Apple is reportedly planning to introduce advertisements in its Maps app as it looks to monetise the service. An announcement could be made as early as this month. In a report, Bloomberg’s Mark Gurman, citing sources, says ads in Apple Maps will operate using a system similar to the one used on Google Maps. Apple is reportedly planning to let brands and retailers bid on ad placements and search keywords, with ads appearing within search results. For instance, a search for “best matcha” could surface sponsored listings from Starbucks or other nearby coffee chains that have bid on the...

Apple is reportedly planning to introduce advertisements in its Maps app as it looks to monetise the service. An announcement could be made as early as this month. In a report, Bloomberg’s Mark Gurman, citing sources, says ads in Apple Maps will operate using a system similar to the one used on Google Maps. Apple is reportedly planning to let brands and retailers bid on ad placements and search keywords, with ads appearing within search results. For instance, a search for “best matcha” could surface sponsored listings from Starbucks or other nearby coffee chains that have bid on the...

Nearly twelve years after its initial launch on iOS, Apple Maps is now available on the web in beta form. Apple announced its expansion with a short press release and you can now try out Apple Maps on your Mac or PC by heading to beta.maps.apple.com from your browser. It’s currently supported on Safari, Chrome, and Edge on Mac and Windows. Apple Maps beta on Chrome The experience is identical to that on iOS and you can search for addresses, get driving and walking directions as well as information on businesses like phone numbers, working hours, and payment options. Apple...