Google Pixel 10: Two-minute review

The Google Pixel 10 is Google’s best Pixel yet, and the most competitive Pixel so far if you’re considering switching from an iPhone to Android. The design is cool and refined inside and out, from the great colors to the sharp design to the appealing interface and easy software. This is a great Pixel that nails everything Pixel phones do well.

The display on the Pixel 10 is spectacular. It’s really one of the best displays you’ll see on any smartphone, and I don’t think Google brags enough about the bright, clear screens on all of its Pixel phones. The Pixel 10 was easy to use in any conditions, and the bright display is especially helpful for seeing the screen when I’m taking photos in bright sunlight.

The Pixel 10 also takes fantastic photos, and Google has done a great job of tuning the cameras on this less-expensive Pixel, to the point where it takes photos that look remarkably like images captured with the Pixel 10 Pro XL – which is one of the best camera phones you can buy, and maybe the best overall.

There are new AI features, and some of them are simply mind-blowing. Like the Pixel 10 Pro, the Pixel 10 has the new Live Translation feature that not only translates your voice into another language, but makes that translation sound like your original voice. This feature works shockingly well, even though the processing is all handled on the Pixel 10 itself, and none of your conversation or the sound of your voice are kept on Google’s servers.

There’s also Magic Cue, which is Google’s quiet attempt to insert AI into many, many more screens in the Android interface. When it works, it's imminently useful, and it might save you a load of frustration and time. Unfortunately, like most AI features phone companies have made extravagant claims about over the past couple of years, Magic Cue doesn’t deliver on everything it’s supposed to do; and if it isn’t consistent (and may not be accurate), why does it exist?

Of course, this isn’t the best Pixel you can buy this year; however, despite this being the cheapest handset in Google's lineup I'm disappointed that it misses out on so many of my favorite Pixel 10 Pro features.

Phone calls on the Pixel 10 Pro get some great AI assistance, like call screening for numbers you don’t recognize, and Call Notes that will transcribe notes during a call – great for talking to the doctor, or getting an athletic practice schedule over the phone. The Pixel 10 gets none of those features, which is troubling in more ways than one.

It's not just that I miss those features. What troubles me is the Pixel 10 is supposed to get seven years of major Android OS updates, but it’s already being left behind. If the Pixel 10 can’t even handle AI call-screening features like the Pixel 10 Pro, what happens in four years when my phone’s AI is even more amazing? How much farther behind will the Pixel 10 be?

If you like the Pixel 10, you’d be wise to hold off on buying if you can, because Google tends to drop the price of its base-model Pixel phone throughout the year. The Pixel 9 and Pixel 8 often saw discounts of $150-$300 in the US, and both spent about half of their first year on sale at a discounted price.

The Pixel 10 is a great phone with a unique look that's durable and functional, and it’s one of the easiest Android phones to use and enjoy. It takes great photos, and it has some (but not all) great AI features that make AI seem useful, not frightening.

The Pixel 10 Pro is the better phone to buy, not just for its better cameras but also because it already seems more future-proofed, but it’s much more expensive. If the Pixel 10 is on sale for a great price, I’d recommend buying it with confidence; but if you can swing the Pixel 10 Pro instead, that’s the phone that will pay off in the years to come.

Google Pixel 10 review: Price & availability

• Starts at $799 / £799 / AU$1,349 for 128GB and 12GB of RAM
• Bright colors include Indigo and Lemongrass, alongside black and white

The Pixel 10 starts at $799 / £799 / AU$1,349, which is the same price as last year’s model. That’s a relief, as phone prices have crept up this year. The phone still packs only 128GB of storage at this price, which is enough if you don’t load too many apps or games, and you keep your photos and videos stored in the cloud.

You can get the phone with 256GB of storage, though for only a bit more you can get the Pixel 10 Pro model, and that’s the upgrade you really want (unless you want bright colors, in which case I’d stick with the Lemongrass Pixel 10, like my review unit, or the Indigo color that most Googlers I met were carrying).

The Pixel 10 price is fine, but I like this phone better at a discount, and every Pixel phone before has dropped in price around the November US holiday shopping season. I wouldn’t be surprised to see a $150 discount later this year – so if you don’t need a phone immediately, you may want to wait.

• Value score: 3 / 5

Google Pixel 10 review: Specifications

The Pixel 10 gets a big boost over last year’s Pixel 9 – on paper at least. The phone gets magnetic charging built-in with the new Pixelsnap feature. It has a larger battery than before, and it even gets a new camera, a telephoto option that you won’t find on the competing iPhone 16.

This year’s Pixel phone features a 5x zoom camera, a third lens in addition to the wide and ultra-wide cameras. Unfortunately, all of the cameras are shrunk a bit to make room, both in terms of megapixels and sensor size. In my experience, the photos were still very good, but if you want the absolute best Pixel photos get the Pro model.

Google Pixel 10 review: Design

• Sleek and durable, just like last year’s Pixel 9
• Actually, it’s exactly the same as the Pixel 9 – and that’s good!

The Pixel 10 is a sleek, attractive phone that keeps the same design as last year’s model. Actually, it’s pretty much the same as last year’s Pixel 9 and this year’s Pixel 10 Pro – so close that you can use the same case for each of those phones. That’s not a problem – the Pixel 10 has a great design, and it’s one of the more appealing smartphones you could carry.

The biggest difference between last year’s model and the Pixel 10 are the magnets inside the new phone. You can’t see the magnets, and the Pixel 10 isn’t thicker, but you can feel them. Google has made its Pixelsnap feature with very strong magnets, and Googlers demonstrated the phone’s ability to hold fast to the various Pixelsnap accessories, even if you shake it around a bit.

Surprisingly, the Pixel 10 isn’t thicker than the Pixel 9, but it did gain 6g of weight. It’s a heavy phone. The Pixel 10 is more than an ounce heavier than the iPhone 16, and an ounce-and-a-half heavier than the Galaxy S25.

The Pixel 10 also has a slightly larger display and a larger battery than the iPhone 16 or Galaxy S25, but the larger battery doesn’t equate to longer battery life, so I can’t give Google credit here.

Google will be marketing the bright blue Indigo color heavily, but I prefer the bright green Lemongrass, which was the color of my review sample. The Frost color is more of a very light blue than a white; kind of a friendlier version of the Pixel 10 Pro’s Moonstone color.

• Design score: 5 / 5

Google Pixel 10 review: Display

• Incredibly bright and very clear
• Not as sharp or colorful as the Pixel 10 Pro display

The Google Pixel 10 has a remarkable display, one of the brightest you’ll find on any smartphone today. In our Future Labs tests, the Pixel 10 was brighter by far than the iPhone 16 or Galaxy S25, and in my real-world time with the phone it was incredibly easy to read in every situation, especially when I was taking photos in bright outdoor sunshine.

Google’s Pixel displays have quietly taken the crown as the best screens you’ll find – at least on the day they're launched. Screens are getting brighter with every new phone, but for now Google’s Pixel 10 phones have the brightest, most pleasing displays you’ll see.

The Pixel 10 Pro does have an edge in our testing: it was more colorful than the Pixel 10, and it’s more sharp with a higher pixel density. The Pixel 10 is still no slouch, and the display is a standout feature on this phone. If you mostly read and watch videos with some gaming on the side, the Pixel 10 would be a great choice for you.

• Display score: 5 / 5

Google Pixel 10 review: Software

• New Magic Cue has promise, but isn’t fully baked
• Pixel 10 misses out on some important AI features

Software on the Pixel 10 isn’t just about AI, though there is more AI working on this phone than you might think. From the start, the latest Pixel 10 phones are about simplicity, and more elegance than you’d expect from an Android phone. Google has been improving Android for its phones, and unlike some competitors it hasn’t been afraid to remove useless features and unnecessary bloat to make the experience better (I’m looking at you, Samsung).

The home screens are easy to set up with app shortcuts and plenty of great-looking widgets. I love that Google’s widgets now color-coordinate to the theme of your phone, and can even change color to darker hues as the sun sets and night begins.

Settings menus are still a mess, with a jumble of disorganized features popping up in long lists of options. You can avoid most of it, but not every feature Google talks about is turned on from the start, so you might miss out on some AI tools if you don’t dig through the Settings menu, for better and for worse.

Every Pixel 10 phone gets the latest Google AI, of course, and that includes the fascinating new Magic Cue feature. When it comes to AI assistants, every phone maker starts with this same basic promise: the phone will now read your messages and listen to your conversations so that it can help you recall important information about your life.

Mostly these features have flopped. Apple ran advertisements for its version starring the actor Bella Thorne, then had to pull the ads because the features didn’t exist. Other phone makers like Motorola and OnePlus rely heavily on screenshots and other information gathering.

Google, with its access to your Gmail, your Google Calendar, and many other Google tools, has a unique advantage… as well as a unique challenge. Thankfully it doesn't read all of my Gmail. I think I’ve had my account for 20 years – that’s a lot of messages.

In practice, Magic Cue is kind of… charming? For an AI, at least. I’m used to AI features that are pushy and obtrusive – many of the Google Gemini features get in the way by constantly asking if I want to revise my email or ask questions about my own photographs. Magic Cue is quiet, almost anonymous. You may use it without knowing you’ve used an AI feature at all, and that should be the goal of every AI feature.

What can Magic Cue do? The list of things is growing, but you don’t have to do anything at all. Magic Cue will simply make suggestions in a small oval window in a place you can see them. They won’t be in the way. They will light up with a rainbow for a second or two, then they will sit quietly.

If a friend sends you a text message asking about a dinner reservation you made, it might offer you a button that opens the email you got from OpenTable, or a link to Google Maps where it will locate the restaurant’s address.

If your friend John wants to meet your friend Susan, Magic Cue will give you Susan’s phone number and contact card to send to John, if you wish. It will save you some steps.

In some ways, Google may have overpromised Magic Cue’s abilities. Google said it would offer relevant information about travel, but when I had a conversation about an upcoming trip, I got no suggestions from Magic Cue. I asked Google about this, and Magic Cue experts told me it only looks through a month or so of my email. My travel reservations were made three months back – perhaps if I forward the email from Vrbo.com back to myself, Magic Cue might pick it up again and start offering that information. We shall see.

Even if it isn’t perfect, I’m not mad about it because it isn’t in the way. It isn’t rewriting my News headlines with fake news, or summarizing my notifications in hilariously inaccurate ways. It’s just giving me a button here or there that I can press to recall more information, or take a quick action that would normally involve opening a second app.

I expect Magic Cue's capabilities will expand dramatically, to the point where it will someday be a major part of the Android interface. My hope is that it will work so reliably well that I won’t ever need to know what it can do; I'll just assume that it will offer me the information I need and help with the actions I want to take.

Unfortunately, the Pixel 10 doesn’t get all of the software features that the Pixel 10 Pro and Pro XL phones can run. The biggest disappointment for me was losing all of my favorite calling features. I will often use my Pro Pixel to screen calls from numbers I don’t recognize, or take notes during important work conversations. The Pixel 10 Pro can also do these things, but the Pixel 10 cannot.

This has me worried. The Pixel 10 is scheduled to receive seven years of major Android OS updates and security patches. I’ve always wondered what those updates would look like – will the Pixel 10 still get the same version of Android as the Pixel 15? Or the Pixel 17? I worry about what features will be missing, and whether it will still be recognizable as Android.

The Pixel 10 has already been left out. It can use Magic Cue and the amazing new live translation features, but it can’t do everything. The Pixel 10 can’t listen to phone calls that might be a scam and warn you when it thinks you’re being conned. It can’t take notes during a call with my doctor.

These features don’t seem that advanced – so why can’t my Pixel 10 do these things? I worry about what it won’t be able to do in the future, and how Google’s seven-year promise might change over time.

• Software score: 4 / 5

Google Pixel 10 review: Cameras

• Takes photos that look almost as good as those from the Pro Pixel phones
• Camera Coach offers useful tips… but where are they from?

The Pixel 10 isn’t the best camera phone of the new Pixel bunch, but you might not notice the difference. Google has done a great job of tuning its least-expensive Pixel so that it takes photos that look just like similar shots from the Pro models. You don’t get the same resolution, but the color and lighting on these photos looks remarkable, and nearly identical to the balance you’d get shooting with a Pixel 10 Pro.

There’s a fascinating new Camera Coach button in the Pixel 10’s camera app, in addition to an improved version of last year’s Add Me feature, which can add the photographer back into a group photo using some AI cut and paste tricks.

The Camera Coach is more passive than I expected. I thought it would interrupt my photography with useless AI tips, but that’s not what it does at all. When you line up your shot, if you press the Camera Coach button instead of the shutter button it will create a step-by-step process to help you improve your shot, and your photography in general.

First, it will suggest a theme for your scene. Take a photo of a flower and it might ask if you want a close-up on the flower’s details, or a photo that highlights the flower growing amongst the roadside clutter, or a photo that skips the flower and focuses on the blooming buds the AI noticed at the bottom of your frame.

Then it thinks for a few seconds, and soon suggests steps. Move your camera there. Aim up instead of down. Zoom in close, or get farther away. After four or five steps, it leaves you to take the photo… and that’s it. Then it goes away until you press the button next time.

I actually liked the Camera Coach, but as with all generative AI features, I have to wonder about the cost. Sure, it might make interesting suggestions for framing, or teach me to use the zoom lens on my phone more often, but where did it learn those tips?

Camera Coach doesn’t offer links to its sources, and I have to wonder if experts at sites like TechRadar unwittingly fed their tips to a generative AI that's now being used to replace them. I could have read an article about taking better flower photos, but instead I let the Camera Coach tell me what to do, and the expert doesn’t get my clicks.

So I’ll pass on Camera Coach, but I won’t judge you for using it. It really does work, and it sometimes offers suggestions I hadn’t considered. I’ll bet our Cameras Editor considered them, though.

• Camera score: 4 / 5

Google Pixel 10 review: Camera samples

Google Pixel 10 review: Performance

• Slow performance, on par with phones from a couple years back
• Not slower than the Pixel 10 Pro in our benchmarks

The Pixel 10 is a slow phone by benchmark standards, but most users will never notice. For daily tasks and navigating the phone’s menus, it felt plenty fast to me, even zippy. It opened apps quickly, and the menus and home screens flashed by as I swiped through them.

There was some slowdown when playing intense games that require a lot of graphics or processing power. The Pixel 10 stutters if you try to play Call of Duty Mobile with all of the performance settings maxed out, or if you run through Vampire Survivors with hundreds of enemies on the screen at once. If you don’t play a lot of games, I promise you won’t notice any performance problems.

Google’s AI features load more snappily on this phone than on previous ones, and that’s probably because the Pixel 10 is running many more machine-learning models on the device itself – using Google's Tensor G5 platform – than we’ve seen on previous Pixels. The more the phone can rely on its own power instead of tapping the cloud for help, the faster the phone will feel.

Strangely, the Pixel 10 Pro and Pixel 10 Pro XL did not outperform the Pixel 10 in our benchmark tests, even though they have 16GB of RAM instead of 12GB, and they use a faster storage technology. In some cases, the Pixel 10 was actually faster than both of those phones. There are other tangible benefits to buying the Pro models, but it makes me wonder why Google held back great features, like the call-screening tools that I use every time I get a spam call, from the Pixel 10.

Too many AI features are only available on the Pixel 10 Pro, even though benchmarks suggest that the Pro model has no apparent benefit… yet. That extra RAM may come in much more handy over the next seven years of software updates as more AI features are added – so if you care about the longest long term, you may want to go Pro instead of buying the Pixel 10.

• Performance score: 3 / 5

Google Pixel 10 review: Battery

• Battery life is fine, but not excellent
• Qi2 is very convenient for keeping the phone charged

If you buy a Pixel 10, do yourself a favor and get a magnetic Qi2 (or MagSafe) charging stand. It’s so easy to simply pop your phone on and off a magnetic stand that you’ll make a habit of it, and you won’t worry about the disappointing battery life or slower charging speeds you might otherwise experience.

The Pixel 10 battery life is fine – it usually lasted through a full day of testing, unless I was hitting the Camera app extra hard. Excessive AI use didn’t seem to drain the phone any faster than normal.

In our Future Labs tests, the Pixel 10 was about average, but other recent Android phones have been exceptional. Every phone with the Qualcomm Snapdragon 8 Elite chipset inside has lasted hours longer than the generation before, while the Pixel 10 shows no improvement over last year’s Pixel 9.

In Future Labs tests, the Pixel 10 lasted around 13 hours and 15 minutes, which was a few minutes less than the Pixel 9 managed. The Samsung Galaxy S25, which has a smaller battery inside, lasted two hours longer than the Pixel 10. At least the Pixel 10 beat the iPhone 16 by over an hour, because the iPhone has a much smaller battery inside.

Why do iPhone fans accept paltry battery life? Because MagSafe makes it easy to top off your phone throughout the day and forget about long charging sessions. You don’t need to worry about how long the battery lasts if you charge it for 15 minutes twice a day – you’ll have more than enough power to last.

• Battery score: 3 / 5

Should you buy the Google Pixel 10?

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How I tested the Google Pixel 10

I tested the Google Pixel 10 for a week, alongside the Pixel 10 Pro and Pixel 10 Pro XL. I used the Pixel 10 as my primary work phone for half of that time, and as a backup phone and camera for the remainder. I loaded the phone with more than a hundred apps, and multiple Google accounts.

I used the Pixel 10 as a camera, testing every photography feature. I used AI features to ask questions and generate sample images. I connected Magic Cue to all of my personal Google account information, and I fed the Pixel 10 a regular diet of screenshots of all of my personal dealings for the Screenshots app.

I connected the Pixel 10 to my Pixel Watch 3, my Pixel Buds Pro, and various other Bluetooth headsets and devices. I used Android Auto in my Kia and my friends’ Acura and Subaru cars, and connected to Bluetooth in an older BMW.

I've been testing phones for more than 20 years, since the days of BlackBerry and Palm OS smartphones and Samsung flip phones. I've tested hundreds of devices myself, and our Future Labs experts have tested hundreds more.

Future Labs tests phones using a mix of third-party benchmark software and proprietary, real-world tests. We use Geekbench, CrossMark, JetStream, WebXPRT and Mobile XPRT, and 3DMark for performance testing. We test a phone's performance on video editing tasks using Adobe Premiere Rush. We also measure display color output and brightness.

For battery testing, we have proprietary rundown tests that are the same for every phone, which we use to determine how long it takes for the battery to run down.

First reviewed August 2025

Google Pixel 9a: Two-minute review

The Google Pixel 9a is a solid Android phone that punches far above its weight in important ways, even if the new direction for A-series phone design is a letdown. I'll try not to spend this whole review dwelling on how ugly this phone is – the photos speak for themselves – but I was surprised that Google abandoned its excellent Pixel design for this phone.

The Pixel 9a performs as well as the Pixel 9 in almost every way. It takes photos that look nearly as good as the pics I get from my Pixel 9 Pro. It has most of the latest AI features that make the Pixel a compelling choice for Google fans. I just wish it looked like a Pixel.

Don’t get me wrong; I love the color of the Peony review sample that Google sent me. Actually, TechRadar got two samples, and both were pink, so clearly Google likes this color as much as we do. The color is a perfect match with the Peony silicone case that Google supplied, and I kept the phone covered for most of my time testing it.

Putting the phone in its case was like putting lipstick on a pig. For the Pixel 9a, Google took the sharp, stylish, distinctive design language it used the Pixel 9 and Pixel 9 Pro and threw it in the garbage.

This phone is flat and boring. The camera bump is apologetic, rather than the bold statement the bump on the Pixel 9 makes. You would be forgiven for mistaking this phone for a cheap Motorola or Nokia, or an off-brand phone you find in the back of your carrier store.

I don’t get it. The best explanation I can muster is that the Pixel 9 and Pixel 9 Pro camera bar is expensive to produce, and the A-series phones are supposed to be a bargain. But Google cut plenty of other corners on this phone that should have offset the cost of a better design.

For instance, the camera sensors are much, much smaller than the sensors on the Pixel 8a. The main sensor is less than half the size, and that’s a massive drop for the most important spec in terms of camera quality. The Pixel 9a still manages to snap great photos, but this downgrade should have saved Google enough money to pay for a fancy new dress.

The Pixel 8a also launched with the same 8GB of RAM as the Pixel 8. The Pixel 9a keeps the 8GB of memory, but the Pixel 9 now offers 12GB (and the Pixel 9 Pro packs 16GB!), which makes a difference when it comes to running all of the AI features on the phone.

The Pixel 9a has a larger battery than the Pixel 9 and Pixel 9 Pro, even though all three phones have a 6.3-inch display. However, in my time with the Pixel 9a, battery life was good but not extraordinary, and our Future Labs tests show that its battery life is somehow not measurably better with that larger cell inside.

Is the Pixel 9a a letdown? Not at all! Google’s AI features remain the most useful smartphone AI tools you’ll find – I regularly use the AI phone call features to hang up on spammers, wait on hold for me, or record an especially important phone call.

Google Gemini on the Pixel 9a has also gotten much better – and it even improved during my two weeks with the phone, as Google added the ability for Gemini to use the camera and discuss what it sees.

For the price – $499 / £499 / AU$849 – you won’t find a phone that feels so polished and capable. You may find more camera features on a phone like the Samsung Galaxy A56, but you won’t get better photos than you’ll take with the Pixel 9a, especially not macro shots, which is the Pixel 9a’s new specialty.

You might find snappier performance elsewhere, but the Pixel 9a’s Tensor G4 chip is powerful enough to for Google to guarantee seven years of major Android and security updates, and that’s the best promise you’ll get in this price range. If you need a bargain phone and you don’t want to replace it, like, ever, the Pixel 9a would be the first phone I recommend.

Except for one small thing: the Pixel 8a might be just as good. The Pixel 9a isn’t much faster, and it doesn’t do anything the Pixel 8a can’t do, other than offering the latest Google AI features. If the AI aspect of Google’s phones isn’t enticing, you might be just as satisfied saving even more money and getting the Pixel 8a, especially if it goes on sale again soon.

Actually, if you’re considering the Pixel 9a and you want the best possible bargain, you may want to wait a bit longer. The Pixel 8a went on sale in May of 2024 and the price dropped by $100 for one deal in the US in August. The current global economic uncertainty aside, Google loves to goose sales of its A-series phones with a great deal, so look out for price drops on the Pixel 9a. Or just buy the Pixel 8a – because at least that phone looks like a Pixel.

Google Pixel 9a review: Price and availability

• Priced at $499 / £499 / AU$849 for 128GB of storage and 8GB of RAM
• Available in Peony, Iris, Porcelain and Obsidian

The Pixel 9a is available now for $499 / £499 / AU$849, after a delay caused by a mysterious 'passive component' issue. My review sample did not seem to have any performance problems or build-quality issues, so I guess we’ll never know what held back the Pixel 9a for a few weeks.

The Pixel 9a costs the same as last year’s Pixel 8a did at launch, but this year there's no competing iPhone SE at an even lower price to consider. Apple has effectively vacated the $500 phone market by selling the new iPhone 16e for a laughable $599 / £599 / AU$999.

If you’re looking for a $500 phone, the Pixel 9a is one of your best options, along with the Samsung Galaxy A56. Samsung hasn’t started selling that phone in the US as I write this, but we have reviewed it, and we know it’s coming to the US later this year.

You might also consider the Nothing Phone 3a Pro, a quirky Android that costs $459 / £449 / AU$849, though it’s only available in the US through a beta program.

Of all the phones in this price range, the Pixel 9a should get software and security updates for longer than the rest. The Pixel gets a seven-year promise, while Samsung gives you six years, and the rest of the Android world promises three or fewer.

• Value score: 5/5

Google Pixel 9a review: Specs

The Pixel 9a uses the same Google Tensor G4 chipset as the Pixel 9 Pro and the rest of the Pixel 9 family. This is Google’s biggest strength with its bargain phones, because the Tensor contains the magic sauce that lets Google promise seven years of major OS updates for its latest phones (though none of them have actually been around for seven years, yet).

The Tensor G4 isn’t a performance beast, but it’s good enough for the Pixel 9a to get by, albeit with a bit of sluggishness. The initial setup process especially was a slog, as the phone gets bogged down when you try to download a lot of apps and then, you know, use them.

The paltry 8GB of RAM inside became noticeable when I used the AI features, and the Pixel 9a inexplicably doesn't have the new Screenshots app that debuted on the Pixel 9 and Pixel 9 Pro. That app gathers all of your screenshots and runs them through the AI so you can ask questions about what it sees; I guess 8GB of RAM is not enough for that level of on-device processing.

I'm very nervous about the next seven years with this phone, if we’re already seeing Google omit features on day one that the rest of the Pixel 9 phones have. I suspect that whatever Android update the Pixel 9a gets in seven years will be only a portion of what the rest of the Pixel phones will receive, but at least security holes should be plugged.

Google Pixel 9a review: Design

• A major departure from Pixel design
• The ugliest Pixel phone ever

Let’s start with a compliment: I like the colors. I like the Peony pink and the lavender Iris hues, and even the Porcelain and Obsidian look premium, not basic. I also like that the cases match perfectly with the phone, giving the handset some needed dimension and texture.

Okay, that’s all the nice I have in me for this phone's design. I’m only being mean to the butt-ugly Pixel 9a because I really liked the Pixel 9 and Pixel 9 Pro redesign, and I can’t believe Google didn’t carry the new look down to the bargain basement.

The Pixel 9a is just a flat slab of plastic broken by a round camera bump. It has no personality or character – it looks like somebody punched a Pixel 9 square in the nose and flattened its whole face.

The Pixel 9a has the same-size screen as the Pixel 9 and Pixel 9 Pro, but the bezels are noticeably thicker. The phone is nicely rounded, like the Pixel 9, but the back is a matte-finish plastic, not shiny glass. Google says 23% of the Pixel 9a is recycled materials, by weight.

To be fair, the Pixel 9a is thinner than the Pixel 9 if you count the camera bump – that bar adds 3mm to the thickness of the latter phone. If you really want a phone that is borin… er, flat, this is a good pick.

Google also says the Pixel 9a is the most durable Pixel A-series phone yet. It can withstand a dunk in up to 1.5m of fresh water for 30 minutes, so feel free to drop it in the toilet and give it a flush, then rinse it in the sink.

• Design score: 3/5

Google Pixel 9a review: Display

• Very bright and colorful display
• Questionable Adaptive Display settings should be turned off

The Pixel 9a has an excellent screen that's very bright and colorful, continuing Google’s dominance in this aspect of the smartphone world. This would be a great display for a phone at any price, but it’s a standout feature on a bargain phone; you won’t find a better or brighter screen on a phone this cheap.

I was feeling a bit let down by the display for my first few days with the Pixel 9a, but then I turned off the Adaptive Display mode and things got much brighter. For some reason, Adaptive Display was keeping my phone very dark no matter where I used it, but when I took control the experience got exponentially better.

The screen can refresh at up to 120Hz, but frankly I’m not sure the phone can keep up with any content moving that fast. Scrolling through the apps and settings menus felt more stuttery on the Pixel 9a than on the Pixel 9 Pro, and I can only assume that more RAM would pick things up.

The phone has Gorilla Glass 3 on the front, which is durable but not as scratch-resistant as the latest Gorilla Glass Victus materials. I noticed some hairline scratches on the screen after only a week of use, although these weren't distracting. The back of the phone is plastic, not glass, so it should be more durable.

• Display score: 4/5

Google Pixel 9a review: Software

• A polished version of Android, with many updates to come
• Doesn’t have all the features of the rest of the Pixel family

The Google Pixel 9a launches with Android 15 on board, and it should get updates through Android 22 in 2032, if humanity survives that long. Google has only been making this seven-year promise for three years, so we can’t be sure what those eventual updates will look like, but Google also regularly drops new features, or brings newer features to older phones, in software updates it calls Pixel Drops.

Google’s version of Android is the most refined you can get, with the fewest extraneous features. Where Android used to be known for its heavy customization options, now you’d have to download a whole new launcher app if you want to organize your app list into folders or tweak the interface behavior. Today’s Android is simpler, and better for it.

Google also has some of the most useful AI tools on its smartphones; and, where other phone makers have the same features, Google does it better. For instance, Google’s Voice Recorder app is the best at transcribing what it hears into text. It will label individual speakers, and you can simply tap on a word to jump to the moment in the recording when it was spoken. Samsung and other Android phone makers have similar software, but it doesn’t work as well; not even close.

I especially like Google’s AI calling tools. When I get a mysterious phone call, I can have Google’s AI answer and screen the call; spammers always hang up at this point. If I’m on an important call that I need to remember details of, I can have the AI record and later transcribe the call. My caller will be alerted to the fact that they're being recorded, so there’s no privacy concern.

Google’s Gemini Live conversation tool also got a nice boost on the Pixel 9a. Just before this phone launched, Gemini Live went multi-modal, so it can now talk to you conversationally while it looks through your camera. I pointed Gemini at the blank wall beneath my TV and asked for suggestions on how to decorate it. Gemini suggested that I add plants, then we switched the conversation to what plants I could buy that I wouldn’t kill in a month.

Of course, there are plenty of AI slop tools on the Pixel 9a as well. There's the standard image-generating tool that probably shouldn’t exist, for legal and ethical reasons, and it can now create images of human beings, which was forbidden in the past.

I have a big problem with these tools. They're bigoted by nature. If I ask Pixel Studio for an image of ‘a successful person,’ I get five images of young, able-bodied people. The selection may be racially diverse, but it still holds onto so many stereotypes that it should simply not be on a phone.

If I ask Pixel Studio for an image of ‘a Jewish man,’ I get the most stereotypical caricature of Jewish identity: an older man with a full beard and a head covering. If I ask for ‘a Palestinian man,’ it refuses to create anything, which is its own harmful erasure and stereotyping, as if any image of a Palestinian man should be considered potentially harmful.

Sorry, this Pixel has no business creating images of people if it resorts to stereotypes. I’m not sure when it became acceptable for a smartphone to reinforce bigotry, but it’s not something I’ll ever be comfortable with. Google should remove this capability from Pixel Studio immediately.

• Software score: 2/5

Google Pixel 9a review: Cameras

• Surprisingly good photos that look like Pixel 9 Pro pics
• Astonishing macro capabilities that rival my DSLR – seriously

I've been pleasantly surprised by the Pixel 9a’s camera capabilities. This phone continues the A-series tradition of producing photos that look almost identical to the shots you’d get from the Pro-series device, albeit at a much lower resolution.

The Pixel 9a has a 48MP camera, but it uses a pixel binning technique and will only produce images that are 12MP. Even the raw files it produces are 12MP or less.

That’s fine by me! I think 12MP is the perfect size for sharing, whether you send photos to friends or post them to your favorite social app. You won’t be able to zoom in later, and you might miss the fine details, but 12MP is a good compromise for a bargain phone. To be fair, the Pixel 9 has a 50MP camera and that phone also limits its photo output to 12MP.

I was expecting the Pixel 9a cameras to be much less capable, because the sensors have been reduced in size compared to the Pixel 8a, and are much smaller that the sensors you’ll find on the Pixel 9 or Pixel 9 Pro. The Pixel 9a uses a half-inch sensor for the main camera, compared to the three-quarter-inch sensor on the Pixel 9.

That doesn’t sound like much, but that’s the diagonal measurement, and the actual area of the sensor in the Pixel 9a is 57% smaller than that of the sensor the Pixel 9. That means it captures much less light, which affects every other aspect of photography.

Thankfully, Google’s AI photography magic has never been more powerful. Photos look great, nearly identical to Pixel 9 Pro photos, until you zoom in close. Then things get muddy, but the Pixel 9a produces images with accurate colors and good lighting. The iPhone 16e might be a little bit better, but it’s also much more expensive, and it lacks some of the Pixel 9a’s great features.

I was blown away by the new macro photography capabilities on the Pixel 9a. I shoot macro photos often with my Nikon D750 and Tamron 100mm macro lens, so I broke out the full-frame camera for a comparison test. The results were truly shocking.

Without a flash, the Pixel 9a totally outperformed my Nikon. I couldn’t hold the camera still enough for the 1/4 second exposure that it required, but the Pixel 9a had no trouble grabbing a sharp shot in the same dim light. Even with a flash attached, my Nikon wasn’t much more sharp than the Pixel 9a. The Pixel even managed to expose a wider swath of the subject than my Nikon at f/16.

Usually, macro photography on smartphones is a gimmick performed with a pathetic 3MP camera, but on the Pixel 9a it’s so good, at full resolution, that it offers a whole reason to consider this phone. If you like shooting macro, you’ve probably never seen a smartphone that can get this close and take photos this sharp.

• Camera score: 3/5

Google Pixel 9a review: Camera samples

Google Pixel 9a review: Performance

• Adequate performance but not what I’d call fast
• The AI features always slow things down

The Pixel 9a performs as well as the Pixel 9, for better and for worse. It was able to handle all of my favorite apps and all of Google’s features with little trouble, as long as I wasn’t asking the AI for anything. Except for some hiccups during my initial setup, when the interface ground to a halt while installing numerous apps and backup data, I had no trouble using the Pixel 9a as my primary work phone.

It’s still slow, objectively and subjectively. The menus and interface do not feel as snappy on the Pixel 9a as OneUI does on the Galaxy S25, for instance. It isn’t as smooth and responsive as iOS on any recent iPhone. Some apps take a bit longer to open, and when switching between apps it takes longer for the screen to populate.

I was still able to run all of my necessary apps, take video calls while browsing the web, and play my favorite games, including Call of Duty Mobile – I had to turn the settings down for better performance, but I had fun playing.

The Pixel 9a sends much of its AI computing to the cloud, and this slows down whatever process you're engaged in. Pixel Studio, for instance, generated images much faster on the Pixel 9, and it was even faster on the Pixel 9 Pro. Apparently RAM does make a big difference with these AI features.

• Performance score: 3/5

Google Pixel 9 Pro review: Battery

• The larger battery doesn’t translate to longer life
• Charging speeds are also slower, but there’s wireless

One of the big advantages Google highlights with the Pixel 9a is the larger battery – a 5,100mAh cell that's bigger than the batteries in the similarly-sized Pixel 9 or Pixel 9 Pro. I didn’t see any benefit, though.

The phone lasted through a full day of use most of the time, except on days when I did a lot of work with the AI tools and cameras. Even then, battery life was acceptable, if not exceptional.

I’m not sure why this phone isn’t lasting much longer than the Pixel 9, even though its battery is 8.5% larger. Our Future Labs testing concurs. In our battery rundown test the Pixel 9a lasted at most 13 hours and eight minutes, while the Pixel 9 lasted 13 hours and 18 minutes in the same test.

That’s not terrible, but you can find longer-lasting phones in this price range. The Nothing Phone 3a Pro lasted more than an hour longer in Future Labs. The OnePlus 13R is only a bit more expensive, and it’s our battery-life champion, with hours more battery life than the competition.

The Pixel 9a does include wireless charging, which isn’t common on a bargain phone. Nothing Phone and OnePlus omit wireless charging on their budget models, though they do have much faster wired charging than Google offers.

The Pixel 9a can only charge up to 23W, which isn’t very fast. The battery wasn’t even halfway charged after 30 minutes, and it took more than an hour to get to 100% from 1%.

• Battery score: 3/5

Should you buy the Google Pixel 9 Pro?

Buy it if...

Don't buy it if...

Google Pixel 9a review: Also consider

How I tested the Google Pixel 9a

I used the Google Pixel 9a for almost two weeks. I tested the phone on AT&T’s network in the greater New York area, throughout the city and suburbs. I used the Pixel 9a as my primary work phone with all of my work accounts and apps, as well as a personal phone for photos and gaming.

I tested the Pixel 9a with a Pixel Watch 3 and Pixel Buds Pro 2. I connected the phone to my car and tested Android Auto. I connected an Xbox wireless controller for gaming.

I tested the Pixel 9a camera against the Pixel 9 and Pixel 9 Pro, as well as the iPhone 16 and Galaxy S25. For macro photo comparisons, I compared against my Nikon D750 camera with a Tamron 100mm macro lens.

Future Labs tests phones using a mix of third-party benchmark software and proprietary, real-world tests. We use Geekbench, CrossMark, JetStream, WebXPRT and Mobile XPRT, and 3DMark for performance testing. We test a phone's performance on tasks using Adobe Premiere Rush. We also measure display color output and brightness.

For battery testing, we have proprietary rundown tests that are the same for every phone, and we determine how long it takes for the battery to run down.

Read more about how we test

First reviewed April 2025

Google Pixel 9 Pro XL: Three-minute review

If you feel like new Pixel phones arrived sooner this year, you're right. Google's August Pixel hardware event gave us not a duo, but a quartet of new phones; starting at one end with the new baseline Pixel 9, and freshly topped with the Pixel 9 Pro Fold.

Into larger phones? Then the 'XL' nomenclature should tip you off as to where you might want to spend your money. This is the direct successor to last year's 6.7-inch Pixel 8 Pro.

It's the biggest (flat) Pixel yet and it sports a new design that marks a relatively significant shift in the series' aesthetic; the camera bar introduced with the Pixel 6 series is gone and instead we have the camera 'pill.' 

The fit and finish have unquestionably been elevated, with the phone's polished frame adopting a much flatter form that's decidedly iPhone-like in its execution, and Google says new construction methods and material choices make it twice as durable as its predecessor.

In reality, the Pixel 9 Pro XL feels great, with the best build quality I've seen from Google to date; not to mention it looks superb, thanks to an updated Super Actua Display that boasts higher peak brightness than anything Apple or Samsung has to offer. The move to an ultrasonic fingerprint sensor is welcome too, delivering on Google's promised speed improvement.

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The same seven-year commitment to OS and security updates helps the Pixel 9 series stand apart from rivals from Apple and Motorola. The phones' earlier-than-usual arrival in the calendar year means that this is the first generation of Pixel in a long time that doesn't debut with a new build of Android. It will benefit from the same future releases of Android as the Pixel 8 line, and likely no more.

Beyond the usual fare of a clean Pixel experience, AI is all Google is talking about. With an updated Gemini Nano model that is multi-modal and three times more capable running on-device, you'll find AI-generated features throughout the user experience.

Most notably, there are three new apps to play with: a new Weather app that's richer and more customizable, with AI-generated weather reports; a new Screenshots app that – as well as helping organize your captures – allows for semantic search; and Pixel Studio, which allows for on-device text-to-image generative AI that Google pitches as a new creative tool. Feel free to reconcile your feelings about using AI-generated imagery in your own time.

The cost of the Pixel 9 Pro and Pro XL also includes a year's access to Google One AI Premium with Gemini Advanced and its new Gemini Live feature. Gemini Live is a decidedly ChatGPT 4o-like conversational experience with Google's off-device AI. It works well for things like how-to guidance and recipe help, but still comes with limitations surrounding how it can actually action on-device tasks for you.

All the on-device AI experiences are powered by Google's new Tensor G4 SoC, paired with a new higher RAM ceiling of 16GB. Previous Pixels already felt fast in day-to-day use, but existing users will notice speed improvements for things like image processing and app load times; even if these gains are seemingly slight. Benchmarks only put the Tensor G4 about 10% ahead of the G3, in terms of CPU performance, with more noticeable graphical gains and, of course, NPU gains for AI tasks.

The other big aspect of any modern, AI-enhanced Pixel phone is the camera experience. The hardware looks, for the most part, similar to the Pixel 8 Pro, albeit with a much higher resolution selfie snapper and a tweaked ultrawide on the back. However, Google claims to have reworked its HDR+ pipeline end-to-end, meaning more true-to-life imagery.

In daylight, I had few complaints, and the Pixel 9 Pro delivers great detail and accurate colors and with dynamic range. Night Sight ensures low-light shooting is almost always rescued from unusable to usable, even if it can still be a little heavy-handed in its post-processing.

The expansion of that HDR+ pipeline to panoramas (paired with a new capture UI), means much better results, especially as Night Sight is now supported here too, although I do wonder whether this upgrade will simply manifest as a Feature Drop update for previous Pixel models in the near future. 

Another Pixel 9 Pro exclusive is Video Boost, which can now scale 4K footage up to 8K and proves particularly useful when zooming up to the phone's 20x limit.

There's another side to the imaging experience on recent Pixels: Magic Editor. Beyond moving elements around in a shot or turning a blue sky to golden hour, the new Reimagine button lets you enter text to generate completely new elements in a shot. It's unquestionably fun and creative, but it also throws out any semblance of authenticity to shots you've captured yourself. Unlike Samsung, there's no AI watermarking going on with edited images, either.

Although that Tensor G4 chipset doesn't mark a huge leap forward in raw horsepower, it certainly has helped with power efficiency, with the Pixel 9 Pro XL serving up almost 70% more screen-on time compared to the Pixel 8 Pro. 

The jump from 30W to 37W wired fast charging speeds is a small but welcome bump too, although it looks like you'll have to grab Google's 45W charger for the absolute quickest recharge times, based on my testing with similar chargers.

Perhaps the biggest benefit the Pixel 9 Pro line offers is that – beyond the XL's larger screen and physically bigger battery – there's no compromise across both sizes. If you're happy with the premium, the Pixel 9 Pro XL is the most unapologetic, bombastic Pixel experience you can have right now, outside of foldable land.

Even if the jump from the Pixel 8 Pro isn't as significant as I would have liked, and it feels like this is more a means for Google to cultivate new Gemini Advanced subscribers, I can't help but appreciate the Pixel 9 Pro XL for being greater than the sum of its parts. It may only be just enough of an upgrade, but it is enough.

Google Pixel 9 Pro XL review: Price and availability

• Priced from $1,099 / £1,099 / AU$1,849
• On sale from August 22, 2024
• Pro Pixels now start above $/£1,000

While Google announced four phones at its August 2024 event, the standard Pixel 9 and the Pixel 9 Pro XL are the two that hit the market first, on August 22. Meanwhile, the Pixel 9 Pro and Pixel 9 Pro Fold arrive on the scene September 4.

In the UK, you can pick up the Pixel 9 Pro XL directly from Google, with double the storage at no extra charge on purchases made before September 5. US buyers can nab $200 in-store credit if ordering before August 28, and Australian buyers can pick up a limited edition poster with purchases made before August 25 (tough break, Australia).

The addition of the new smaller Pro model this year (which starts at a similar launch price to the larger Pixel 8 Pro), helps Google justify its decision to render the Pixel 9 Pro XL the most expensive candy bar Pixel to date: it starts at $1,099 / £1,099 / AU$1,849. It's practically like for like, when compared to equivalent storage options of the iPhone 15 Pro Max, truly putting an end to the notion that the Pixels are the 'affordable' flagship option.

For the asking price, you also get a year's access to a Google One AI Premium (2TB) plan which, as well as granting access to Gemini Advanced (which leverages the Gemini Pro 1.5 model) and Gemini Live, includes more general Google benefits like Fitbit Premium access, Nest Aware, 10% back on Google Store purchases, and unlimited Magic Editor saves in Google Photos.

• Value score: 4 / 5

Google Pixel 9 Pro XL review: Specs

Google Pixel 9 Pro XL review: Design

• New Pixel aesthetic: the camera bar is dead
• 100% recycled aluminum frame
• Improved build quality

A Pixel in iPhone font – that's the shorthand I keep coming back to with the new Pixel 9 series' design language. The size and feel of the XL's new squared aluminum frame immediately reminds me of Apple's current iPhone 15 Plus and iPhone 15 Pro Max in the hand. Does that polished metal attract fingerprints? Absolutely, but not anywhere near as badly as expected.

This new squared form, paired with the heaviest build of any candy bar Pixel yet (221 grams, the same as an iPhone 15 Pro Max), leads to a more premium look and feel overall. This is helped further by the Pixel 9 Pro XL's slimmer profile compared to the Pixel 8 Pro, and side by side with my wife's old Pixel 6 Pro, the jump in build quality is truly impressive.

One update I'm not sure I love quite so much is the loss of the camera bar, which is replaced in this generation with a camera 'pill' that protrudes out of the phone's rear panel at 90 degrees. It makes for a more bold and confident aesthetic, but it's not as quickly identifiable as the bar.

As well as the cosmetic changes, Google also claims that the Pixel 9 Pro XL's new mid-frame design, not to mention its 100%-recycled aluminum outer frame, Gorilla Glass Victus 2 front and rear panels, and IP68-certified protection against dust and water ingress, make the new phone twice as durable as its predecessor. In my time with the Pixel 9 Pro XL, by trying to keep it out of harm's way as much as possible, the finish has remained unscathed, but whether it'll age as gracefully as its titanium-clad competition from Apple and Samsung remains to be seen.

Both sizes of Pixel 9 Pro come in four colorways, with Obsidian pictured most prominently in this review. The Hazel finish most closely apes the iPhone 15 Pro's Natural Titanium look and the Galaxy S24 Ultra's Titanium Gray, while Porcelain and Rose Quartz offer decidedly more vivacious options.

• Design score: 4.5 / 5

Google Pixel 9 Pro XL review: Display

• 6.8-inch Super Actua LTPO OLED
• Improved HBM and peak brightness
• New ultrasonic fingerprint sensor

The Pixel 8 Pro's Super Actua Display felt like a noteworthy upgrade from the panel on its predecessor and while not as earth-shattering an improvement this generation, the Pixel 9 Pro XL's screen is a great refinement, yet again.

Although it sports the same resolution as the Pixel 8 Pro's panel (technically not as sharp as the Pixel 9 Pro), both high brightness and peak brightness levels have been cranked up to 2,000 and 3,000nits, respectively, meeting or beating key rivals in a spec-for-spec comparison.

Add to that the panel's flat design, its thin, equally-proportioned bezels on all sides, and its excellent viewing angles, and the Pixel 9 Pro XL's Super Actua display is a thing to behold.

As before, the use of an LTPO OLED panel facilitates a dynamic refresh rate from 1 to 120Hz, making it ideal for always-on display functionality, thanks to the implied power saving benefits, while also still serving up a snappy user experience when swiping around the UI.

One of the more prominent changes you might not immediately notice is the fingerprint sensor. Instead of the optical module used since the Pixel 6 series, Google has gone the way of Samsung and instead kitted the Pixel 9 Pro XL's display with an ultrasonic sensor. I didn't notice a huge difference when making the switch from my Pixel 7 Pro, but in side by side comparison is lives up to the promise of a 2x speed improvement. Perhaps more useful is the greater reliability, especially with damp fingers or when used in the rain.

• Display score: 4.5 / 5

Google Pixel 9 Pro XL review: Software

• Seven years of OS & security updates
• Launches with Android 14
• Gemini AI is woven throughout the user experience

One side effect of this latest-generation Pixel launch happening earlier than usual is that the whole series runs Android 14. Typically, Google times the arrival of its latest smartphones to coincide with the release of the next Android, but the Pixel 9 debuts on the same Android 14 foundation as the Pixel 8.

At least the company's ever-impressive commitment to seven years of updates persists, meaning the phone's price tag includes excellent long-term support for both future releases of Android and subsequent security patches, an area where many rivals still fall short.

As a long-time Pixel user, the look and feel of Android on the Pixel 9 Pro XL is characteristically clean, easily navigable, pleasantly customizable (without being overwhelming), and dressed with helpful everyday features that aren't guaranteed on other phones. 

That said, the Pixel 9 Pro XL does get some Pixel-exclusive additions that up the ante, all of which lean on Gemini AI.

There's a new dedicated Weather app that generates dynamic weather reports to make insights into each day's weather more digestible than ever. The ability to drag and drop the various in-app widgets for things like UV index, ten-day forecast, and air quality is a nice perk too.

Next up is the new Pixel Screenshots app, which seems like an odd addition at first, but for list-makers, students, and journalists (like yours truly), it offers surprising depth. You can add notes to individual screenshots and group them into Collections, too. The app can index screenshot content across text and images, making it searchable. This allows for semantic search and object recognition, as well as recognizing WiFi passwords and QR-code information.

Pixel Studio uses an on-device variant of Imagen 3's diffusion-based text-to-image generative AI, allowing you to create imagery seemingly from scratch. You can remix results using pre-defined style prompts, or sculpt a completely original prompt if you prefer. 

At launch, Pixel Studio won't render people, but it's fine with objects and animals. It also managed to render legible text without much artifacting, a challenging test that I've seen other image generators fail. Right now, the application proves novel enough but there's scope for everything from messaging to graphic design work, depending on your feeling towards the use of AI-generated imagery.

Google Gemini

The price of the Pixel 9 Pro XL also includes a year's access to Gemini Advanced, meaning you can interact with its latest off-device model in Gemini 1.5 Pro and gain access to Gemini Live: Google's conversational AI experience.

My family tested it's abilities on a bean salad recipe – including suggestions on preparation and accompaniments – all without any obvious breaks in conversation or AI hallucinations. I also had it explain how to change various Gemini and Android settings, although its inability to take actions on many features feels like a missed opportunity, or at least an area that Google should focus on as its expands the assistant's functionality.

A couple of other sprinkles of AI magic on the Pixel 9 Pro XL include text-based summaries of YouTube videos that I didn't have time to watch and Zoom Enhance image upscaling (although results were mixed). I'm also intrigued by the Call Notes feature shown off at launch, that'll summarize phone calls, however, this wasn't ready during review.

The most obvious criticism of Gemini on the Pixel 9 Pro is that it feels consistently slower when asked to carry out the same tasks I would have previously asked of Google Assistant. The trade-off is much richer results and more insight, provided you trust the source data Gemini's pulling from.

• Software score: 5 / 5

Google Pixel 9 Pro XL review: Camera

• 50MP-led triple rear camera setup
• New 42MP front-facing camera
• New AI-supported features like Add Me and Reimagine

Nowhere is AI more prevalent across the Pixel 9 Pro XL's user experience than the camera. While it might have gone by 'machine learning' in the early days of the Pixel camera experience, AI-powered post-processing has been the secret sauce that has helped elevate the reputation of the Pixel cameras over the past four years, to the point where they regularly sit among the best camera phones.

As Google has focused its efforts on AI more directly, the proposition of a Pixel camera has changed somewhat, with capture and editing becoming two distinct facets of the experience.

If you're looking for a great all-round camera phone, the Pixel 9 Pro XL is right up there. A revised HDR+ pipeline puts into practice the company's learnings from previous entries, paired with new training data to create images with a more true-to-life appearance, better exposure, dynamic range, detail, contrast and color.

Google Pixel 9 Pro XL camera samples

There's a little inconsistency when shooting between the updated ultra-wide's macro mode and macro shots taken on the main 50MP wide sensor, for example, but results remain consistent in how appealing and usable they are. I'd have also liked a lighter hand with the default simulated bokeh when shooting portrait mode shots (something the likes of the Xiaomi 14 Ultra nails), but these are minor grievances and fixable on-device.

Night Sight continues to impress in low light, while support has now been expanded to include the oft-overlooked panorama mode. Led by a new UI that ensures you hold the phone still enough for each shot it stitches together, the results generated are far more impressive than anything capable by previous entries; delivering much better detail and color capture than ever before.

Video Boost is another Pro Pixel-exclusive feature worth shouting about, thanks to the addition of 8K upscaling on 4K footage, the results of which can be quite staggering; especially when zooming in on the phone's 20x magnification. Even if you don't see the need for 4K or 8K footage natively, the extra wiggle room those added pixels afford you makes the experience of creating and editing content far more flexible.

Add Me is a great new addition this generation that solves the problem of getting a group shot, when there's no wall to rest your camera on or passer-by to accost and entrust with taking a photo with you and your friends in. If, like me, you're serially the photographer of your friendship group, this could prove to be a game-changer.

There was certainly trial and error involved, but once we and the phone both understood the goal, results improved until we had a usable shot seemingly taken by a fourth unseen photographer who was never there.

Even more so than the Samsung Galaxy S24 Ultra's/ Galaxy Z Fold 6's Sketch to Image feature, the generative image tools on the Pixel 9 series unashamedly barge passed the line of authentic photography. At least personally, I'm fine with automated HDR bracketing and tone mapping, in order to produce a photo that's better than I could muster, even if I had full manual control. However, I start to feel uncomfortable with the idea of sharing images shot on the Pixel that have used the full might of the newly-enhanced Magic Editor.

The ability to change a blue sky to that of golden hour and remove unwanted people from the background were novelties that challenged my comfort level, but the new Reimagine feature within Magic Editor doesn't hold back in letting you endlessly rework a shot until it's something entirely different.

In one shot (above), I surrounded my friends and I with sunflowers and then added a scarecrow for good measure. The results don't hold up to close scrutiny, but like most AI-manipulated images, if you don't have prior context, you're less likely to question its authenticity. 

A more subtle edit that really impressed/unnerved me was Reimagine's ability to change the ground on a pebbled beach into more ocean (below); creating a rippled mirror surface with an accurate reflection of the clouds in the sky above.

Your mileage with Magic Editor will vary, depending on how scrupulous you feel about using its image-doctoring abilities and whether or not you feel the need to contextualize the results when you share them.

• Camera score: 4.5 / 5

Google Pixel 9 Pro XL review: Performance

• Debut of Google Tensor G4 SoC
• New 16GB RAM ceiling
• 128GB to 1TB storage (non-expandable)

While the Pixel 9 Pro XL feels more than equipped for everything you throw at in right now, including high-fidelity mobile games, there's no getting around the fact that Tensor chips continue to lag behind Apple's iPhone chips and Qualcomm's top-tier Snapdragons in terms of raw processing and graphical grunt.

Whether it's a matter of the shorter turnaround between generations of Pixel, or the fact that it's not Google's focus, the new Tensor G4 chipset powering all of the Pixel 9 series doesn't pack that much more horsepower, even compared to the Tensor G3.

It's built on a similar 4nm process as the Tensor G3, but with new core architecture and one fewer high efficiency cores than its predecessor. The switch from an Immortalis to a Mali GPU means no more ray tracing, a small but notable loss for mobile gamers.

In testing, the Tensor G4 processor produced a 10% bump to CPU performance, a 15% graphical performance improvement and a 16% uptick in NPU performance over the last generation, however, the biggest gains look to be in power efficiency (more on that later). 

As with its predecessor, the Pixel 9 Pro XL can be had in four storage variants, however, the 1TB ceiling appears to be a US exclusive, while other markets, including the UK and Australia, top out at 512GB. Its 16GB of RAM is a range-wide upgrade, likely driven by the phone's newfound AI capabilities, but spec-heads will note that Google isn't using the latest available standards of either LPDDR memory or UFS storage, compared to Samsung's Galaxy S24.

• Performance score: 3.5 / 5

Google Pixel 9 Pro XL review: Battery

• 5,060mAh battery
• Improved 37W wired charging
• Impressive 9.5 hours of screen-on time per charge

Google has propelled the Pixel 9 Pro XL from a one to a two-day phone. While Pixel batteries have gotten larger over the years, battery life has never really been a positive talking point for the line. Through presumed optimization led by the new Tensor G4, however, the Pixel 9 Pro XL serves up superb longevity by comparison; significantly longer than any previous Pixel we've tested.

The Pixel 9 Pro XL got 9.5 hours of screen-on time, which clocks in at around 65% longer than the 5.75 hours the Pixel 8 Pro was able to muster, despite packing a battery that's around 10mAh smaller (5,050mAh). 

Google hasn't stopped there, with faster 37W charging, promising up to 70% charge in just 30 minutes. The company has introduced a new 45W Pixel charger to facilitate the 9 Pro XL's new top charging speed (which is faster than the smaller 9 Pro's 27W charging), however, this was unavailable during review. Instead, I tried Google's previous 30W wired charger – which pushed the Pixel 9 Pro XL to 55% charge in 30 minutes, while a 65W PD PPS charger got closer to Google's quoted speeds, with 65% charge in 30 minutes, and a full charge in 1 hour 20 minutes.

•  Battery score: 4 / 5

Should you buy the Google Pixel 9 Pro XL?

Buy it if...

Don't buy it if...

Google Pixel 9 Pro XL review: Also consider

The Pixel 9 Pro XL is a superb large-screened Android phone with a great camera and decent battery life (finally), but its AI-heavy blend won't suit everyone.

How I tested the Google Pixel 9 Pro XL

• Review test period: one week
• Testing included: everyday use including web browsing, social media, photography, video calling, gaming, streaming video, music playback
• Tools used: Geekbench 6, Geekbench ML, Geekbench AI, GFXBench, 3D Mark, native Android stats, Google Pixel 30W USB-C charger, Samsung 65W trio charger

I received the Pixel 9 Pro XL sample directly from Google, the day after the August Pixel hardware event concluded and was testing it as my daily driver everyday since.

I kept track of battery usage each day and run several benchmarking apps for comparison to other devices, but otherwise used the phone as I would my own, in addition to taking time to test all of the key new features of the device.

As a reviewer with 13 years experience, and having reviewed numerous Pixels, not to mention mainlining a Pixel 7 Pro since its launch in late 2022, I felt confident assessing and scoring the Google Pixel 9 Pro XL, both relative to other Pixels, and in the context of the wider smartphone market in which it competes.

Read more about how we test

First reviewed August 2024