarily for e-commerce businesses like Omnisend and offers similar features, but it's more expensive.  

Omnisend: Final verdict

If you own an online store and want to market products to existing customers or potential customers as easily as possible, Omnisend is an ideal tool. You can create different types of campaigns and send them using email, SMS, or push notifications. Afterward, you can get detailed reports to monitor the performance of your campaigns and make adjustments where needed.

Yet while the 2025 update helped modernize the interface, we still think Omnisend's editor needs some UI improvements to compete with other modern no-code tools in this space.  

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VerticalResponse has been in the email marketing game since 2001 — long enough to earn a reputation as one of the more dependable names in the space. The platform has powered campaigns for over 1.4 million businesses and it's easy to see why. It strips away the complexity that puts so many people off email marketing and makes the whole process approachable, even if you've never run a campaign before.

That said, the platform has evolved considerably since its early days. Alongside its core email tools, VerticalResponse now offers landing page creation, survey functionality, automated follow-up emails, and an AI-powered content assistant to help you write faster and smarter. In this review, we take a close look at where VerticalResponse stands today, including its updated pricing, newer AI features, and whether it still holds its own against a crowded field of competitors.

Plans and pricing

VerticalResponse currently offers two email marketing plans, Basic and Pro, along with a Pay as You Go option for occasional senders. Pricing is contact-based, meaning your monthly rate increases as your list grows. Both plans allow unlimited email sends, so you're never penalized for sending more.

The Basic plan starts at $13/month for up to 500 contacts, and includes core email tools, unlimited landing pages, live customer support, automated follow-up emails, and customizable pop-up forms. Test Kit credits (for email previewing) are available as an add-on purchase.

The Pro plan starts at $19/month for up to 500 contacts and adds advanced reporting, delivery rate review, A/B subject line testing, and 10 included Test Kit credits per month.

For those who send emails occasionally, Pay as You Go lets you purchase credits rather than commit to a monthly plan. The starting rate is $30 per 1,000 email credits (for purchases of 200–1,000 credits), with the cost per thousand decreasing significantly for larger volumes.

VerticalResponse also offers a Surveys add-on. The free tier supports unlimited surveys with up to 10 questions and 100 respondents each. The paid Surveys Basic plan costs $19/month and removes those limits entirely.

A 60-day free trial is available with no credit card required. Non-profit organizations can apply for a 50% discount on all Pro plans.

AI tools

VerticalResponse has added an AI Content Assistant to its platform, designed to help you write email copy faster. It can generate a subject line, draft body text, and come up with a call to action. You describe what you're looking for and the assistant produces ready-to-use content, which you can then refine within the email editor.

The assistant is integrated into the existing editor rather than sitting as a separate tool, which keeps the workflow smooth. You don't need to leave your draft to use it. This kind of embedded AI assistance is increasingly standard across email platforms, but the implementation here is straightforward enough to suit the platform's non-technical audience. You don't need to know anything about prompting or AI to get useful results from it.

That said, the AI features here are more foundational than what you'd find on platforms like Mailchimp or HubSpot, which have invested heavily in predictive send-time optimization, AI-driven segmentation, and personalization at scale. VerticalResponse's AI Content Assistant is focused squarely on content generation, making it best suited to users who want a writing shortcut rather than a sophisticated intelligence layer across their entire campaign strategy.

Features

VerticalResponse is firmly focused on doing a handful of things well rather than trying to be everything to everyone. You get a clean drag-and-drop email editor, contact list management, HTML editing, mobile-responsive templates, automated follow-up emails, A/B subject line testing, and a landing page builder. It's a well-rounded core set that covers the needs of most small to mid-sized businesses.

One area where VerticalResponse stands out is its Test Kit, which lets you preview how your email looks across 50+ apps, devices, and browsers before you hit send. It operates on a credit system, which makes it accessible without locking it behind expensive plan tiers. The landing page builder is another highlight, offering SEO tools, self-hosting options, and web forms. It may prove useful for businesses that want to create a campaign destination without a full website.

Where the platform shows its limitations is in automation. The workflow builder doesn't offer the kind of visual, branching logic you'd find in more advanced tools like ActiveCampaign or Klaviyo. Automated follow-up emails are included, but building complex conditional sequences isn't really what this platform is designed for. Similarly, the template library is relatively modest in size, and some users have noted the designs feel dated compared to competitors.

Integrations cover essentials like Salesforce, Ecwid, JotForm, and Magento along with a developer API for custom connections. For a platform pitched at non-technical users, though, the integration ecosystem is less robust than some rivals. At its current price point, VerticalResponse delivers genuine value for straightforward email campaigns, but growing businesses with more complex needs may find themselves outgrowing it sooner than expected.

Setup

When we tried it, we found the setup process to be quick and simple. It started with entering our email address into the Start Free Trial box on VerticalResponse’s homepage, and then we were instantly redirected to a standalone sign-up page.

Next, we entered our login credentials and were given instant access to the Get Started page on the VerticalResponse web app. There’s options to follow the prompted setup instructions, or to explore the site independently. Follow the prompts, and in short order you’ll be asked to create your first email list. If you don’t want to do this, then just cancel the pop-up, and simply explore the site manually, as we did.

Performance

For the creation of emails and landing pages, the steps are particularly straightforward- with quite professional results. Those new to email marketing will feel comfortable using this interface with a minimal learning curve.

The VerticalResponse interface is quite clean, simple, making it very easy to navigate. Tabs get arranged over two tiers: the upper with Messages, Contacts, Forms, and Surveys, and below is Upload New List, Create Sign Up Form, Create Segmentation–or sub-groups, and Create Landing Page.

This thoughtful layout is organized, and ensures all key features are easily accessible. This makes the whole process, from creation of a bespoke email template, to sending it out, as easy and time-efficient as possible.

Adding contacts can be done individually, or imported in bulk. This process is quick and easy, and as the contact information gets added it is instantly displayed.

Security

It took plenty of digging to get some info on how VerticalResponse protects the data it handles. Frustratingly, we were unable to locate any references to security on its website.

To find out ultimately, we had to do a Google search. This query led us to an obscure, dateless post on VerticalResponse’s help site regarding the company’s intended migration from SSL (Secure Sockets Layer) to TLS (Transport Layer Security) to mitigate SSL cyberattacks.

Also of note, this platform uses the privacy policy of its parent company Deluxe. It is explicit in its compliance with the EU’s General Data Protection Regulation (GDPR), which is a crucial piece of legislation for digital marketers.

Support

For information outside of office hours, support is available via email contact, but don’t expect an instant reply.

You can access help and support in-session by selecting the question box in the top left corner of the screen. There is the option to choose help for the page you are on, a useful feature, or consult the full index. In either case, you get redirected to the VerticalResponse help center.

This standalone website certainly contains a lot of information while being well organized, but we found some of the categories, like A/B testing, to be a little light on articles. Still, there is plenty of content, such as “Create a List of Non-responders,” and “How to add a Pop Up to a Landing Page.”

VerticalResponse has a live chat for a paid plan, but they only operate Monday-Friday 8 am-4:30 pm CST. When we submitted our question, Kimberly C, a live support person came in about a minute, and gave us our answer efficiently, and also wished us a good afternoon. We did not find phone support.

The competition

VerticalResponse does arguably offer good value for money at the low end of its price plans. However, as the contact scales up, the price quickly ramps up. Therefore, GetResponse might be better suited to a growing business, with its Basic plan starting at $15.58 per month for 1,000 contacts.

Yet another industry veteran is AWeber. This service is similarly priced, and also aims to simplify email marketing, but we prefer VerticalResponse as it offers a far greater range of features.

Final verdict

VerticalResponse is feature rich and well suited to first-time users not familiar with digital marketing strategies. The newly added AI features bring more value to a platform that's already carved out a market segment simply for being consistent and user-friendly throughout its existence.

That said, established businesses that need to run multiple complex email campaigns with deeper personalization and analytics built-in might be at a loss here. If you fall into that category, Mailchimp, Klaviyo, or Brevo are newer alternatives worth looking into that still don't compromise on trust.

• Reach even more potential customers with the best email marketing software

VerticalResponse has been in the email marketing game since 2001 — long enough to earn a reputation as one of the more dependable names in the space. The platform has powered campaigns for over 1.4 million businesses and it's easy to see why. It strips away the complexity that puts so many people off email marketing and makes the whole process approachable, even if you've never run a campaign before.

That said, the platform has evolved considerably since its early days. Alongside its core email tools, VerticalResponse now offers landing page creation, survey functionality, automated follow-up emails, and an AI-powered content assistant to help you write faster and smarter. In this review, we take a close look at where VerticalResponse stands today, including its updated pricing, newer AI features, and whether it still holds its own against a crowded field of competitors.

Plans and pricing

VerticalResponse currently offers two email marketing plans, Basic and Pro, along with a Pay as You Go option for occasional senders. Pricing is contact-based, meaning your monthly rate increases as your list grows. Both plans allow unlimited email sends, so you're never penalized for sending more.

The Basic plan starts at $13/month for up to 500 contacts, and includes core email tools, unlimited landing pages, live customer support, automated follow-up emails, and customizable pop-up forms. Test Kit credits (for email previewing) are available as an add-on purchase.

The Pro plan starts at $19/month for up to 500 contacts and adds advanced reporting, delivery rate review, A/B subject line testing, and 10 included Test Kit credits per month.

For those who send emails occasionally, Pay as You Go lets you purchase credits rather than commit to a monthly plan. The starting rate is $30 per 1,000 email credits (for purchases of 200–1,000 credits), with the cost per thousand decreasing significantly for larger volumes.

VerticalResponse also offers a Surveys add-on. The free tier supports unlimited surveys with up to 10 questions and 100 respondents each. The paid Surveys Basic plan costs $19/month and removes those limits entirely.

A 60-day free trial is available with no credit card required. Non-profit organizations can apply for a 50% discount on all Pro plans.

AI tools

VerticalResponse has added an AI Content Assistant to its platform, designed to help you write email copy faster. It can generate a subject line, draft body text, and come up with a call to action. You describe what you're looking for and the assistant produces ready-to-use content, which you can then refine within the email editor.

The assistant is integrated into the existing editor rather than sitting as a separate tool, which keeps the workflow smooth. You don't need to leave your draft to use it. This kind of embedded AI assistance is increasingly standard across email platforms, but the implementation here is straightforward enough to suit the platform's non-technical audience. You don't need to know anything about prompting or AI to get useful results from it.

That said, the AI features here are more foundational than what you'd find on platforms like Mailchimp or HubSpot, which have invested heavily in predictive send-time optimization, AI-driven segmentation, and personalization at scale. VerticalResponse's AI Content Assistant is focused squarely on content generation, making it best suited to users who want a writing shortcut rather than a sophisticated intelligence layer across their entire campaign strategy.

Features

VerticalResponse is firmly focused on doing a handful of things well rather than trying to be everything to everyone. You get a clean drag-and-drop email editor, contact list management, HTML editing, mobile-responsive templates, automated follow-up emails, A/B subject line testing, and a landing page builder. It's a well-rounded core set that covers the needs of most small to mid-sized businesses.

One area where VerticalResponse stands out is its Test Kit, which lets you preview how your email looks across 50+ apps, devices, and browsers before you hit send. It operates on a credit system, which makes it accessible without locking it behind expensive plan tiers. The landing page builder is another highlight, offering SEO tools, self-hosting options, and web forms. It may prove useful for businesses that want to create a campaign destination without a full website.

Where the platform shows its limitations is in automation. The workflow builder doesn't offer the kind of visual, branching logic you'd find in more advanced tools like ActiveCampaign or Klaviyo. Automated follow-up emails are included, but building complex conditional sequences isn't really what this platform is designed for. Similarly, the template library is relatively modest in size, and some users have noted the designs feel dated compared to competitors.

Integrations cover essentials like Salesforce, Ecwid, JotForm, and Magento along with a developer API for custom connections. For a platform pitched at non-technical users, though, the integration ecosystem is less robust than some rivals. At its current price point, VerticalResponse delivers genuine value for straightforward email campaigns, but growing businesses with more complex needs may find themselves outgrowing it sooner than expected.

Setup

When we tried it, we found the setup process to be quick and simple. It started with entering our email address into the Start Free Trial box on VerticalResponse’s homepage, and then we were instantly redirected to a standalone sign-up page.

Next, we entered our login credentials and were given instant access to the Get Started page on the VerticalResponse web app. There’s options to follow the prompted setup instructions, or to explore the site independently. Follow the prompts, and in short order you’ll be asked to create your first email list. If you don’t want to do this, then just cancel the pop-up, and simply explore the site manually, as we did.

Performance

For the creation of emails and landing pages, the steps are particularly straightforward- with quite professional results. Those new to email marketing will feel comfortable using this interface with a minimal learning curve.

The VerticalResponse interface is quite clean, simple, making it very easy to navigate. Tabs get arranged over two tiers: the upper with Messages, Contacts, Forms, and Surveys, and below is Upload New List, Create Sign Up Form, Create Segmentation–or sub-groups, and Create Landing Page.

This thoughtful layout is organized, and ensures all key features are easily accessible. This makes the whole process, from creation of a bespoke email template, to sending it out, as easy and time-efficient as possible.

Adding contacts can be done individually, or imported in bulk. This process is quick and easy, and as the contact information gets added it is instantly displayed.

Security

It took plenty of digging to get some info on how VerticalResponse protects the data it handles. Frustratingly, we were unable to locate any references to security on its website.

To find out ultimately, we had to do a Google search. This query led us to an obscure, dateless post on VerticalResponse’s help site regarding the company’s intended migration from SSL (Secure Sockets Layer) to TLS (Transport Layer Security) to mitigate SSL cyberattacks.

Also of note, this platform uses the privacy policy of its parent company Deluxe. It is explicit in its compliance with the EU’s General Data Protection Regulation (GDPR), which is a crucial piece of legislation for digital marketers.

Support

For information outside of office hours, support is available via email contact, but don’t expect an instant reply.

You can access help and support in-session by selecting the question box in the top left corner of the screen. There is the option to choose help for the page you are on, a useful feature, or consult the full index. In either case, you get redirected to the VerticalResponse help center.

This standalone website certainly contains a lot of information while being well organized, but we found some of the categories, like A/B testing, to be a little light on articles. Still, there is plenty of content, such as “Create a List of Non-responders,” and “How to add a Pop Up to a Landing Page.”

VerticalResponse has a live chat for a paid plan, but they only operate Monday-Friday 8 am-4:30 pm CST. When we submitted our question, Kimberly C, a live support person came in about a minute, and gave us our answer efficiently, and also wished us a good afternoon. We did not find phone support.

The competition

VerticalResponse does arguably offer good value for money at the low end of its price plans. However, as the contact scales up, the price quickly ramps up. Therefore, GetResponse might be better suited to a growing business, with its Basic plan starting at $15.58 per month for 1,000 contacts.

Yet another industry veteran is AWeber. This service is similarly priced, and also aims to simplify email marketing, but we prefer VerticalResponse as it offers a far greater range of features.

Final verdict

VerticalResponse is feature rich and well suited to first-time users not familiar with digital marketing strategies. The newly added AI features bring more value to a platform that's already carved out a market segment simply for being consistent and user-friendly throughout its existence.

That said, established businesses that need to run multiple complex email campaigns with deeper personalization and analytics built-in might be at a loss here. If you fall into that category, Mailchimp, Klaviyo, or Brevo are newer alternatives worth looking into that still don't compromise on trust.

• Reach even more potential customers with the best email marketing software

When it comes to email marketing, Mailchimp is still the name most people reach for first. But since Intuit acquired Mailchimp in 2021 for roughly $12 billion, the platform has undergone many changes.

Intuit has poured investment into AI capabilities, rebranding and reshaping features under its "Intuit Assist" umbrella. The result is a more powerful and automation-heavy platform than the Mailchimp many users first signed up for.

That evolution has come with tradeoffs. The free plan has been pared back repeatedly over the years, with the most recent cuts in January 2026 reducing it to just 250 contacts and 500 emails per month. Automation workflows, once a free plan staple, are now exclusively for paying customers. For businesses that rely on Mailchimp's entry-level tier, the math has changed considerably.

Still, for teams ready to invest in a paid plan, the platform now offers a compelling mix of email marketing, automation, AI-powered content creation, and analytics. In this review, we break down what's new, what's changed, and whether Mailchimp is still worth your money in 2026.

MailChimp: Plans and pricing

Mailchimp offers four plans: Free, Essentials, Standard, and Premium. The free tier now supports just 250 contacts and 500 email sends per month, a significant reduction from earlier limits, following the most recent cutback in January 2026.

The Essentials plan starts at $13/month (billed monthly) for up to 500 contacts and 5,000 monthly email sends. Standard, which unlocks generative AI tools and advanced automation, starts at $20/month for 500 contacts. Premium (designed for larger teams and advanced marketers) starts at $350/month and requires a minimum of 10,000 contacts, with unlimited users and priority phone support included.

Mailchimp also offers a pay-as-you-go email credits option, useful for occasional senders. Annual billing is available on paid plans and can bring meaningful savings. Verified nonprofits and charities are eligible for a 15% discount.

MailChimp: AI tools

Since Intuit's 2021 acquisition, AI has become central to Mailchimp's roadmap. The flagship feature is Intuit Assist, an AI-powered layer that touches everything from content creation to campaign automation. Rather than a standalone AI add-on, it's built directly into the Mailchimp interface, which makes the experience feel cohesive rather than bolted on.

The most practical tool for day-to-day use is Write with AI, which lets you generate email body copy based on your campaign goals, audience type, and brand voice. You give the AI a brief prompt and it produces multiple draft options you can refine in the editor. A related feature, the AI subject line generator, analyzes your email content and past performance data to suggest up to five subject line variations per campaign. Both tools are available on Standard and Premium plans only.

On the automation side, Marketing Automation Flows (formerly the Customer Journey Builder, rebranded in June 2025) uses AI to generate multi-step campaign workflows based on your brand profile and previous campaign performance. You can launch flows like "Welcome New Contacts" or "Abandoned Cart" with a single click, and the AI pre-populates email content for each touchpoint. This replaces Mailchimp's Classic Automation Builder, which was discontinued in June 2025.

Rounding things out are more established AI features that have matured considerably: Send-Time Optimization predicts the best delivery window for each individual contact, Predictive Segmentation identifies your highest-value subscribers using engagement and purchase behavior, and Content Optimizer scores your campaigns against industry benchmarks across readability, tone, imagery, and calls-to-action. Together, these tools give Mailchimp a meaningful AI edge over similarly priced competitors.

MailChimp: Features

Mailchimp's paid plans are genuinely feature-rich, covering the full lifecycle of email marketing from list-building and campaign design through to analytics and testing. For small and mid-sized businesses, the breadth of tools on offer is hard to match at this price point.

Audience-building tools are a clear strength. You get custom sign-up forms, landing pages, digital advertising integrations, and a lookalike audience finder to help grow your contact list. Dynamic content blocks let you personalize emails per segment and the subject line helper offers AI-powered suggestions to improve open rates, though this is limited to Standard and Premium subscribers.

When it comes to campaign creation, Mailchimp's drag-and-drop email builder remains one of the most accessible in the market. The Creative Assistant generates on-brand templates using your logo and color palette, while multivariate testing tools let you run controlled experiments to optimize your campaigns. These testing features are reserved for Premium users, but A/B testing is available on Standard as well.

Mailchimp has also expanded its platform scope beyond email marketing. A built-in website builder with marketing tools and a transactional email add-on (Mailchimp Transactional, formerly Mandrill) position it as more than just an email tool. That said, some competitors, particularly ActiveCampaign and Klaviyo, offer deeper CRM functionality and more granular segmentation without requiring a jump to higher pricing tiers. For teams that need those capabilities, Mailchimp's value proposition weakens as contact lists scale up.

MailChimp: Interface and In Use

Just like most other email marketing services, Mailchimp is a web-based platform or SaaS. With your account created, the next step is to log in on any device for immediate access to all of your Mailchimp campaigns, analytics, and other tools.

Configuration for role-based access is reserved for the highest pricing plan. For those not familiar, this means that different members of your team will log in using their own Mailchimp credentials, but then will only be able to access features and data relevant to their position. Think about role-based access as a powerful feature, making Mailchimp ideal for a medium or large-sized business, or for a business with a strong need for customer privacy.

MailChimp: Support

Mailchimp offers direct customer support through email, live chat, and telephone, but the ones available to you depend on the plan you pay for. Users on the free plan have access to email support for the first 30 days of their use. Users on the Essentials and Standard plans have access to 24/7 email and live chat support, while only users on the Premium plan can access phone support. 

Apart from direct support, Mailchimp offers many other support resources that every customer can access. There's the official Help Center where you can find articles and tutorials concerning all the platform's features. If you're having an issue with any feature, you’ll likely find an article or a step-by-step video tutorial that’ll help you solve it.

Mailchimp offers a separate Marketing Library, which contains articles, podcasts, and videos that teach users how to market effectively. If you need help with your marketing efforts, you can also hire a vetted expert from the company’s directory. 

MailChimp: The competition

Sendinblue and MailerLite are two popular alternatives to Mailchimp. Sendinblue is a much more affordable email marketing platform and offers more automation and list management features, but Mailchimp is way easier to use. 

MailerLite is also a more affordable tool than Mailchimp. However, Mailchimp offers more sophisticated analytical and reporting features and a broader selection of email templates.

MailChimp: Final verdict

In our analysis, we think that Mailchimp is simply one of the best email marketing services available.

The choice of four tiered plans means that there is a digital marketing solution for businesses of all shapes and sizes. With Mailchimp’s large range of features, it almost guarantees your business will thrive when empowered by Mailchimp’s email marketing tools.

Also factoring in the comprehensive support options, and the robust data security framework makes us even more confident in our recommendation of Mailchimp for businesses of all sizes. 

We list the best online marketing services.

When it comes to email marketing, Mailchimp is still the name most people reach for first. But since Intuit acquired Mailchimp in 2021 for roughly $12 billion, the platform has undergone many changes.

Intuit has poured investment into AI capabilities, rebranding and reshaping features under its "Intuit Assist" umbrella. The result is a more powerful and automation-heavy platform than the Mailchimp many users first signed up for.

That evolution has come with tradeoffs. The free plan has been pared back repeatedly over the years, with the most recent cuts in January 2026 reducing it to just 250 contacts and 500 emails per month. Automation workflows, once a free plan staple, are now exclusively for paying customers. For businesses that rely on Mailchimp's entry-level tier, the math has changed considerably.

Still, for teams ready to invest in a paid plan, the platform now offers a compelling mix of email marketing, automation, AI-powered content creation, and analytics. In this review, we break down what's new, what's changed, and whether Mailchimp is still worth your money in 2026.

MailChimp: Plans and pricing

Mailchimp offers four plans: Free, Essentials, Standard, and Premium. The free tier now supports just 250 contacts and 500 email sends per month, a significant reduction from earlier limits, following the most recent cutback in January 2026.

The Essentials plan starts at $13/month (billed monthly) for up to 500 contacts and 5,000 monthly email sends. Standard, which unlocks generative AI tools and advanced automation, starts at $20/month for 500 contacts. Premium (designed for larger teams and advanced marketers) starts at $350/month and requires a minimum of 10,000 contacts, with unlimited users and priority phone support included.

Mailchimp also offers a pay-as-you-go email credits option, useful for occasional senders. Annual billing is available on paid plans and can bring meaningful savings. Verified nonprofits and charities are eligible for a 15% discount.

MailChimp: AI tools

Since Intuit's 2021 acquisition, AI has become central to Mailchimp's roadmap. The flagship feature is Intuit Assist, an AI-powered layer that touches everything from content creation to campaign automation. Rather than a standalone AI add-on, it's built directly into the Mailchimp interface, which makes the experience feel cohesive rather than bolted on.

The most practical tool for day-to-day use is Write with AI, which lets you generate email body copy based on your campaign goals, audience type, and brand voice. You give the AI a brief prompt and it produces multiple draft options you can refine in the editor. A related feature, the AI subject line generator, analyzes your email content and past performance data to suggest up to five subject line variations per campaign. Both tools are available on Standard and Premium plans only.

On the automation side, Marketing Automation Flows (formerly the Customer Journey Builder, rebranded in June 2025) uses AI to generate multi-step campaign workflows based on your brand profile and previous campaign performance. You can launch flows like "Welcome New Contacts" or "Abandoned Cart" with a single click, and the AI pre-populates email content for each touchpoint. This replaces Mailchimp's Classic Automation Builder, which was discontinued in June 2025.

Rounding things out are more established AI features that have matured considerably: Send-Time Optimization predicts the best delivery window for each individual contact, Predictive Segmentation identifies your highest-value subscribers using engagement and purchase behavior, and Content Optimizer scores your campaigns against industry benchmarks across readability, tone, imagery, and calls-to-action. Together, these tools give Mailchimp a meaningful AI edge over similarly priced competitors.

MailChimp: Features

Mailchimp's paid plans are genuinely feature-rich, covering the full lifecycle of email marketing from list-building and campaign design through to analytics and testing. For small and mid-sized businesses, the breadth of tools on offer is hard to match at this price point.

Audience-building tools are a clear strength. You get custom sign-up forms, landing pages, digital advertising integrations, and a lookalike audience finder to help grow your contact list. Dynamic content blocks let you personalize emails per segment and the subject line helper offers AI-powered suggestions to improve open rates, though this is limited to Standard and Premium subscribers.

When it comes to campaign creation, Mailchimp's drag-and-drop email builder remains one of the most accessible in the market. The Creative Assistant generates on-brand templates using your logo and color palette, while multivariate testing tools let you run controlled experiments to optimize your campaigns. These testing features are reserved for Premium users, but A/B testing is available on Standard as well.

Mailchimp has also expanded its platform scope beyond email marketing. A built-in website builder with marketing tools and a transactional email add-on (Mailchimp Transactional, formerly Mandrill) position it as more than just an email tool. That said, some competitors, particularly ActiveCampaign and Klaviyo, offer deeper CRM functionality and more granular segmentation without requiring a jump to higher pricing tiers. For teams that need those capabilities, Mailchimp's value proposition weakens as contact lists scale up.

MailChimp: Interface and In Use

Just like most other email marketing services, Mailchimp is a web-based platform or SaaS. With your account created, the next step is to log in on any device for immediate access to all of your Mailchimp campaigns, analytics, and other tools.

Configuration for role-based access is reserved for the highest pricing plan. For those not familiar, this means that different members of your team will log in using their own Mailchimp credentials, but then will only be able to access features and data relevant to their position. Think about role-based access as a powerful feature, making Mailchimp ideal for a medium or large-sized business, or for a business with a strong need for customer privacy.

MailChimp: Support

Mailchimp offers direct customer support through email, live chat, and telephone, but the ones available to you depend on the plan you pay for. Users on the free plan have access to email support for the first 30 days of their use. Users on the Essentials and Standard plans have access to 24/7 email and live chat support, while only users on the Premium plan can access phone support. 

Apart from direct support, Mailchimp offers many other support resources that every customer can access. There's the official Help Center where you can find articles and tutorials concerning all the platform's features. If you're having an issue with any feature, you’ll likely find an article or a step-by-step video tutorial that’ll help you solve it.

Mailchimp offers a separate Marketing Library, which contains articles, podcasts, and videos that teach users how to market effectively. If you need help with your marketing efforts, you can also hire a vetted expert from the company’s directory. 

MailChimp: The competition

Sendinblue and MailerLite are two popular alternatives to Mailchimp. Sendinblue is a much more affordable email marketing platform and offers more automation and list management features, but Mailchimp is way easier to use. 

MailerLite is also a more affordable tool than Mailchimp. However, Mailchimp offers more sophisticated analytical and reporting features and a broader selection of email templates.

MailChimp: Final verdict

In our analysis, we think that Mailchimp is simply one of the best email marketing services available.

The choice of four tiered plans means that there is a digital marketing solution for businesses of all shapes and sizes. With Mailchimp’s large range of features, it almost guarantees your business will thrive when empowered by Mailchimp’s email marketing tools.

Also factoring in the comprehensive support options, and the robust data security framework makes us even more confident in our recommendation of Mailchimp for businesses of all sizes. 

We list the best online marketing services.